T3 | Wk 2 | Wed - Examples for a technology essay

  Impact of technology on different phases of production 

Example 1- 'Tangerine'

the 2015 film Tangerine was famously shot entirely on three iPhone 5S devices, a groundbreaking technical feat at the time. Director Sean Bakerchose the iPhone as the most appropriate and mobile tool for his street-level story, using an anamorphic adapter from Moondog Labs to achieve a wide, cinematic look, and the Filmic Pro app for manual image control. The film's distinctive "pop verité" aesthetic also involved increasing the color saturation in post-production and minimal, creative lighting

https://theasc.com/articles/tangerine-iphone-enables-streetwise-story

2. Deadpool (2016) 

https://en.wikipedia.org/wiki/Marketing_for_Deadpool_(film)

3. Avatar, WOTW (CGI and motion capture)

https://medium.com/@katesark88/avatar-the-way-of-water-social-media-marketing-strategy-to-drive-success-at-the-box-office-and-7d36f0cccdb2

T3 | Wk 2 | Tuesday - Avatar example of technology in production

Watch this clip and make some notes about the technology used in the Avatar franchise, more importantly the recent ones. 

 https://www.youtube.com/watch?v=WrKL432F86Q

Use this case study information to write a paragraph in relation to and linked to the following questions;

1. How does ownership impact the products created in the media area you have studied?

2. How have technological developments impacted products in the media area you have studied?

T3 | Wk 2 | Monday - Technology and AI - ethical

  Have a read of this article.

Make some notes of the benefits of AI in the film industry as well as some of the challenges that will now arise.

https://raindance.org/the-impact-of-ai-on-the-film-industry-a-producers-view/

https://www.theguardian.com/film/article/2024/jul/27/artificial-intelligence-movies

T1 | Wk 1 | Friday - Technology's impact on filmmaking (AI)

Watch this clip and make notes in class as to how AI is impacting the filmmaking industry and what ethical concerns or just concerns in general, we should have about the future of this industry with continued AI development 

 https://www.youtube.com/watch?v=fBr4xloJky4

ACTIVITY 

Write a 1 page response to this question 

"AI presents some benefits for the film industry but the challenges seemingly outweigh the benefits." Discuss this statement and whether you agree or disagree using examples from the video. 

T3 | Wk Essay Question (technology) - Due Friday 7th August

    

"What Impact has digital technology had on the media area you have studied?"

T3| Wk 1 | Wed - technology impact on how films are made

   

Digital technology changes in how filmmakers are using web 2.0 

https://raindance.org/exploring-digital-media-through-filmmaking-trends-in-2022/

https://www.sae.edu/gbr/insights/how-technology-is-revolutionising-film-production/

Another article with some great points in how technology is changing the way films are made;

https://blog.audiosocket.com/filmmaking/future-of-film/

T3 | Wk 1 | Monday / Tuesday - Technology Doco - Side by Side

Hi class,

Here is your next set of tasks:

1. Documentary 

Watch the documentary below by Keanuu Reeves (2012). He explores technological developments in the film world. Make lots of notes, answering the questions below. You will need to be able to write an entire essay on this, at exam time and for homework, soon.

2.   Case Study work

- add information to your existing case study documents in relation to technological advancements and also into your homework essay

- Think about the following questions;

-  did they include special effects / after effectcs? If so, what? (were they building  models like for original Star Wars or using CGI? 

What was their budget and in what ways did technology contribute to the budget? (compare big budget Hollywood blockbuster with the Indi film. 

What was each budget and how did technology help them in diffrerent ways?

 Did the lower-budget Indi film shoot on a digital camera?

 Did the blockbuster shoot on film? 

 

Use the following questions to gather the necessary information;

Questions should be filled out below: 

1) Note down specific changes in technology below and films that have utilized this change in technology...

 2) What has been the exclusive production, distribution and exhibition format for over 100 years?

 3) What is going to replace 35mm film?

 4) Note down key quotes from directors regarding digital and film production and exhibition:

 5) How is digital processed?

 6) How does the documentary discuss the production and post production process? 

7) How is digital helping or hindering film production, post production and exhibition?

 8) Note down key quotes from editors regarding digital post production: 

9) What is the impact of digital technology and what does the future hold?