Hi class,
Hi class,
Watch the first Barbie video, a few minutes of the second Barbie video, the Oppenheimer video and the Avatar video.
Answer these questions;
- Name of film and year it was released
- director of each film
- did the directors choose digital or film to shoot these?
- what SFX / CGI was used in these films?
- what practical effects were used in the making of these films
- a quote or interesting fact about the making of these films
- how well have each of these films done in Box Office earnings?
- what have rotten tomatoes reviews been for these?
Contrast these films successes with Antman vs. Wasp and make some notes on the contrast between them.
Hi guys,
We are going to revisit CHANGES IN TECHNOLOGY as a topic today.
Remember we watched Keanu Reeves, "Side by Side" and you made some good notes (everything you'll need for an essay) for writing about the move from film to digital.
Today we are going to explore technological changes and what impact that has on the film indutstry. You need to be able to comment on CHANGES IN TECHNOLOGY AND HOW IT IMPACTS EVERY PART OF THE PRODUCTION PROCESS (production / post-production / distribution / exhibition / consumption)
This article from last week has a lot in it in terms of technological advancements / changes in technology that impact the film industry;
This article here, "Then and Now has some great points in an easy to read format for each stage of production.
Make notes in preparation for an exam question that could include technological changes.
Term | Definition & Exam Application |
Representation | The way media re-presents the world — people, places, events and ideas are constructed through choices. Never 'neutral' or 'natural'. |
Stereotype | An oversimplified, widely-held image of a group. Stereotypes are ideological — they serve the interests of dominant groups by making constructions appear natural. |
Counter-type | A representation that deliberately challenges or subverts a dominant stereotype. |
Ideology | A system of values and beliefs presented as common sense. Media texts encode ideological positions through representational choices. |
Preferred / Dominant Reading | The meaning a producer intends audiences to take from a text. The technical codes work to anchor this reading. |
Signifier / Signified | From semiotics: the signifier is the image/sound; the signified is the concept or meaning it evokes. Useful for analysing mise-en-scène. |
Connotation / Denotation | Denotation = what you literally see/hear. Connotation = the cultural meanings and associations it carries. |
OBSERVATION GRID
Element | What I noticed (observation) → What it means (analysis) |
Camera | |
Editing | |
Mise-en-Scène | |
Sound |
✦ ACTIVITY: — Three Statements 1. Students write three statements, each using a different technical element and explaining how it contributes to the representation of a character or group in the extract. 2. Each statement must follow the structure: [Technical choice] + [Specific detail] + [Effect on audience/meaning created] + [Representation constructed]. 3. Example: 'The low-angle shot of the detective [camera] creates a sense of authority and dominance, positioning the audience to view him as powerful, constructing a stereotypically heroic masculine identity.' |
“Identity is complicated; everyone's got one.” Gauntlett believes that while everyone is an individual, people tend to exist within larger groups who are similar to them. He thinks the media do not create identities, but just reflect them instead
Let's look at this article and clip from David Gauntlett himself
Consider the question
Why is it hard for us to ask the question 'how does this media text construct identity'?
What are some key notions of identity that we should take into consideration?
Use one of the clips from this week's homework assignment and write a paragraph that uses both Stuart Hall, Blumler and Katz (Uses _+ Gratifications theory) and Gauntlett's theory correctly.
Task 1
Check out this clip from Downton Abbey.
I want you to watch it through from 1.36 mins to the end (please note, this will be longer than the average clip you'll get in an exam but for the purposes of practise, it's a great clip).
Task 2:
Create a blog post with the title, "Downton Abbey Representation Practise" with your notes
Questions;
1. Who (out of the 7 core representation areas of society) are being represented in this clip?
(you can choose more than 1 category if you feel it's relevant)
2. How are they represented to us? (what messages are we told about these groups? What are they like? What are their lives like? What are we encouraged / pursuaded to think about them?)
3. Split a planning page up into 4 squares and include your 4 technical elements. Go through the clip from 1.36 and collect EVIDENCE (or examples) of where each technical area created meaning. Use correct terminology AND details of the example you're referring to (you can't just say 'there's lots of close-up's") You will need to watch the clip through 3 - 4 times, like you would in an exam, to get the notes you need.
Task 3:
Watch this video as it goes through each technical element and how you should be taking notes for your essay;
Task 3:
Write an essay over the next 2 lessons in response to the exam question,
'How is meaning created using the four technical elements?"
This is due end of lesson on Tuesday .