Today we are going to go through a few early preliminary tasks as well as all of your Foundation Portfolio final edits to celebrate progress throughout the year.
As well as that, there is a questionnaire that will provide you with a forum to suggest changes to the course.
Hi guys,
This is a CRIME DRAMA, "Breaking Bad". Write an introduction outlining your main points and arguments for a representation essay on this clip.
QUESTION
"Explain how the meaning is created using the four technical areas, in the following clip."
"What Impact has digital technology had on the media area you have studied?"
https://guilsboroughschoolmedia.wordpress.com/2019/06/27/jenkins-fandom-theory/
Have a look at this link then write down some ways in which this is relevant to your Hollywood Blockbuster
Looking at NZ within the world context;
Make a slide show and upload it to your blog that encapsulates the major developments in the history of film in NZ.
Use the clip below for a perspective of an actual NZ filmmaker.
https://www.goldenglobes.com/articles/brief-history-new-zealand-cinema
https://taodigitalmarketing.com/why-the-avengers-end-game-marketing-is-genius/
https://www.campaignlive.co.uk/article/avengers-endgame-watershed-moment-cinema/1583251
CROSS MEDIA CONVERGENCE AND SYNERGY TERMINOLOGY
Activity#1
Research the definition of the following terminology and get examples from the case study above (Avengers Endgame) for each one;
- 360' Marketing / immersive marketing
- viral marketing
- hype/ buzz
- global marketing
Also look up the following;
- Box office for this film, how it was released and how well it did.
Activity #2
Write a paragraph in response to the question below, using all the terminology and case study research above...
"How far does cross-media convergence and synergy affect the success of a film?"
Write down some examples to do with Disney in both horiztontal and vertical integration.
Activity
Use all your ownership terminology to write an introduction to this question, including definition and examples of horizontal and vertical integration;
"To what extent does media ownership impact the success of a film?"
Have a watch of this and recap on who owns the media as well as Disney's place on the media ownership landscape.
Watch until 9.30mins
What we know about David Gauntless so far;
“Identity is complicated; everyone's got one.” Gauntlett believes that while everyone is an individual, people tend to exist within larger groups who are similar to them. He thinks the media do not create identities, but just reflect them instead
Let's look at this article and clip from David Gauntlett himself
Consider the question
Why is it hard for us to ask the question 'how does this media text construct identity'?
What are some key notions of identity that we should take into consideration?
Use one of the clips from this week's homework assignment and write a paragraph that uses both Stuart Hall, Blumler and Katz (Uses _+ Gratifications theory) and Gauntlett's theory correctly.
In groups, do some research and come up with answers to the following research questions;
1. Who is currently striking in Hollywood right now?
2. What are the core issues that they want resolved?
3. How would this tie into an ownership essay? Think about this example of current events in relation to how Hollywood is structured and how technology is contributing to changing economic models. Write a couple of sentences that explain this example in relation to both a technology question and an ownership question.
Hi guys,
Take a look at this video clip outlining some of the facts around media ownership.
Write some detailed notes on WHO OWNS THE MEDIA (write down stats, facts and figures to use in your essay).
Write some good points on why the media being controlled by so few companies, is a bad thing.
