This week's focus are your case studies. You need to bring in 4 A4 pieces of refill with research for your chosen case studies.
x1 Hollywood Blockbuster
x1 NZ Film
x1 Arthouse/ Indi film
x1 film that didn't do as well as expected (The Interview)
Here's the information you need to collate:
1. Title of your chosen films
2. Who produced & directed them
3. A-list / drawcard cast or not
Exhibition-
· Consider type of release, release
date and season
· Was it independent or
mainstream? Who was the target audience?
· If applicable - how long did the
film remain on cinema release?
Consumption-
· How was the film consumed in NZ?
· Find out opening weekend box office
in NZ – check IMDB and Box Office Mojo.
· Check sales rank – Google!
· Research and quote film reviews –
what aspects of the film’s production are liked / disliked?
· Is the film likely to have a
sequel? If so, is it following the
mega-franchise model or not?
· If not, will it potentially be the
platform for another in the same genre?
Exchange-
· Social networking messages / posts
· Reviews (ie. Amazon)
· YouTube videos
· YouTube parodies / spoofs
· Fan-sites (quantity, quality, extended
marketing application ie. Fanmade products)
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