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Thursday 12 November 2015

Final Resources

Hi everyone,


Here's my last shot at helping clear up a few things.

1.  Slide 3 of this slideshare gives a list of terminology we should be making use of for our Institutions and Audiences essays.  Slides 8 & 9 cover Key Topics and the key issues raised by Ownership and Technology.  Good stuff.

2.  Consumption & Exchange in Media Studies should mainly be discussed in relation to:
  • ·      The effect of new technology
  • ·      Different platforms used to watch films
  • ·      Piracy
  • ·      Declining DVD sales
  • ·      Video on-demand (VOD)
  • ·      Streaming platforms
  • ·      And, the dominance of USA in the global box office
3.  Interesting fact: Sir Peter Jackson and David Court's Review of the New Zealand Film Commission reveals that from about 2000 - 2010, "NZ films collectively generated average annual box office of about $4.2million."

4.  In relation to the above, it is good to know a few quotes from critics and experts.  Here's a few on the major challenges faced by the NZ film industry:
   "Film and television producers and directors in New Zealand say the Government is too reliant on big budget film production and needs to pump more funding into small and mid-size productions."

   "Production and post-production companies say work is going elsewhere because the New Zealand incentive scheme for large productions is not competitive. They say the 15% tax rebate does not match other countries' tax breaks, such as Ireland which offers 32%."

  - quotes from an article by Radio New Zealand News
  Full article may be found here.


Let me know if you have any targeted concerns or questions.  I'm happy to meet to discuss or simply respond by blog post, whichever works best for you.

Happy studying.


- T. Marcus




Monday 9 November 2015

Last meeting!

Hi everyone,


Just a reminder that this week Thursday, 11:30am will be our final unofficial meeting before the exam next week.

Bring note-taking equipment, your own questions, and maybe something to munch on as we celebrate the end of the year.

See you there!


- T. Marcus

Monday 2 November 2015

Class Meeting this week

Hi everyone,


I hope your studies are flowing smoothly!

I've decided to set the class meeting for this Thursday, 12:30pm.

Let me know if that clashes for you, otherwise I'll see you in a few days.

Make sure you're getting enough food, rest and prayer time!  And don't skimp on that last one; it's like doing BOTH of the other two!


- T. Marcus

Wednesday 28 October 2015

Amendment to previous post...

Hi all,


Having spoken to Arthur, that Friday slot is no longer an option.  So Wednesday or Thursday are the possibilities.  Let me know by tomorrow what you'd like, and we'll go from there.

Study well!


- T. Marcus

Wednesday 21 October 2015

Essay practice...

Thank you to everyone who came today - I hope you got a lot out of it!

Below are some possible time-slots for our next meeting.  Please let me know which you are available for, and we'll decide on a time that best suits everyone:

  • Wednesday 4th Nov 11:30am
  • Thursday 5th Nov    12:30pm
  • Friday 6th Nov         11:30am
  • (If you have an exam on one of these days, please consider yourself 'unavailable', even if you will not be physically sitting the exam at the time mentioned in the list above.)


As you practice Representation and I&A essay responses, feel free to bring them in to me for marking.  I will endeavour to meet a next-day turnaround time so that you can adjust your approach and try again asap.  (Obviously if you bring in more than one essay I'll only be able to do the one in a day, but I'll do my best!)

You can also book a time with me for focused catchup on particular subjects or personal concerns.

Study well, praying for you!


- T. Marcus

Institutions & Audiences - exemplar script (OCR)

Hi everyone,


First, here's a Representation clip for you.  Not one of mine, but I've watched the series and quite enjoyed it.

I've been doing some digging and found some exemplars that I thought might be useful. For Institutions & Audiences, the question was-

Evaluate the role of digital technologies in the marketing and consumption of products in the media area you  have studied.
(In our case, film.)

Below is the response, which achieved an A*.  This is to be used for study purposes, considering how we can use our own case study material in a similar fashion to produce a focused answer to the same question.

Student response:


The media area I will be referencing is ‘The Avengers’ film franchise, released 26 April 2012 in the UK.
Digital technologies has an important role in the marketing and consumption of film media products, as it widens the availability of film media project products and effectively creates awareness of the Product. By using digital technologies in marketing, it increases the number of people who see the product, as ‘The Avengers’ greatly used it to create anticipation for the product. There were a total of 14 trailers, both teaser and full-length trailers which were all available for download on iTunes, and by creating so many, which all advertised different characters or parts of the narrative, it meant the audience would want to consume their major product. For example, one teaser trailer focused on a few characters including Ironman, the Hulk and Captain America, where as the full-length trailers introduced us to all of the key protagonists, so the role is contributed to, as different members of the audience would find a different characters appealing. In addition to this, digital technologies play an important role as part of marketing due to a a lot of ‘The Avengers’ marketing strategy being online. There was a 30 minute live global Twitter chat to market the film with the director and Samuel L.Jackson and Chris Evans present, allowing fans to ask questions and find out information about the film, and by using this digital technology for marketing, it suggests that more people would become attracted to the product and would become interested, so would want to consume the product. This is evidence of digital technology having a big role in this media area.

Furthermore, digital technologies were also used for viral marketing, as images of Robert Downey Jr in an Acufa, which is a car that fans would instantly recognise and associate with ‘The Avengers’ was leaked online, which meant fans could spread the pictures and publicity for the film was being created due to this association of a well-known actor and a vehicle from the films, so this is part of synergy, and digital technologies effectively helped to market the product, so it is very important for technologies to be involved in marketing.

Digital technologies are important in the consumption of the product as well, as many members of audiences would use it in order to view the product. As part of the exhibition of ‘The Avengers’, it was released in September 2012 on DVD, Blu-ray, 3-D Blu-ray and was available for digital download. This meant that that the audience members, mainly male and female aged under 25 in these two quadrants of the four, would be able to view the film in a way that appealed to them, as they could download it from iTunes, and provide digital technologies they couldn’t do so to consume the film, so the role is very important. In addition to this, Digital technology allows for apps for phones and tablets to be created and downloaded, as part of marketing the media product. This is extremely beneficial for both institutions and audiences, and there were apps created for ‘The Avengers’ that could not have been made without digital technologies. The app included a ‘Superhero Augmented Reality App’, in which users could play as their favourite superhero from the film, and there was another called ‘Avengers Alliance’, which was available to download from the App Store on iTunes. This allowed the audience to consume the product in a different way and interact ‘The Avengers’ franchise, and as technology has developed, it meant a greater audience was being targeted and the role of digital technologies in marketing and consumption is extremely vital in generating awareness and create an appeal.

On the other hand, it could be argued that the role of digital technologies is not extremely significant. Merchandise is a form of marketing that does not solely rely on digital technologies, and there was a lot of merchandise for ‘The Avengers’, and as the media product was the highest grossing film of 2012, it indicates that marketing and consumption can be successful with digital technologies having a more minor role. For ‘The Avengers’, individual character perfumes were created, which all differed in fragrance, and character merchandise was released in ‘waves’. For example, Iron Man and Captain America merchandise was released in the first wave, followed by Thor and Hulk merchandise in the second wave, and Black Widow and Hawkeye merchandise in the third. This merchandising did not involve digital technologies, yet it was still extremely successful, so it suggests that audiences will consume the media product differently by purchasing dolls and bags with their favourite character on, and do not have to be influenced by trailers and available apps. However, it could be argued that audiences would only consume the media product and the profits with it due to viewing a film trailer or participating in a global social networking event, as this is where the information they know about the film had come from.

To conclude, I think that digital technologies have a big role in marketing and consumption of films because it ultimately creates awareness and hype for the product, and the success from merchandising and other marketing techniques would greatly be down to the successful use of digital technologies. Some people may argue that technology is not essential but in order to appeal to the audience and publicise the film, the technology is necessary, and ‘The Avengers’ supports this as the various digital technologies used created excitement and anticipation for the film, effectively leading to the success of the product. 

Examiner response:

The assessor needs to ensure that the candidate is actually answering the question set and not providing a general knowledge or ‘all I know on the media area I have studied’ answer. The candidate should focus on a chosen media area and substantiate any response with reference to exemplified products and services. This candidate’s response is on the film industry. This is an example of a high level 4 response.

Marks awarded and rationale: 50/50 
Breakdown:                                EAA 20, EG 20, T 10

Full marks have been awarded for this candidate’s response. There is an excellent case study on film which fully addresses the question. The examples focus on The Avengers – with a range of examples utilised. It is a clear and coherent argument which is meticulous in its use of detail and exemplification of ideas. This is linked to the marketing of the concept and the permutations available in the global/national consumption of these films. The candidate has successfully discussed both marketing and consumption with accurate knowledge of the film text and institutional context. Excellent use of terminology. 


Hope this was useful!  Keep researching your case study areas.  Quiz yourselves on the facts.  Keep the knowledge current!


- T. Marcus

Practice questions

Hi all-


We've had this question, or one very like it, before!  This time, make sure to highlight the different effects of synergy and cross-media convergence; not as definition, but as application to a case study.

Assess the value of both synergy and cross-media convergence as they relate to media ownership.


- T. Marcus

Monday 19 October 2015

Revision / further support

Hi everyone,


Remember this Thursday we'd planned to meet at 11:30am in the Media Studies room.  I will be giving out some practice questions for Institutions & Audiences, revising a few key topics and doing a Q&A time for any areas that people might be finding personally challenging.

Keep checking the resource links in the tabs on the right side of this page, as I continually post additional information to support your case study notes.

In the next few days I will also put up a few clips for Representation practice.  Trust your studies are going well.  Praying for you all.


- T. Marcus

Tuesday 29 September 2015

Final checks

Hi everyone,


Well it's been an amazing journey.  Thank you all for being the edge of the spear as we have pioneered this class for our school.  I'm so proud of you all.

I am busily compiling all the final links to pages shown and discussed in class, for your easy reference during study and revision of Institutions and Audiences.

Meantime, you need to be MAKING SURE you have tweaked your blogs for those final changes.  YOUR blog must have:

  • The final product
  • Creative Critical Reflection
  • A sequenced timeline outlining the journey from pre-production to export of final product
  • In the above, fleshed out discussions of steps that you were directly or partially responsible for
  • Research
  • Finally, I recommend you read and action teacher comments as they apply to specific entries


Let me know if you have any questions.


- T. Marcus

Monday 14 September 2015

Institutions and Audiences - some Checklist items

Hi everyone!


As we gear up for the final examinations, here are a few things you should be tracking in your notes.  Make sure to learn these facts as close to "number perfect" as possible.

Your case studies should include NZFC as an institution, at least one local / arthouse film as denoted earlier in the term, and at least one blockbuster film (theoretically a product of one or more of the Big 6) to compare and contrast against.

For both films, you should know-

  • Production / Pre / Post
  •    Including any impacting plans (i.e. 3D exhibition, etc)
  • USP's
  • budget and profit, specifically as related to the production phase
  • budget and profit, specifically as related to the distribution phase
  • budget and profit, specifically as related to and specific campaigns (typically marketing)
  • Production company of origin, and its ownership
  • Related ownership where applicable
  • Distribution (cinemas: local / global, festivals)
  • Marketing campaign (strategy, vehicle / rationale, results)
  • Media platforms
  •    Including ownership & viewing (i.e. personalised digital experience vs cinema, etc)
  •    Media fragmentation
  • Audience
  •    Reception of film / response
  •    Ticket sales
  •    NZFC stats


And of course, we will be adding to this list!

Go to it!


- T. Marcus

Monday 31 August 2015

Representation Review for Prelims!

Hi everyone,


Apologies in advance, this will have a lot of information to it BUT can be easily broken down into three sections; Representation Codes, Core Technical Elements, and Representation Practice which is a link to a Doctor Who episode on our class Google Drive (for you to practise your representation analyses on).

Representation Codes:
  • Gender groupings
  • Working class
  • Education
  • Business & Ethics
  • Government / Authority
  • Social pressure / expectations
  • Drinking / drugs
  • Lifestyles / Living conditions
  • Relationship “norms” (sexuality, longevity, ‘progress’)
  • Ethnicity
  • Disability
  • Religion
  • Regional identity (including place)
  • Violence (domestic, school or war)
  • Freedom & Oppression / Bondage

Core Technical Elements:

In the syllabus, the four key technical elements are written up as-
  • Camera shots, angle, movement and composition
  • Editing
  • Sound
  • Mise-en-scene
These are the Media Studies equivalent to language features from English Literature, such as enjambment, alliteration, or unusual syntax.
Each of these denotes representation in their own unique fashion.  Below are a few examples.

Camera-
  • Establishing shot tells us where we are.  In itself, this is largely a plot device yet telling the audience where we are helps us form certain judgements about social class and status based on location and living conditions.  Did we see kids with no shoes playing in the street with a stick and a rock, or was there a Rolls Royce floating past a white picket fence?  (Really this is combining Camera with Mise-en-Scene)
  • Close-up shot usually shows us that whatever is going on in that moment is important to that particular character.  We are symbolically closer to them, to their feelings and values. Extreme close-ups (ECUs) are at the absolute heart of the character; we can go no further in approaching who they are, what they feel and what is important to them.
  • High angle is when the camera is higher than the subject it is filming.  This often makes the subject appear small, powerless, at-risk, etc.  Low angle shots are the polar reverse, usually indicating power, victory / triumph, etc.  Variations on this include what is known as the “dutch tilt” - often a high canted angle shot, indicating the character is off-balance and out of control.
  • Movement can indicate the feelings involved in the current situation.  A hand-held style is erratic, jagged, suggesting panic or attempting a more immersive “really happening to the viewer” feel.
  • Composition places the subject within the world they inhabit.  Where are they?  How much framing is given to them as opposed to the background?  What takes up the dominant portion of said framing?  Whatever the answer to those questions are, the dominant image is the most important / powerful / meaningful thing in the shot, and we must consider its symbolism.  (EXAMPLE:  In BBC’s Sherlock there is a scene with Watson visiting his psychiatrist and we get a shot where his head is framed into the lowest left hand third [or was it right? Sorry, doing this from memory] – other than that we see only the wall of the room.  He feels small, wants to hide.  Feels swamped by the magnitude of the situation, or is choosing not to face it.  Attempting to find some sense of order in the world around him, based on seeking comfort in the provided social system.  Other conclusions may of course be drawn, and these are all valid approaches.)

Editing-
  • Cutting is often used to establish pace and narrative flow.  Can also be used to create a jagged effect on the viewer.
  • Visual effects can be used near-endlessly; super-imposing images takes two images and makes the viewer see them together.  In that moment, we must equate them or vividly contrast them.

Sound-
  • Sometimes we get what seems to be diegetic sound but we notice it is enhanced; either louder or faster than it should be.  This can be seen in the case of Eagle vs Shark when the female protagonist is watching the clock and the seconds tick louder and louder.  She is very aware of the passage of time and each second seems like five for her.  Non-diegetic sound enters here too as Jemaine enters the doors, and we understand that it is indicative of her getting swept away in a swirl of romanticised notions.
  • Voiceovers give us character thoughts.  Always notice what is being said and compare it to the codes interpreted by what we see at that time.  These can often contrast / contradict one another, showing us either a disjoint or cynicism in the character’s worldview.

Mise-en-scene-

Separate from Camera yet involving it, this is all about everything that is part of a given shot.  Its composition, its location, the costumes and makeup being worn by the performers, lighting and dominant colour schemes.  All of these have their own symbolism, ranging from the verisimilitude of an era that is implied by a costume drama to the varying connotations we associate with individual colours.



Representation Practice:

Doctor Who - Season 2 Episode 3 "School Reunion" (writ. Toby Whithouse, Bob Baker, Dave Martin, Sydney Newman, dir. James Hawes, 2006)

Though not required, I think it would be very beneficial for you to pick a few 5min segments of this ep for practising, either on your own or in groups.

For a step-by-step approach to practising representation analysis, see Activity 2.11 on pg110 of your course books.


Have fun!


- T. Marcus

Tuesday 11 August 2015

NZ Film Production companies

Hi everybody!


For this week, we need to look into a few local production companies, just for familiarity.

Research the following NZ film production companies and find out their purpose in the NZ market:

  • NZ Film commission
  • Wingnut
  • Rialto
  • Weta workshops

Answer the following-

  1. How many films have they produced in the last 5-10 years?
  2. For what target audience?
  3. Where are these films released?
  4. What types of films are they? (genre, mainstream v arthouse, etc)


When you have completed this, answer the same questions for Warner Bros and 20th Century Fox.


We will discuss the results in class on Monday.  Enjoy!


- T. Marcus

Monday 6 July 2015

Term Two Holiday Tasks

Hi everyone!


Congratulations surviving Term Two!  I've seen some really strong work in filming / editing and all-round producing of your group assignments.  Well done!

And since you did that so well, let's do this:

1. Survey-
   Conduct a survey, with the goal of ascertaining film consumption patterns

  • Survey should involve at least 40 randomly selected people (not your family!)
  • Make it easy on yourself!  Construct a chart that allows you to poll a small group simultaneously rather than one individual at a time!
  • Taking the survey should take between 2-5mins at most.  Let people know that.


Data for each person polled should include, but are not solely restricted to:

  • Age
  • Preferred genre
  • Estimated number of movies watched per year
  • Estimated number of times they watch those films at a cinema
  • Names of top three most frequented cinema establishments
  • Most recent movie seen


If film-watching normally takes place at home, do they generally:

  • Watch film from start to finish, no breaks
  • Watch film with short breaks (get water, answer door, etc)
  • Watch film with longer breaks (please specify break length and reason)


It could also be a good idea to find out about people's use of LightBox / Netflix / DVD / other forms of home-viewing including illegal download.


2. Coursebook Activity 3.2
  Details of this activity are on page 140 of your course books.
  Text asks you to collect cinema listings for "five multi-screen cinemas in a specific region". We will do four, not five; we will collect those listings from the following establishments:

  • Rialto
  • Lido
  • Bridgeway
  • Event Cinemas


Finally, I said there would be a film extract or two for us to analyse.  We're not doing that.  Having reviewed the above, I think that is quite enough for this term's study break.

See you in a few weeks.  :)


- T. Marcus

Wednesday 24 June 2015

Thursday Tasks

Hi everyone!


Here's today's tasks, just to clarify and give us some focus:

Students who are finishing edits:
  • Edit footage (video & audio fx, plus transitions and overall sequence composition)
  • Logos & credits (designed and animated on Photoshop, to be imported into editing software upon completion)
Those not editing or organising filmshoots for “pickup shots”:  work on Critical Reflections for projects
  • Decide on answers for reflection questions
  • Determine any extra questions they would like to include that they consider relevant
  • Consider method of presentation for each question and answer; how is each delivery style giving media messages of its own, particularly in relation to the content you will be discussing?
Have fun, and see you tomorrow!


- T. Marcus

Monday 22 June 2015

Approaching the finish-line...

Hello everyone!


UPDATE:  Editing link for tweaking exposure / lighting.

So where to from here?

The things we should be thinking about now are:

1.  Pick-up shots / alterations (for whatever reason)

  • List the shots you want to change, what you want to different and WHY.  (These notes could prove very useful for your Critical Reflections)
  • Filming schedules for the above


2.  Continue your rough cut, finalise as far as is possible while allowing for upcoming changes!

  • Logos / credit sequences: log all stages of development, with reasoning.  Use links from previous post to assist in animation.
  • Think continuity and flow; what should be dominant in terms of sound?  Also remember Less Is More.


3.  Critical Reflections

  • Consult with the Media Roles handout you were given, ensure you have distributed the roles so that everyone had a similar workload.  This may mean that one person had seven tasks while another had only two; number of jobs does not dictate quantity/quality of work!
  • Consider how you want to arrange and construct your CREATIVE critical reflection; what forms of media will you use to critique your product and your contribution towards making it?  Why?  What can you use that is symbolic / meaningful in the use of that particular form?
  • Get others to help you!  That means you can make extra film that you may (for example) decide to splice into your group's end-product as a sort of Director's Commentary version, or Making Of, etc.  It also means you should try to research what other groups have done to create Critical Reflections in the past. Do not copy these, as you do not know what mark they received! - still, use the ideas and improve upon them.


And remember to keep breathing.  Breathing is good for you.

Have fun!


- T. Marcus

Wednesday 3 June 2015

Animation in Adobe Premiere Pro

Hi everyone,


To assist with our logo creation, here are some methods I've managed to collate from a Web hunt.  For the purposes of hand-written logos that you'd like to animate as if hand-drawn, I think that bottom link will prove most interesting.


Be inspired, and do more of your own research on the topic!  If you would like to make your own lightleak effects, this is possible yet can be time-consuming.  Remember, plans for how your logo will come together need to be finished tomorrow.

Have fun!


- T. Marcus

Monday 18 May 2015

Go!

And now: your mission, should you choose to accept it!  (Or, really, even if you don't...)

Foundation Task Requirements-

  • Create the titles and opening of a new fiction film, to last a max of 2 minutes
  • Titles should follow institutional Thriller conventions.
  • All images and text used must be original (produced by you!) - this does not mean you need to edit out business logos on billboards in the background of your framing.  It's focusing on logos / titles / credits that we create as a "production company".
  • Diegetic sound should be original; you may use soundtracks that come with Premiere Pro or that have been supplied on the network drive by the teacher.  If you have others you'd like to use, bring them to me first and I'll put them on the network drive.

AGAIN, during the planning of this task, keep Reflection notes!

Good luck, and have fun!
Please make careful note of these deadlines - write them in your student diaries!


Deadlines:
Friday, 22nd May
  •    Creative Critical Reflection (Preliminary Task 2)
  •    Brainstorm (with Story timeline or any extra planning)
  •    Concept
  •    3-4 page Treatment
   All of the above on the group blog, named and uploaded.  Use brainstorming software like bubbl.us and document uploading software such as slideshare.net


Friday, 29th May
  •    2-3 page script, using correct formatting
  •    4 pages of storyboards / script breakdowns
  •    Cast and Crew list with images / details / specifications
  •    Props and costumes list with images / details
  •    Shooting schedule
   All of the above on group blog - use document uploading software.



Friday, 5th June
  •    Location images with details
  •    Location release forms organised (as necessary)
  •    Cast and crew release agreement
  •    Credit sequence and logo design
   All of the above on group blog - use document uploading software.



Friday, 19th June

  •    First cut of your two minute thriller opening sequence, with credits / logo.
  •    Rough individual log re: group input.
   All of the above on group blog - add comments on what you aim to change or adapt.
   Individual log - checking only, can still edit



Friday, 26th June

  •    Final cut of your two minute thriller opening sequence with credits.
  •    Final individual log on group input.

   All of the above on group blog - add comments on what role you were responsible for.
   Individual log - final edits to be submitted.



Friday, 3rd July

  •    Creative Critical Reflection evaluation questions - on foundation portfolio blog.
  •    Each evaluation question should be uploaded using different blogging software.



Let me know if you have any questions.

- T. Marcus

Wednesday 6 May 2015

Premiere Pro - Lighting FX

Hi everyone,


EDITED UPDATE:  I have also added a 'Blog Resources' list to the sidebar.  I will be adding to this in terms of pages and tips that could be useful for either editing, researching or when designing your critical reflections.

Following a query by one of your classmates, I have downloaded a package of light leak effects and they are now available for use in your editing.

Here is a video on how to apply them.  (It automatically plays another video after, so make sure to stop it at the end!)

Let me know if you have any questions!


- T. Marcus

Sunday 3 May 2015

Logos - Investigation

Time for the next blog task, everyone!

EDITED UPDATE:  Let's have a look at this peer exemplar!

We need to research film company logos.  Look up images and the history of their creation, and make observations on what seems to be involved in creating a company logo.

Provide example images and a strong paragraph describing your findings.

Apply this information to the design of your company's logo.  Again, provide example images and a strong paragraph.

I suggest you start with this Google page.  Seemed to yield some promising starts.


Have fun!

- T. Marcus

Photoshop tutorials!

Hello everyone,


It's time to add another layer - the creation of our "screen ident", your group company's logo.

To begin training on the software, make sure to follow these tutorial videos.  I also recommend repeating their processes by using your own photos or images!  As with Premiere Pro, the more practice you have, the better you'll get with it.

Enjoy!


- T. Marcus

Monday 6 April 2015

Holiday Task

Hello everyone!


My apologies on not getting this on the blog before today.  Hope you had a restful Easter weekend!

Below is an extract for you to view.

Instructions:

  • Read the bulletpoint questions on the bottom of p97 in your course books
  • Watch the extract
  • Watch again, taking notes on one of the four technical elements
  • Repeat process until you've covered all four elements
  • Use the bulletpoint questions at the bottom of p97 in your course books to construct an answer to the following question-

How does this TV drama sequence employ the following technical areas in order to establish representations?
  • Camera angle, shot, movement and composition
  • Mise en scene
  • Editing
  • Sound

Answers should be 2 1/2 to 3 sides in length.  I recommend referring to the Key Media Concepts marking schedule I handed out earlier in the term.  Rewrite if necessary.




     Also, please check your blogs for my responses to your Opening Sequences and Thriller Sub-Genre tasks.  Hopefully these will give insights as the type and standard of work that is expected.


Have fun!

- T. Marcus

Monday 30 March 2015

Creative Reflection options

Good afternoon -


Remember you have the multi-faceted presentation powers of the Internet, literally at your fingertips - use it!

Here is a site that has links to varying software and sites for our creative reflections.  Remember to use the links from the recent class handout, and feel free to come up with your own ideas for a creative presentation of your reflective process.

As a final key, be brave enough to refine your ideas.  Very few ideas are perfect at the moment when inspiration first hits you.  Think about it.  Talk with others, get their input.  And of course, Google is your friend.


- T. Marcus

Tuesday 24 March 2015

Get set...

Hello everyone!


Well done on the first edits.

Where to go from here:

  • Finish any "polishing" on your edits, export the video
  • Complete your mini-critical reflections on the task - I recommend you practise using some of the resources on your Web 2.0 handouts!  (bubbl.us / slideshare.net / etc)
  • Do the above in your time.  Schedule use of Media Studies room with T. Marcus if needed.
  • Due 9am Tuesday 31st March


While you're doing that...
  • Plan out Preliminary Task 2!

Second filming task brief-
  • Two characters
  • Both walk to a meeting place (together or separately is fine)
  • An object is given to or taken from one of the characters
  • Short chase sequence - resolved one way or the other!
  • Two lines of dialogue
  • A "discovery" or "revelation" moment
  • 1 - 2 mins maximum length

Technical elements required:
  • Use at least one extreme-wide / establishing shot, one close-up (CU) and one extreme close-up (ECU).
  • Use 180-degree rule
  • Use shot-reverse-shot
  • Use match on action
  • Use Thriller conventions
  • Consider the Critical Reflection questions as you prepare for the main task!


Once again, the Critical Reflection questions can be found on the syllabus handouts from earlier in the year, or in your notes from when we wrote them out for discussion.


Remember to keep Reflection notes for blogging!  Notes should include-

  • Process of research, planning and production
  • Include refinement and changes
  • Reflect on key moments
  • Include individual contribution to any and all group tasks
  • You may share "global" resources such as the storyboard and script for your critical reflections



- T. Marcus

Monday 16 March 2015

Premiere Pro Training

Hi everyone!


EDIT:
Remember - all sound fx & tracks brought from home must be brought to me directly rather than loaded onto your machines!


It's finally here!  Editing and film practice will take up a significant portion of our class time from here to the end of the term.

As such, here's a helpful link for editing training.

I'll add resource links shortly.  Happy practising.


- T. Marcus


Wednesday 11 March 2015

Opening Sequence analyses and Saul Bass

Hi everyone,


EDIT / UPDATE:  REMEMBER the Opening Sequences analysis is due WEDNESDAY 18th.


The sub-genre research is looking very comprehensive; colour me impressed.  Keep it up!

For your investigations into opening titles, remember we look into at least one sequence designed by Saul Bass, the man responsible for the stunning opening titles for Vertigo.

Mr. Bass was highly productive during the course of his career, and other film openings you may want to look at include The Man With the Golden Arm and North by Northwest (another Hitchcock film).

Good luck, and let me know if you have any questions.


- T. Marcus

Tuesday 10 March 2015

Conventions and analysis - due date

Hello everyone,


I'm encouraged by the depth that we're getting to in this assignmment!  Keep going!

The project will be due this Friday.  We will also use a portion of today's class to assist with meeting that deadline.


- T. Marcus

Sunday 8 March 2015

On your marks...

And so it begins!  It's time to start researching for our Foundation Portfolio task.


For now, I'd like us to do the following:

FIRST -
Research thriller sub genre codes and conventions.  Familiarise yourself with the types, and blog your findings on a post titled Thriller Sub-Genres: Codes & Conventions.  (This will assist you when you plan your filming!)

SECOND -
Research four opening sequences from thriller films (I suggest you include Vertigo, since we did this one in class).
  • Upload the sequences to your blogs, and 
  • analyse them to answer the following question:

Why is it engaging, and how does it conform to institutional codes and conventions?
(So their use of Sound, Mise-en-scene, costume / make-up, enclosed spaces, weapons, setting, editing, etc. - use your notes, and more research on the interwebs is also a good thing.)


Good luck!


- T. Marcus

Thursday 5 March 2015

Activity 2.9 - Case Study

Hi everyone,


EDIT- For your case study research, primarily you should be thinking about how audience behaviour might determine necessary alterations for period drama production!


Hope you were inspired by the YouTube vids we watched the other day from some peer level work at other schools!  Meantime, we're getting on with some theory work.

For Activity 2.9 on page 93 of your course books, we'll be having a look at Andrew Davies as a good example of a period drama writer.  Below are some helpful links in doing your research.

Period dramas
Andrew Davies' work, listed on IMDb
Andrew Davies, life and general info
Pride & Prejudice (one of his better known adaptations)


This is just a starting point!  Find your own sources of reviews by either critics or historians, as well as researching different approaches Mr. Davies has taken in producing his work.

Remember, the focus is not a research project on Andrew Davies, but rather an investigation into how period dramas are produced, what conventions are implemented / promoted and how this is done.

Enjoy!


- T. Marcus

Sunday 1 March 2015

Tonight's Reading - Vertigo A2-Level analysis

Hi everyone-


Thought we would benefit from reading this.

Read it for ideas and an example of appropriate depth, sure; but also make certain you have isolated key  extracts where the student has explored our key elements and / or the four forces of media analysis!

Please click here.  Happy reading.


- T. Marcus

Tuesday 24 February 2015

Preliminary Task - reflection notes!

Filming of preliminary task:  Tick!  Well done, everyone.

Now is a fantastic time to be compiling pictures and notes detailing your thoughts on production processes.

Here's what you should be considering:

  • Use of technologies - (camera shots / sound / directing / editing)
  • Planning & adjusting - (storyboards, treatments, scripts, problems or issues and their solutions)
  • Group dynamics - (who did what, how responsibilities were divvied up, instances of taking initiative, overall success)


You will be asked to make a blog post in response to a specific question that will address all of the above bullet points.  This question will be posted after editing is complete…so be taking notes now!

Tomorrow we begin analysing Alfred Hitchcock's Vertigo, so it could be worth your while to refresh yourself on:

  • our four technical elements,
  • the four key factors that influence media analysis,
  • and the codes and conventions of Thriller genre films.


Have a great night.


- T. Marcus

Sunday 22 February 2015

Tomorrow's Filming - Preliminary Task

Good afternoon everyone,


Today we need to figure out the final elements before filming.

First, we're going to use tomorrow's double-block class to film.  That being the case, here are a few factors to consider:

WEATHER-
It's meant to be sunny with the odd stray shower here and there.  Bring your blazers just in case, and an umbrella for the camera if shooting outdoors.

LOCATION-
You will have to be onsite.  Discuss with me the areas in which you intend to film.

PLANNING-
The above may mean you need to make some alterations to your storyboard and planning, minor or otherwise.  Prioritise that!


  1. Finish your storyboard.
  2. Write the script (if necessary)
  3. Organise props / costumes for tomorrow.
  4. Remember to read page 38 in your book re: camera work!  This will help prepare you.


Your thoughts will probably be in a whirl.  Make a list of what you will need.  I have made a suggestion list below.


OUTDOOR SHOOT EQUIPMENT-

  • Camera
  • Battery & spare (?)
  • Data card
  • Tripod or shoulder mount
  • Tripod adapter plate (if using tripod)
  • Fleccie
  • Umbrella


Pros:
Comparatively quicker setup, even if using tripod.

Cons:
More difficult to control sound / lighting / weather; very "at the mercy of the elements."


INDOOR SHOOT EQUIPMENT-

  • Camera
  • Battery & spare (?)
  • Data card
  • Tripod or shoulder mount
  • Tripod adapter plate (if using tripod)
  • Fleccie
  • Light(s)
  • Extension cords
  • Light stand(s)


Pros:
Higher degree of control over environment in terms of sound / lighting / weather.

Cons:
Longer setup time for each shot.



Strap in, boys and girls - here's where it starts to get a little bumpy.  :)


- T. Marcus

Tuesday 17 February 2015

Current Assignments...

Hello everyone,


This is so you have a written reference as to the requirements for the blog tasks.


First, look at the written feedback you got for Activity 2.3 in your coursebooks.  This is meant to make you aware of how much more there is for us to write on.


Many of us highlighted fantastic examples of Ethical, Technological and Cultural representations... yet it is not enough to simply identify these!

When analysing a media text, you must:

1.   Explain WHY it is significant as an ethical, technological and/or cultural representation; what does it tell you about our culture?  If it is an older film text, how does that compare with the culture in the time that film was produced?

2.   Run your observations through the filter of the four main areas of Key Media Concepts - Camera shots / angles / etc, Editing, Sound, and Mise-en-scène.  (Although for this task, we're leaving out Editing and Camera)

3.   Check what you've written against the marking scheme you've been given for Section A of your written examination.  Have you met the listed criteria?



Second, with all that in mind, look at your classmates' blogs.

DUE FRIDAY 20th February:
Comment on at least three people's blogs, suggesting what you think they need to do to improve their posts.


Third, fix your entry.

DUE WEDNESDAY 25th February:
Use the comments from your fellow students to improve the quality of your post.  This is the final edit before your post will be given a final assessment by the teacher.


As a final piece of advice, be keeping up-to-date notes about the process of planning your preliminary filming task!  This is good practice for constructing your creative critical reflections!

Let me know if you have any questions.  :)


- T. Marcus

Sunday 8 February 2015

Opening Sequences

Hi everyone!


So this blog will include a new attempt on my part:  attaching a PDF to a webpage.

Nobody panic.

Okay.  Uhm.  Uhm.  Let's see.

I've created a folder on a Google drive, and you should be able to access the file here.
(Oh dear Lord, let that work.)

Let me know if any questions.  :)


- Teacher Marcus

Wednesday 28 January 2015

Minor updates to this page...

Hi everyone,


Arthur was kind enough to email me regarding a few issues he discovered in trying to do as I'd asked him to do.  I have updated the earlier posts accordingly:


  • The blog-spot link now goes to blogger.com instead of a random blog page.
  • Your username is linked to your email; I should have said make your DISPLAY name into "SURNAME FirstName".


Thank you for that, Arthur, and hope everyone's getting on well.  :)

See you tomorrow,


- Teacher Marcus

Tuesday 27 January 2015

Resources and tools

Hello everyone!


The course is off to a good start, and I must say I'm encouraged by the level of interest and focus you've all been bringing to class.  Keep it up!

I thought it would be useful for you to be able to access that blogpage from other students in the UK; if nothing else, it helps us get our heads around the requirements for our own blogs.

The main site is here, and has links to all the group and individual blogs.
     (As a precaution, these blogs are to be viewed solely for personal research.)

In my last post, I talked about a few sites you might want to explore.  Here are a few more which may be of use, depending on what you'd like to achieve with your blogs.

Creation and storage for media-rich online presentations:
     Empressr
     Sliderocket
     Prezi
     Voki
     Mixbook   (creates photo books)

Of course there will be others, but this should get you started.

If you already own a blog on a site other than bloodspot and want to use that site because you are more familiar with it, please see me in person and we can discuss it further.

Happy blogging!  :)


- Teacher Marcus

Tuesday 20 January 2015

Welcome to Media Studies!

Hi everyone!


What a year it's going to be!  I know there's a lot to get your head around, so the best way to move forward is to bravely take that first step.  The next ones have a tendency to be easier.  If you're reading this post, you've already made step one.  (Easier than you thought already, hm?)

First things first: you're going to need to setup a personal blog!  Blogspot is a great place.

Your blog's title will be different from your user name, and eventually you'll need more than one blog!  We'll get to that.

For your account, here's the format I'd like us to follow:


Display names should look like this -->   SLAGEL Marcus

Blog title should read as follows        -->   AS Media Coursework 20xx (year)


I'll create links on this blog so we'll have a central place to find everything from.  There will also be updates, reminders, and links / study resources.

You may also want an account at slideshare.  Very easy to setup:  if possible, please use first initial and surnames as username (i.e. MSlagel).

That's enough for now.  Go take that second step.  :)


- Teacher Marcus