T3 | Wk 3 | Friday - Exam preparation

Answer the following questions using correct definitions and explanation of theory;

1. Write a paragraph in response to the following question;

"How has audience consumption changed over time?" make sure you link in the following concepts;

- technological convergence

- web 2.0

- fragmentation

- Shirky's 'End Of Audience' theory 

- Youtube case study stats and research

(5)

2. Write an introduction to an essay that answers the following question;

"How does funding impact the media area you have studied" 

Make sure to include definitions and in correct context, the following terminology/ concepts;

- oligopoly

- monopoly

- horizontal + V integration 

- conglomerate 

- subsidiary

- Disney case study info

(5)

3. Explain in a paragraph how the internet has levelled the playing field for Indi filmmakers and the big studios. Make sure to reference the following concepts;

- internet

- web 2.0

- cross-media convergence

- synergy 

- case studies in relation to their marketing 

(5)

4. Talk about the NZ film market. Who funds films in NZ and how does it differ from the Big 5? What differences are there? 

(5)

5. Compare and contrast your big bidget Hollywood film and 'Sound of Freedom'. Talk about some key details of them all and how crowd funding has played a role in the indi film

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6. What do you think about the world now being a GLOBAL audience? What are the challenges that come with this? Think specifically about China and what we studied. 

(5)

T3| Wk 3 | Wednesday | Interpreting Essay Questions

- Choose 2 Questions to look at (pick your least favourite questions, this will be more helpful) 

- Create a Canva slideshow that explores different perspectives on how you can answer the question and how you can incorporate all your concepts, case-studies and theories into the question

- pretend you are teaching this question to an AS Media class and create a resource that explains answering the question, well.

1. “There are no such things as ‘local audiences’ any more; all audiences are global.” How far do you

agree with this statement?

2. To what extent is profit more important than creativity to media companies?

3. A very small number of institutions dominate the media.’

Evaluate the arguments against media ownership by fewer and fewer companies.

4. To what extent are your own media consumption practices typical of wider trends?

5. ‘Although large media institutions dominate the market there are benefits that come from being smaller.’ To what extent is this true for the media area you have studied?

6. Analyse the relationship between media ownership and media content in the area you have

studied.

7. Evaluate the ways in which audiences are active participants in the media area you have studied.