Thinking about Audience

Let's have a think about audience...

• Read through these articles .

Generational Marketing

Audience Demographics Article

• Consider and make notes on the following and include relevant notes in your CCR / notes on your blog as well as exam prep for any essay on audience and media consumption trends:

1. What are the different audiences that media (films) are marketed to? (names and years of when they're born)

2. What are some noticeable trends for each age group

3. How might marketing strategies change for a film in distribution phase, to reach different audiences?

4. What were the target audiences for your case studies and how did they reach them?