T2 | Wk 4| Homework due Wk 4 Thursday

  David Gauntlett's Identity Theory 

https://guilsboroughschoolmedia.wordpress.com/2019/06/12/david-gauntlett-identity-theory/#more-614

Include both this theory and Stuart Hall's Reception theory in an introduction to the following clip;

https://www.youtube.com/watch?v=goG5OTL10JU

Answering the following question;

"How do the four technical elements create meaning?"

   Hi guys,

You are going to watch this clip and do a practise exam question on it;

Question; 

Explain how meaning is created using the four technical elements in the following clip;

Remember to practise for exams by watching this through 4 times and give yourself 2 minutes in-between viewings for note-taking and then 45 minutes to write your essay. Also, note that the exam clip will be about 3 -4 minutes so not quite as long as this one. 

Some new Key Words for your glossary;

STEREOTYPE

 a widely held but fixed and oversimplified image or idea of a particular type of person or thing.

JUXTAPOSITION

the fact of two things being seen or placed close together with contrasting effect.

"the juxtaposition of these two images"

Motif & Symbols

 

T2 | Wk 3 - Thursday Classwork - Avatar Way of the Water (Marketing)

 https://www.youtube.com/watch?v=RKcAJZKDZrA

                          Avatar: The Way of Water and Mercedes-Benz           

Avatar Way of the Water Marketing PLan - social Media 

https://medium.com/@katesark88/avatar-the-way-of-water-social-media-marketing-strategy-to-drive-success-at-the-box-office-and-7d36f0cccdb2

Avatar - Way of the Water - Use of technology 

https://www.youtube.com/watch?v=IPQ5vTqqdgE

T2 | Tues | Classwork - Case Study Research

  

Case Study requirements;

- NZ Film 

- a Hollywood Blockbuster (your choice) (Avatar, way of the Water is a good choice)

- an Indi-film (one not made/ funded by a big Hollywood production studio)

- A film that didn't do well (The Interview)

You need to know EVERYTHING about these films. 

- date of release 

- what their budget was

- what they made on opening weekend

- what gross earnings were for the film

- who directed it

- any A-list cast / actors?

- controversy or context around it - if any?

- who distributed the film? 

- who funded the film (Indi - if so? How did they fund it? - crowd-funding etc)

- what did critics say about it? reviews and how it was received by the public

- how was it distributed? (DVD / streaming platform etc)?

- Marketing campaigns - what was marketing budget / what ways was it marketed? 

T2| Wk 2 | Monday - Disney as an INSTITUTION and case study

 Major film studios are production and distribution companies that release a substantial number of films annually and consistently command a significant share of box office revenue in a given market. 

In the American and international markets, the major film studios, often known simply as the majors or the Big Five studios, are commonly regarded as the five diversified media conglomerates whose various film production and distribution subsidiaries collectively command approximately 80 to 85% of U.S. box office revenue.

 

Since the dawn of filmmaking, the U.S. major film studios have dominated both American cinema and the global film industry.^[5][6] U.S. studios have benefited from a strong first-mover advantage in that they were the first to industrialize filmmaking and master the art of mass-producing and distributing high-quality films with broad cross-cultural appeal.^[7] Today, the Big Five majors – Universal Pictures, Paramount Pictures, Warner Bros. Pictures, Walt Disney Pictures, and Columbia Pictures – routinely distribute hundreds of films every year into all significant international markets. It is "nearly impossible" for a film to reach a broad international theatrical audience without being first picked up by one of the majors for distribution.

 

The Big Six remained dominant until 2019, with Disney's acquisition of 21st Century Fox including TCF. This resulted in a new "Big Five" for the first time since Hollywood's Golden Age. Paramount and Warner Bros. are the only early Big Five members to remain as majors today.^[8]

Definitions 

Who are the Big 5?

What is a Subsidiary 

What is a Conglomerate ? 

 

Case Study 

 

Disney - write some key facts and information found in the videos below to bolster your Disney case study

https://www.youtube.com/watch?v=EpL9Yk1GT9c

T2 | wk 1 |Homework - 'When they see us' - due next Friday

   Hey guys,

We are going to do an exercise with the video clip below. 

Write on some A4 paper;

1. Big picture ideas (2 -3 statements about who is represented and how)

2. divided page of planning into 4 tech areas (write down techniques that you would use for each area as evidence to backup your main points)

3. Hand in for marking 

When They See Us (Netflix TV Drama)