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Wednesday, 16 September 2026

T3 | Wk 9 | Thursday - Learning to answer exam questions

First 20 minutes of class - finish essay.


Remiaing time - grab some A2 paper from the printer.   

Today you're going to work in pairs to create a poster brainstorm which answers one of the following questions. Pick a question you feel least equipped to answer and work together to find an angle and write all relevant concepts, terminology, case studies, theory and contexts we have covered in each area. 

Choose different questions to the rest of the groups. You'll present your approach tomorrow in class. 

1. Discuss how convergence of media technologies has affected how audiences engage with a particular media product or platform.


2. “Technology enables participation, but not everyone has equal access.”

To what extent do you agree with this statement in the context of media production and consumption?


3. How have digital technologies affected the ways in which media institutions market and distribute their products?


4. “Streaming platforms have disrupted traditional media industries.”

Evaluate this claim with reference to specific media texts and technologies.

5. Explore how technological developments have changed the relationship between producers and audiences in one media area.


6. “The rise of user-generated content has changed the way media is consumed and valued.”
Discuss this statement with reference to media platforms and audience behavior.


7. "How far is marketing important in the media area you have studied?"

8. "How far does your own experience of media consumption reflect wider patterns of audience behaviour?"


9. "Analyse how media organisations retain existing audiences and build new ones through case study material.


Sunday, 13 September 2026

T3 | Wk 9 | Tues - Representation Recap

 Representation - Breaking down the 4 technical areas 


How to analyse film 

https://www.youtube.com/watch?v=Hrp2azKjGUI

How to analyse sound in film 

https://www.youtube.com/watch?v=uuphnHOTrc8

How to analyse Mise-en-scene

https://www.youtube.com/watch?v=8R4AzYpBNoM

How to analyse editing 

https://www.youtube.com/watch?v=0tNAkh-5ChM

Camera Shots and what they mean 

https://www.youtube.com/watch?v=7TSeyoNpyLI


T3 | Wk 8 | Monday - Where are the Audiences

  


https://www.nzonair.govt.nz/news/media-use-settles-into-a-new-routine-2026-where-are-the-audiences/


https://www.nzonair.govt.nz/news/where-are-the-audiences-2026/


NZOAAudience-Infographic-v3 (1)

T3 | Wk 9 | Tuesday - Breaking Bad - Representation Practice

  Hi guys,


This is a CRIME DRAMA, "Breaking Bad". Write an essay outlining your main points and arguments for a representation essay on this clip. 


QUESTION 

"Explain how the meaning is created using the four technical areas, in the following clip."


T3 | Wk 8 | Monday - Case Study - Netflix

 Today we are going to have a look at ways institutions are changing content to keep up to play with audience trends.


Have a look at these examples;


Introducing Short Form content...

https://www.thekeyword.co/news/netflix-short-form-video-publisher-content


https://www.businessinsider.com/netflix-short-form-video-licensing-deal-partnership-video-podcasts-youtube-2026-7


Creating original content...

https://quartr.com/insights/edge/inside-netflix-innovation-originals-and-cultural-phenomena


Wednesday, 9 September 2026

T3 | Wk 8 | Thursday - Covid / Audience presentation

 

Today the A2 Media Studies students are presenting their findings on the Covid pandemic impact on audience trends. This is helpful for your context and critical debates for audience, ownership and technology essays.



Tuesday, 8 September 2026

  Go through your blogs and make sure all Audiences and Institutions blog posts are hidden.


Create labels and sort all your remaining work into the following categories;


1. Preliminary Task 1 

2. Preliminary Task 2 

3. Foundation Portfolio 


Go through your blog in 'view' mode and check blog posts for;


- correct title labels

- correct spelling

- formatting 


Have a friend go through your blog to check that everything works and is embedded correctly and laid out in a user-friendly way.