T3 | Wk 3 | Tuesday - NZFC

  Today's research is going to be useful for any essay regarding ownership.

We are going to look into the New Zealand Film Commission. 

I want you to open your case study blog post and do some research on the NZFC and answer the following questions;

1. Who are the NZFC and what is their primary purpose?
2. What films have they funded in the last 5 years that did really well internationally?
3. What films have they funded in the last 5 years that you have seen or that you know have been popular?
4. What services do the NZFC offer to help NZ filmmakers in the production process?

www.nzfilm.co.nz/new-zealand

List of films from NZFC

Now I want you to consider the following question on a brainstorming page that you will title, "INSTITUTIONS (OWNERSHIP)".

Flick though this slideshow and make some notes but keep in mind this is British and we are focusing on the NZFC so mainly take the generalised points about ownership and what affect it has on a film being made.

"How does the status of the institution impact on how they engage with the major stages of production?"
(basically, how does it impact a film being made to have the backing of a massive conglomerate like Disney, as opposed to being a filmmaker from NZ wanting to make an indi film).

Write points for;

1. Production (getting funding / cast & crew / music for the film / technology & equipment)
2. Distribution / marketing ( actors promoting the film / vertical & horizontal integration / synergy & cross-media-convergence)
3. exhibition & exchange (the type of release you may have / the rights to the film / piracy)

***NZFC new funding update 

The New Zealand Film Commission (NZFC) has announced key funding changes for 2025, designed to simplify processes, enhance accessibility, and support a broader range of filmmakers. With an emphasis on cultural storytelling, commercial viability, and innovation, these updates aim to make New Zealand’s film industry more dynamic and globally competitive.

Filmmakers will now be required to define the aspirations of their projects from the outset. This ensures that NZFC funding aligns with the film’s intended impact and goals. Projects should fit into one or more of the following categories:

Cultural: A film that represents Aotearoa’s identity and unique storytelling.

Critical: Aimed at international film festivals and critical acclaim, with a clear audience and distribution pathway.

Local Audience: Strong potential to connect with and engage New Zealand audiences.

Commercial: A film with market attachments and international sales potential.

Innovation: Projects by emerging or distinctive filmmakers that push creative or technological boundaries.

By clarifying these aspirations, filmmakers can better align their projects with NZFC’s funding priorities.

T3| Wk 3 | Wednesday - Exploring representation of gender

Write a mini essay on the following representation of GENDER and CULTURES. 

Your essay should be around 1.5 pages long. 

First - watch this video explaining Stuart Hall's perspective on representation 

https://www.youtube.com/watch?v=FWP_N_FoW-I

I'd like you to include the following theories in an opening paragraph to the clips below;

1. Stuart Hall's reception theory 

3. David Gauntlett's Identity theory 

4. Active vs. Passive theories (Hyperdermic needle / 2 step flow theory)

The question is, "How is meaning created in this clip, using the four technical elements"

Compare and contrast the first clip from Netflix TV drama, 'Maid' with this clip from Season 1 of Suits. 

Consider differing perspectives on gender and the role women play in society today. Considering David Gauntlett's theory on identity, how may these 2 clips impact women constructing their identity? 

Maid clip – family dinner 

 

https://www.youtube.com/watch?v=CpS9_r5dECY&list=PLI0GtBzO2OgJdzfSvKEQSPAxuTDJ4vOde

T3 | Wk 2 | Thurs + Friday - Technology THEN vs. NOW

We are going to revisit CHANGES IN TECHNOLOGY as a topic today.

Remember we watched Keanu Reeves, "Side by Side" and you made some good notes (everything you'll need for an essay) for writing about the move from film to digital.

1. Today we are going to explore technological changes and what impact that has on the film indutstry. You need to be able to comment on CHANGES IN TECHNOLOGY AND HOW IT IMPACTS EVERY PART OF THE PRODUCTION PROCESS (production / post-production / distribution / exhibition / consumption)

This article from last week has a lot in it in terms of technological advancements / changes in technology that impact the film industry;

This article here  has a good amount of information on how technology has changed audience viewing habits,

2. Make notes in preparation for an exam question that could include technological changes.

• Make some notes on the features of both types of media. 
• Make some notes on the key differences between both of them 
• Write some examples of new media and old media 

 https://www.youtube.com/watch?v=q5QKkrLoI7g

T3 | Wk 2 | Wed - Examples for a technology essay

  Impact of technology on different phases of production 

Example 1- 'Tangerine'

the 2015 film Tangerine was famously shot entirely on three iPhone 5S devices, a groundbreaking technical feat at the time. Director Sean Bakerchose the iPhone as the most appropriate and mobile tool for his street-level story, using an anamorphic adapter from Moondog Labs to achieve a wide, cinematic look, and the Filmic Pro app for manual image control. The film's distinctive "pop verité" aesthetic also involved increasing the color saturation in post-production and minimal, creative lighting

https://theasc.com/articles/tangerine-iphone-enables-streetwise-story

2. Deadpool (2016) 

https://en.wikipedia.org/wiki/Marketing_for_Deadpool_(film)

3. Avatar, WOTW (CGI and motion capture)

https://medium.com/@katesark88/avatar-the-way-of-water-social-media-marketing-strategy-to-drive-success-at-the-box-office-and-7d36f0cccdb2

T3 | Wk 2 | Tuesday - Avatar example of technology in production

Watch this clip and make some notes about the technology used in the Avatar franchise, more importantly the recent ones. 

 https://www.youtube.com/watch?v=WrKL432F86Q

Use this case study information to write a paragraph in relation to and linked to the following questions;

1. How does ownership impact the products created in the media area you have studied?

2. How have technological developments impacted products in the media area you have studied?

T3 | Wk 2 | Monday - Technology and AI - ethical

  Have a read of this article.

Make some notes of the benefits of AI in the film industry as well as some of the challenges that will now arise.

https://raindance.org/the-impact-of-ai-on-the-film-industry-a-producers-view/

https://www.theguardian.com/film/article/2024/jul/27/artificial-intelligence-movies

T1 | Wk 1 | Friday - Technology's impact on filmmaking (AI)

Watch this clip and make notes in class as to how AI is impacting the filmmaking industry and what ethical concerns or just concerns in general, we should have about the future of this industry with continued AI development 

 https://www.youtube.com/watch?v=fBr4xloJky4

ACTIVITY 

Write a 1 page response to this question 

"AI presents some benefits for the film industry but the challenges seemingly outweigh the benefits." Discuss this statement and whether you agree or disagree using examples from the video.