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Sunday 10 September 2023

Week 8 | Monday - David Gauntlett - Identity theory




What we know about David Gauntless so far;

“Identity is complicated; everyone's got one.” Gauntlett believes that while everyone is an individual, people tend to exist within larger groups who are similar to them. He thinks the media do not create identities, but just reflect them instead 


Let's look at this article and clip from David Gauntlett himself 


https://davidgauntlett.com/digital-media/new-video-on-identity-for-uk-a-and-as-level-students/?fbclid=IwAR3ej7DimvZ2DDzuxJ0i9I-lx9R0iQJVtDpka8A0xcL-0PUsAU4X2VhNFtQ


Consider the question 

Why is it hard for us to ask the question 'how does this media text construct identity'? 


What are some key notions of identity that we should take into consideration? 


Use one of the clips from this week's homework assignment and write a paragraph that uses both Stuart Hall, Blumler and Katz (Uses _+ Gratifications theory) and Gauntlett's theory correctly. 

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