Audience Research Homework

Hi guys

This week we are starting to look into audience studies. 

I want you to read the research material given to you and write up an insightful paragraph of your findings to answer each of the questions below. Make sure your label this entry under research in your Foundation Portfolio.

QUESTIONS FOR RESEARCH –  INTRODUCTION TO AUDIENCE 

 1. a) Define the terms target audience, niche audience and mass audiences

      b) Give an example of films that were made for each of those audiences

2.   Name and define the generations for audience study (Gen Y, Millennials etc)

3.  Think about the culture and world each generation is growing up in and analyse how you think technological developments may impact on their viewing habits and how they consume media (provide example 

4.  Think about Question 2 of your CCR for your Foundation Portfolio. Given the information that you've just learnt, how would this affect your decisions in how you would distribute your film as a real media txt? (Who are your target audience? How would be the most effective way of reaching them? How do you know (back this up with research).

Have fun and yell out if you have any questions.

T-Bianca