AS Media Studies 9607: July 2021

Thursday 8 July 2021

Friday Classwork - Piracy video

Study Break Homework

Hi class

TASK A: NZ Film Market Research

- Read this article and write down what the NZFC does:

https://mch.govt.nz/funding-nz-culture/agencies-we-fund/art-music-film/new-zealand-film-commission

- Read this article (mainly the 1st 2 paragraphs) and make some points about NZ's film industry and where it's come from

https://en.wikipedia.org/wiki/Cinema_of_New_Zealand

- Read this page of NZFC's website and make a few points about the way they distribute films

https://www.nzfilm.co.nz/about/what-we-do/distribution-and-marketing

Read these articles and make some notes relating to the film industry in NZ

Link to article on recent funding for NZ films

NZ Film industry facts

TASK B: Ownership Essay

Using the 'formula' for essay-writing that we have practised, you are going to write an essay on Media Ownership. Answer the following question;

"Discuss the impact of funding on media products"

- Your essay should be 3 full pages in hand-written length, ready to hand in on the first day back at school. You should be able to do this in an hour and narrow that down to 45 minutes for an exam as you get quicker.

- You should also hand in an essay plan that includes a brainstorm of topics / case studies that you plan to include in your essay.

- Remember to add in comparisons of FILM CASE STUDIES, Disney as your institution as well as the NZ market vs. Hollywood.

Tuesday 6 July 2021

Thursday Classwork: Synergy and Cross-Media Convergence in your case studies

Hi guys!

Today I want you to do some research into MARKETING strategies for your case study films.

I want you to add examples of SYNERGY and CROSS-MEDIA CONVERGENCE for how your films were marketed to their audience.

Did they use any marketing campaigns? Were they global? Were they successful? Did they use vertical integration in any cases?

Write a few bullet points for each case study movie.

ALSO, we are adding Disney to our case study list as an institution we study. I want you to write down a few key examples from our online class as well as add a few of your own to the list on how they successfully use synergy and cross-media convergence in marketing.