NZFC Research

Today we are looking at the NZFC.




Firstly, look up - who are the NZFC and what is their aim?

Secondly, look at the following link and answer these questions (page numbers for relevant information follow the question).

ENGAGING A GENERATION
NZFC Youth Audiences Research

QUESTIONS

1. What is one of the challenges the exhibition industry around the world is facing and what has NZFC sought to do about it? (p2)

2. Who are the i-gens and what characteristics typically sum up who they are and how they do life? (p3).

3. How do i-gens view social issues, what kind of social issues are important to them and what role does the media play in this? (p5)

4. What has the NZFC discovered is a crucial understanding in how to market to i-gens and what are the preferences for i-gens in marketing to them? (p7)

5. What are the 6 core motivations and reasons why i-gens would go to a cinema?  (p8)

6. What are some of the i-gens pros and cons for attending a cinema VS. watching at home that ould be important in learning consumption & marketing trends in this generation? (p9, 10 & 11))

7. What are some of the ways i-gens consumption will put pressure on exhibition establishments to be changing to suit their needs in an ever-evolving high tech, high convenience world?  (p12 - 19)

8. Have a look at the following link of the NZFC Audience insights ...

NZFC Youth Trends

 - What are the top 3 ways in which the latest generations are consuming media?
- What are the two least popular trends?
- How does this research line up with your own research on peer consumption?