AS Media Studies 9607

Wednesday, 5 August 2026

T3 | Wk 2 | Thurs + Friday - Technology THEN vs. NOW

We are going to revisit CHANGES IN TECHNOLOGY as a topic today.

Remember we watched Keanu Reeves, "Side by Side" and you made some good notes (everything you'll need for an essay) for writing about the move from film to digital.

1. Today we are going to explore technological changes and what impact that has on the film indutstry. You need to be able to comment on CHANGES IN TECHNOLOGY AND HOW IT IMPACTS EVERY PART OF THE PRODUCTION PROCESS (production / post-production / distribution / exhibition / consumption)

This article from last week has a lot in it in terms of technological advancements / changes in technology that impact the film industry;

This article here has a good amount of information on how technology has changed audience viewing habits,

2. Make notes in preparation for an exam question that could include technological changes.

Make some notes on the features of both types of media.
Make some notes on the key differences between both of them
Write some examples of new media and old media

https://www.youtube.com/watch?v=q5QKkrLoI7g

Tuesday, 4 August 2026

T3 | Wk 2 | Wed - Examples for a technology essay

Impact of technology on different phases of production

Example 1- 'Tangerine'

the 2015 film Tangerine was famously shot entirely on three iPhone 5S devices, a groundbreaking technical feat at the time. Director Sean Bakerchose the iPhone as the most appropriate and mobile tool for his street-level story, using an anamorphic adapter from Moondog Labs to achieve a wide, cinematic look, and the Filmic Pro app for manual image control. The film's distinctive "pop verité" aesthetic also involved increasing the color saturation in post-production and minimal, creative lighting

https://theasc.com/articles/tangerine-iphone-enables-streetwise-story

2. Deadpool (2016)

https://en.wikipedia.org/wiki/Marketing_for_Deadpool_(film)

3. Avatar, WOTW (CGI and motion capture)

https://medium.com/@katesark88/avatar-the-way-of-water-social-media-marketing-strategy-to-drive-success-at-the-box-office-and-7d36f0cccdb2

Sunday, 2 August 2026

T3 | Wk 2 | Tuesday - Avatar example of technology in production

Watch this clip and make some notes about the technology used in the Avatar franchise, more importantly the recent ones.

https://www.youtube.com/watch?v=WrKL432F86Q

Use this case study information to write a paragraph in relation to and linked to the following questions;

1. How does ownership impact the products created in the media area you have studied?

2. How have technological developments impacted products in the media area you have studied?

T3 | Wk 2 | Monday - Technology and AI - ethical

Have a read of this article.

Make some notes of the benefits of AI in the film industry as well as some of the challenges that will now arise.

https://raindance.org/the-impact-of-ai-on-the-film-industry-a-producers-view/

https://www.theguardian.com/film/article/2024/jul/27/artificial-intelligence-movies

Thursday, 30 July 2026

T1 | Wk 1 | Friday - Technology's impact on filmmaking (AI)

Watch this clip and make notes in class as to how AI is impacting the filmmaking industry and what ethical concerns or just concerns in general, we should have about the future of this industry with continued AI development

https://www.youtube.com/watch?v=fBr4xloJky4

ACTIVITY

Write a 1 page response to this question

"AI presents some benefits for the film industry but the challenges seemingly outweigh the benefits." Discuss this statement and whether you agree or disagree using examples from the video.