You are going to watch this clip (from start to 1min52secs) and include answers the following questions in an essay format.
1. What type of TV Drama is this? 2. What groups out of the 7 core media representations of society, are represented in this clip? 3. How are they represented? (What ideas are we presented about them? what meaning is encoded by the maker and decoded by us, the audience?) 4. How has the director used the 4 technical elements to create this representation and overall meaning in this clip?
I'd like you to include the following theories in an opening paragraph to the clips below;
1. Stuart Hall's reception theory
3. David Gauntlett's Identity theory
4. Active vs. Passive theories (Hyperdermic needle / 2 step flow theory)
The question is, "How is meaning created in this clip, using the four technical elements"
Compare and contrast the first clip from Netflix TV drama, 'Maid' with this clip from Season 1 of Suits.
Consider differing perspectives on gender and the role women play in society today. Considering David Gauntlett's theory on identity, how may these 2 clips impact women constructing their identity?
I want you to watch it through from 1.36 mins to the end (please note, this will be longer than the average clip you'll get in an exam but for the purposes of practise, it's a great clip).
Task 2:
Create a blog post with the title, "Downton Abbey Representation Practise" with your notes
Questions;
1. Who (out of the 7 core representation areas of society) are being represented in this clip?
(you can choose more than 1 category if you feel it's relevant)
2. How are they represented to us? (what messages are we told about these groups? What are they like? What are their lives like? What are we encouraged / pursuaded to think about them?)
3. Split a planning page up into 4 squares and include your 4 technical elements. Go through the clip from 1.36 and collect EVIDENCE (or examples) of where each technical area created meaning. Use correct terminology AND details of the example you're referring to (you can't just say 'there's lots of close-up's") You will need to watch the clip through 3 - 4 times, like you would in an exam, to get the notes you need.
Task 2:
Watch this video as it goes through each technical element and how you should be taking notes for your essay;
Task 3:
Write an essay over the next 2 lessons in response to the exam question,
'How is meaning created using the four technical elements?"
3. Why is this a good example that illustrates how NZ film is used for a different purpose than the films created for the Big 5? Was this safety video purely for entertainment?
Let's look at this together and make some notes about how marketing is changing with technological advancements to be more interactive. Also, for a marketing essay, let's use this as an example of how movies can create hype/ buzz in creative ways. This was produced by and distributed by Warner Bros. Use this as an example of how big studios have an advantage for this sort of reach, in their marketing.
Research the definition of the following terminology and get examples from the case study above (Avengers Endgame) and/or Avatar, Way of the Water, for each one;
- 360' Marketing / immersive marketing
- viral marketing
- hype/ buzz
- global marketing
Also look up the following;
- Box office for this film, how it was released and how well it did.
Activity #2 - we will work on this during the week
Write an essay in response to the question below, using all the terminology and case study research above...
"How far does cross-media convergence and synergy affect the success of a film?"
