A & I Essay - Week 2

Hi team

Here's your essay question for the week!

Remember, you will be awarded marks for examples! Your argument needs to be backed up with

- statistics
- facts and figures
- quotes
- examples from research
- case study material
- your own personal findings

ALSO...

You need to include somehow, the following words and definitions;

1. Synergy
2. Convergence
3. Conglomerate
4. subsidiary
5. Vertical Integration
6. Marketing strategy


Here's your question to tackle for this week. Your response should be in essay format, contain at least 1 quote and be at 2- 3 full A4 pages long.

QUESTION

“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?