Wk 8 - Wednesday - Audience trends

 Have a look at these links and notes below about what audience demographics are labelled, what.

Make some notes on audiences generations and how their demographic affects the way they consume media;

 - what are some major trends that are noticeable among the age groups?

 - how do these trends mirror or challenge your own media consumption trends? 

 - how are companies responding to trends like this?  

	Born	Ages
Gen Z	1997 – 2012	10 – 25
Millennials	1981 – 1996	26 – 41
Gen X	1965 – 1980	42 – 57
Boomers II*	1955 – 1964	58 – 67

https://goknit.com/gen-z-lacking-affinity-movie-tv/

https://www.latimes.com/entertainment-arts/business/newsletter/2022-04-12/gen-z-spends-half-its-waking-hours-on-screen-time-heres-the-good-and-bad-news-for-hollywood-the-wide-shot

https://luxurysociety.com/en/articles/2022/05/millennials-and-gen-z-are-watching-less-tv-and-film-how-can-luxury-brands-make-most-opportunity