Representation - Breaking down the 4 technical areas
How to analyse film
https://www.youtube.com/watch?v=Hrp2azKjGUI
How to analyse sound in film
https://www.youtube.com/watch?v=uuphnHOTrc8
How to analyse Mise-en-scene
https://www.youtube.com/watch?v=8R4AzYpBNoM
How to analyse editing
https://www.youtube.com/watch?v=0tNAkh-5ChM
Camera Shots and what they mean
https://www.youtube.com/watch?v=7TSeyoNpyLI
Hi guys,
This is a CRIME DRAMA, "Breaking Bad". Write an essay outlining your main points and arguments for a representation essay on this clip.
QUESTION
"Explain how the meaning is created using the four technical areas, in the following clip."
Today we are going to have a look at ways institutions are changing content to keep up to play with audience trends.
Have a look at these examples;
Introducing Short Form content...
https://www.thekeyword.co/news/netflix-short-form-video-publisher-content
Creating original content...
https://quartr.com/insights/edge/inside-netflix-innovation-originals-and-cultural-phenomena
Today the A2 Media Studies students are presenting their findings on the Covid pandemic impact on audience trends. This is helpful for your context and critical debates for audience, ownership and technology essays.
Go through your blogs and make sure all Audiences and Institutions blog posts are hidden.
Create labels and sort all your remaining work into the following categories;
1. Preliminary Task 1
2. Preliminary Task 2
3. Foundation Portfolio
Go through your blog in 'view' mode and check blog posts for;
- correct title labels
- correct spelling
- formatting
Have a friend go through your blog to check that everything works and is embedded correctly and laid out in a user-friendly way.
Today we are going to look at Blumler and Katz's uses and gratification theory.
Here are the 2 videos to watch in class, for your reference. This theory should be referenced and explained in your essay.
ACTIVITY:
Write a paragraph for an audiences essay that includes;
- Stuart Hall's Reception Theory
- Shirky's End of Audience Theory
- David Gauntlett's Identity Theory
and
- Blumler and Katz' Uses and Gratification Theory
The question to answer would be;
"Media audiences are increasingly active in how they consume and engage with media products." Discuss this statement.
