I thought it would be a good idea to give a bullet list of strong case study examples we've looked at today. If you haven't seen them yet or want to reference facts and statistics pointed out in class, then definitely have a look at the following links on the right under Case Studies:
- NZFC - Cinema & Media Trends 2015 (plus look up the 2016 PDF on NZFC's website!)
- The Dark Knight - viral marketing
- What We Do In The Shadows - Jemaine's timeline blog
- Disney - Ownership structures
All of these should be used to consider:
- What is the ultimate purpose of marketing, and what makes for a 'successful' campaign?
- To what extent to audiences have power in film production, distribution and exhibition?
- To what extent do media institutions have power over what audiences 'must' watch?
Hope that helps.
- T. Marcus
