T2 | Wk 8 | Wed - Ownership Concept - Piracy

 

This concept of PIRACY can come into an essay on;

- Audience trends

- technology

- ownership 

Look up the piracy stats for your case studies and see what you can find. Answer the following questions doing some research;

- What are some of the ways that the film industry is combatting piracy?

- In what ways is the impact of piracy different for Big 5 studios (Blockbusters) and Indi filmmakers?

- what factors are contributing to higher piracy rates?

T2 | Wk 8 | Wednesday - Ownership - Vertical and Horizontal Integration

  Write down some examples to do with Disney in both horiztontal and vertical integration.

 

Activity

Use all your ownership terminology to write an introduction to this question, including definition and examples of horizontal and vertical integration;

"To what extent does media ownership impact the success of a film?"

T2 | Wk 8 | Tues - Ownership - Disney Case Study (Conglomerate / Subsidiary)

  

Take a look at the article on Disney below;

Link to Disney Article

On your notes on ownership, make a list of issues outlined here that arise from Disney being so massive. Include any recent acquisitions and what this means for the film industry and audiences.

Then take a look at this link below;

Disney Article #2

Write down some details of how big Disney's reach is 

 

Have a watch of this and recap on who owns the media as well as Disney's place on the media ownership landscape. 

Watch until 9.30mins

 

T2 | Wk 8 HOMEWORK Essay Question - Due Friday Week 9

Essay Question 

2.5 - 3 pages long 

"What impact does media ownership have on media products in the media area you have studies"

T2 | Wk 8 | Monday - Ownership - introduction to Disney and Big 5

  Major film studios are production and distribution companies that release a substantial number of films annually and consistently command a significant share of box office revenue in a given market. 

In the American and international markets, the major film studios, often known simply as the majors or the Big Five studios. 

 

Since the dawn of filmmaking, the U.S. major film studios have dominated both American cinema and the global film industry.^[5][6] U.S. studios have benefited from a strong first-mover advantage in that they were the first to industrialize filmmaking and master the art of mass-producing and distributing high-quality films with broad cross-cultural appeal.^[7] The Big 5 routinely distribute hundreds of films every year into all significant international markets. It is "nearly impossible" for a film to reach a broad international theatrical audience without being first picked up by one of the majors for distribution.

 

The Big Six remained dominant until 2019, with Disney's acquisition of 21st Century Fox including TCF. This resulted in a new "Big Five" for the first time since Hollywood's Golden Age. 

QUESTIONS FOR RESEARCH:

Who are the Big 5?

What is a Subsidiary 

What is a Conglomerate ? 

How much of the film industry do the Big 5 own collectively?

How much of the film market does Disney own?

Create a table of the last 5 years, look at the top 5 grossing movies for this time period. What studio made the top 5 movies?

 

Case Study 

 

Disney - write some key facts and information found in the videos below to bolster your Disney case study

https://www.youtube.com/watch?v=dxBzKa7o5rE

T2 | Wk 7 - Homework - CCR Rough Draft (Due Fri Wk 7)

 You are going to create a rough draft of your CCR

• PRESENTATION is important (check you have pictures/ photos / colours and that the writing and placement of graphics or backgrounds isn't distracting)
• BLOG TOOLS - each question needs a DIFFERENT blog tool EMBEDDED into blog

Question 1
How does your product USE or CHALLENGE conventions? How does it represent social groups / issues?

(Think sound, lighting, narrative structure, editing, camera work, symbolism and iconography)
 - make a list of conventions used, are they conforming to the norm or challenging the normal thriller conventions?
- This needs to be at least 5 slides with DETAILS and showing links to clips/ movies you used as inspiration. Do NOT just list things, EXPLAIN them, show photos of what you wanted to achieve as a convention and what you did achieve

- Include Stuart Hall's Reception Theory 

- Include what you know about representation 

Question 2
How does your product engage with audiences? How would you distribute it as a real media text?

(What effect does it have on audiences? What emotions do you evoke in audience members?)
- Think about and comment on the following;
- Who is your target audience (use demographics research we did in class - GEN Z/ i-gen content.
- Why would this appeal to this audience range?
- How are you going to distribute this product BASED ON what you know about your target audience? (Do they go to the cinema? What sort of marketing would you use? What examples of viral marketing would you try and copy? What platforms would you make this available on and how?)
 - characters (what characters did you choose to use? Can audiences identify with any of them? Are they scary /  mysterious? Is there a vulnerable character that the audience sympathises with?
- narrative - what sort of story line does your film have? Think about narrative structure - are there certain aspects of the story that are revealed at the end? Is there enigma in your story? Is there a cliffhanger?
- point of view - is your film made from a certain point of view?
- How does the thriller genre in general 'hook' or engage audiences? (do a bit of research)
- What editing/ music choices have you used to build suspense and engage audiences?

Question 3
How have your PRODUCTION skills developed throughout the project? (pre-production, production and post-production. 

- What have you learnt to do?
- comment on the learning process. What did you find hard? What did you enjoy doing? What was a challenge and
- what were peer revision/ comments on your rough edit? What did they suggest you change? What did you end up changing?
- what went well in the filming process that you'll do again? What will you do differently next time?

Question 4 

How did you integrate technologies into this project?

(Software, hardware and online)

- Photos! List photos, screenshots, videos and explanations of every website, software, Youtube tutorial, camera, sound gear/ microphone etc, you used to plan, write scripts, look up info on sound effects, convert Youtube music to MP3's, edit, after effects etc

T2 | Wk 2 | After Effects Practise

This week your task is to 

1. Research AE for your film opening

2. Practise the AE you decide on

3. Upload to a blog post labelled 'After Effects Practise' 

4. Write a comment that outlines your thoughts on the AE you've done in reflection on whether you'll stick with it or tweak anything.