T3 | Wk 3 | Friday - Exam preparation

Answer the following questions using correct definitions and explanation of theory;

1. Write a paragraph in response to the following question;

"How has audience consumption changed over time?" make sure you link in the following concepts;

- technological convergence

- web 2.0

- fragmentation

- Shirky's 'End Of Audience' theory 

- Youtube case study stats and research

(5)

2. Write an introduction to an essay that answers the following question;

"How does funding impact the media area you have studied" 

Make sure to include definitions and in correct context, the following terminology/ concepts;

- oligopoly

- monopoly

- horizontal + V integration 

- conglomerate 

- subsidiary

- Disney case study info

(5)

3. Explain in a paragraph how the internet has levelled the playing field for Indi filmmakers and the big studios. Make sure to reference the following concepts;

- internet

- web 2.0

- cross-media convergence

- synergy 

- case studies in relation to their marketing 

(5)

4. Talk about the NZ film market. Who funds films in NZ and how does it differ from the Big 5? What differences are there? 

(5)

5. Compare and contrast your big bidget Hollywood film and 'Sound of Freedom'. Talk about some key details of them all and how crowd funding has played a role in the indi film

                                                                                                                                                    (5)

6. What do you think about the world now being a GLOBAL audience? What are the challenges that come with this? Think specifically about China and what we studied. 

(5)

T3| Wk 3 | Wednesday | Interpreting Essay Questions

- Choose 2 Questions to look at (pick your least favourite questions, this will be more helpful) 

- Create a Canva slideshow that explores different perspectives on how you can answer the question and how you can incorporate all your concepts, case-studies and theories into the question

- pretend you are teaching this question to an AS Media class and create a resource that explains answering the question, well.

1. “There are no such things as ‘local audiences’ any more; all audiences are global.” How far do you

agree with this statement?

2. To what extent is profit more important than creativity to media companies?

3. A very small number of institutions dominate the media.’

Evaluate the arguments against media ownership by fewer and fewer companies.

4. To what extent are your own media consumption practices typical of wider trends?

5. ‘Although large media institutions dominate the market there are benefits that come from being smaller.’ To what extent is this true for the media area you have studied?

6. Analyse the relationship between media ownership and media content in the area you have

studied.

7. Evaluate the ways in which audiences are active participants in the media area you have studied.

T2 | Wk 2 | Friday - hospital drama

Representation practise. 

You are going to watch this clip (from start to 1min52secs) and include answers the following questions in an essay format.

1. What type of TV Drama is this?
2.  What groups out of the 7 core media representations of society, are represented in this clip?
3. How are they represented? (What ideas are we presented about them? what meaning is encoded by the maker and decoded by us, the audience?)
4. How has the director used the 4 technical elements to create this representation and overall meaning in this clip?

T3 | Wk 1 | Wed / Thurs - Representation practise + theory application

 Let's talk about representation of GENDER and CULTURES 

First - watch this video explaining Stuart Hall's perspective on representation 

https://www.youtube.com/watch?v=FWP_N_FoW-I

I'd like you to include the following theories in an opening paragraph to the clips below;

1. Stuart Hall's reception theory 

3. David Gauntlett's Identity theory 

4. Active vs. Passive theories (Hyperdermic needle / 2 step flow theory)

The question is, "How is meaning created in this clip, using the four technical elements"

Compare and contrast the first clip from Netflix TV drama, 'Maid' with this clip from Season 1 of Suits. 

Consider differing perspectives on gender and the role women play in society today. Considering David Gauntlett's theory on identity, how may these 2 clips impact women constructing their identity? 

Maid clip – family dinner 

 

https://www.youtube.com/watch?v=CpS9_r5dECY&list=PLI0GtBzO2OgJdzfSvKEQSPAxuTDJ4vOde

T3: Wk 2: Monday + Tues + Wed - Representation practise

 Task 1

Check out this clip from Downton Abbey.

I want you to watch it through from 1.36 mins to the end (please note, this will be longer than the average clip you'll get in an exam but for the purposes of practise, it's a great clip).

Task 2: 

Create a blog post with the title, "Downton Abbey Representation Practise" with your notes

Questions;

1. Who (out of the 7 core representation areas of society) are being represented in this clip? 

(you can choose more than 1 category if you feel it's relevant)

2. How are they represented to us? (what messages are we told about these groups? What are they like? What are their lives like? What are we encouraged / pursuaded to think about them?)

3. Split a planning page up into 4 squares and include your 4 technical elements. Go through the clip from 1.36 and collect EVIDENCE (or examples) of where each technical area created meaning. Use correct terminology AND details of the example you're referring to (you can't just say 'there's lots of close-up's") You will need to watch the clip through 3 - 4 times, like you would in an exam, to get the notes you need. 

Task 2:

Watch this video as it goes through each technical element and how you should be taking notes for your essay;

 Task 3:

Write an essay over the next 2 lessons in response to the exam question,

'How is meaning created using the four technical elements?"

This is due on Thursday. 

T3 | Wk 1 | Friday - Understanding distribution

Understanding distribution 

https://www.youtube.com/watch?v=BPtliDtwQpQ

Make some notes on the comparison between Big 5 studio and indi filmmaker in relation to the film distribution process.

Distribution

 https://www.studiobinder.com/blog/film-distribution-guide/

https://dylansidoo.org/uncategorized/the-changing-landscape-of-film-distribution-in-the-streaming-era/