Homework - Due Week 10 (Marketing Essay)

 Hi guys,

Here is your homework for the week, due on Monday;

You are going to answer this essay question;

"To what extent has cross-media-convergence and synergy played a part in the success of the media texts you have studied?"

Make sure you use this checklist in your planning 

- terminology (all we have discussed from our notes)

- Examples to back up your points from NZ + Blockbuster films 

- WWDITS example

- Air NZ example (for the Hobbit)

- Disney 

- Vertical + Horizontal integration 

- funding (issues around budgets for Blockbuster vs. Indi films)

- distribution  (how your chosen films were distributed)

- Dark Knight example 

- at least 1 theory