Week 1 Homework - Case Study Research

Hi guys

This week's focus are your case studies. You need to bring in 4 A4 pieces of refill with research for your chosen case studies.

x1 Hollywood Blockbuster

x1 NZ Film

x1 Arthouse/ Indi film

x1 film that didn't do as well as expected (The Interview)

Here's the information you need to collate:

1. Title of your chosen films

2. Who produced & directed them

3. A-list / drawcard cast or not

Exhibition-

·      Consider type of release, release date and season

·      Was it independent or mainstream?  Who was the target audience?

·      If applicable - how long did the film remain on cinema release?

Consumption-

·      How was the film consumed in NZ?

·      Find out opening weekend box office in NZ – check IMDB and Box Office Mojo.

·      Check sales rank – Google!

·      Research and quote film reviews – what aspects of the film’s production are liked / disliked?

·      Is the film likely to have a sequel?  If so, is it following the mega-franchise model or not?

·      If not, will it potentially be the platform for another in the same genre?

Exchange-

·      Social networking messages / posts

·      Reviews (ie. Amazon)

·      YouTube videos

·      YouTube parodies / spoofs

·      Fan-sites (quantity, quality, extended marketing application ie. Fanmade products)

How to answer AS Media Question on Representation

Study Break

Study Break Tasks

Representation Essay 

• Using the blog post from earlier this week, construct a Representation Essay, showing your planning, as practised, on a separate piece of paper.
• Remember to cover ALL 4 technical areas and to use specific examples to back up your 3 main points/ arguments.

Group blog -

• Should have ALL entries for Preliminary Tasks 1 and 2, including planning (but not CCR's; these ONLY show up on your personal blogs).
• Each person's edit should be included at the top of page for that task.
• This blog should be presented neatly.
• Remember, titles for entries should include names of people who worked on them (i.e., if you wrote the script, the title should be 'Script - Your Name, Co-Writer's Name, Etc'
• Entries should have an appropriate label.  (Research, Preliminary Task, etc)
• There should be a label menu in the sidebar, to make the information on these tasks easily accessible.
• Planning for Foundation Portfolio should also be neatly presented.

The Survey-
   Conduct a survey, with the goal of ascertaining film consumption patterns

• Survey should involve at least 30 randomly selected people 
• Make it easy on yourself!  Construct a chart that allows you to poll a small group simultaneously rather than one individual at a time!
• Taking the survey should take between 2-5mins at most.  Let people know that.

Data for each person polled should include, but are not solely restricted to:

• Age
• Preferred genre
• Estimated number of movies watched per year
• Estimated number of times they watch those films at a cinema
• Names of top three most frequented cinema establishments
• Most recent movie seen

If film-watching normally takes place at home, do they generally:

• Watch film from start to finish, no breaks
• Watch film with short breaks (get water, answer door, etc)
• Watch film with longer breaks (please specify break length and reason)

It could also be a good idea to find out about people's use of LightBox / Netflix / DVD / other forms of home-viewing, including illegal download.

Make sure you collate your findings in some sort of graph / presentation all together so that we can compare it and analyse when Term 3 starts again.

Have a great study break! Please get some rest but make sure you set aside some good study time. 

All homework will be due Tuesday in class, in the first week of Term 3.

Sing out if you need any help!

T-Bianca