T2 | Wk 9 | Uses + Gratification Theory

Today we are going to look at Blumler and Katz's uses and gratification theory. 

Here are the 2 videos to watch in class, for your reference. This theory should be referenced and explained in your essay.

ACTIVITY:

Write a paragraph for an audiences essay that includes;

- Stuart Hall's Reception Theory 

- Shirky's End of Audience Theory 

- David Gauntlett's Identity Theory 

and

- Blumler and Katz' Uses and Gratification Theory 

The question to answer would be;

"Media audiences are increasingly active in how they consume and engage with media products." Discuss this statement.