T3 | Wk 1 - Disney Marketing

We are moving into marketing and distribution!

Let's take a look at Disney's marketing strategies. 

 https://businessmodelanalyst.com/walt-disney-marketing-strategy/#:~:text=Streaming%20Services%3A%20Disney%20reaches%20audiences,greets%20that%20strengthen%20brand%20loyalty.

 https://taodigitalmarketing.com/why-the-avengers-end-game-marketing-is-genius/

https://www.campaignlive.co.uk/article/avengers-endgame-watershed-moment-cinema/1583251

https://www.independent.co.uk/arts-entertainment/films/news/avengers-endgame-marvel-promo-campaign-cost-mcu-infinity-war-release-date-a8875676.html

https://www.webchanakya.com/5-insane-but-true-facts-about-marvel-marketing-strategy-for-the-avengers-endgame/

CROSS MEDIA CONVERGENCE AND SYNERGY TERMINOLOGY

Activity#1

Research the definition of the following terminology and get examples from the case study above (Avengers Endgame) and/or Avatar, Way of the Water, for each one;

- 360' Marketing / immersive marketing 

- viral marketing 

- hype/ buzz

- global marketing 

Also look up the following;

- Box office for this film, how it was released and how well it did.

Activity #2 - we will work on this during the week

Write an essay in response to the question below, using all the terminology and case study research above...

"How far does cross-media convergence and synergy affect the success of a film?"