Hi all,
Having spoken to Arthur, that Friday slot is no longer an option. So Wednesday or Thursday are the possibilities. Let me know by tomorrow what you'd like, and we'll go from there.
Study well!
- T. Marcus
Wednesday 28 October 2015
Wednesday 21 October 2015
Essay practice...
Thank you to everyone who came today - I hope you got a lot out of it!
Below are some possible time-slots for our next meeting. Please let me know which you are available for, and we'll decide on a time that best suits everyone:
As you practice Representation and I&A essay responses, feel free to bring them in to me for marking. I will endeavour to meet a next-day turnaround time so that you can adjust your approach and try again asap. (Obviously if you bring in more than one essay I'll only be able to do the one in a day, but I'll do my best!)
You can also book a time with me for focused catchup on particular subjects or personal concerns.
Study well, praying for you!
- T. Marcus
Below are some possible time-slots for our next meeting. Please let me know which you are available for, and we'll decide on a time that best suits everyone:
- Wednesday 4th Nov 11:30am
- Thursday 5th Nov 12:30pm
- Friday 6th Nov 11:30am
- (If you have an exam on one of these days, please consider yourself 'unavailable', even if you will not be physically sitting the exam at the time mentioned in the list above.)
As you practice Representation and I&A essay responses, feel free to bring them in to me for marking. I will endeavour to meet a next-day turnaround time so that you can adjust your approach and try again asap. (Obviously if you bring in more than one essay I'll only be able to do the one in a day, but I'll do my best!)
You can also book a time with me for focused catchup on particular subjects or personal concerns.
Study well, praying for you!
- T. Marcus
Institutions & Audiences - exemplar script (OCR)
Hi everyone,
First, here's a Representation clip for you. Not one of mine, but I've watched the series and quite enjoyed it.
I've been doing some digging and found some exemplars that I thought might be useful. For Institutions & Audiences, the question was-
Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.
(In our case, film.)
Below is the response, which achieved an A*. This is to be used for study purposes, considering how we can use our own case study material in a similar fashion to produce a focused answer to the same question.
Student response:
Examiner response:
Hope this was useful! Keep researching your case study areas. Quiz yourselves on the facts. Keep the knowledge current!
- T. Marcus
First, here's a Representation clip for you. Not one of mine, but I've watched the series and quite enjoyed it.
I've been doing some digging and found some exemplars that I thought might be useful. For Institutions & Audiences, the question was-
Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.
(In our case, film.)
Below is the response, which achieved an A*. This is to be used for study purposes, considering how we can use our own case study material in a similar fashion to produce a focused answer to the same question.
Student response:
The media area I will be referencing is ‘The Avengers’ film franchise, released 26 April 2012 in the UK.
Digital technologies has an important role in the marketing and consumption of film media products, as it widens the availability of film media project products and effectively creates awareness of the Product. By using digital technologies in marketing, it increases the number of people who see the product, as ‘The Avengers’ greatly used it to create anticipation for the product. There were a total of 14 trailers, both teaser and full-length trailers which were all available for download on iTunes, and by creating so many, which all advertised different characters or parts of the narrative, it meant the audience would want to consume their major product. For example, one teaser trailer focused on a few characters including Ironman, the Hulk and Captain America, where as the full-length trailers introduced us to all of the key protagonists, so the role is contributed to, as different members of the audience would find a different characters appealing. In addition to this, digital technologies play an important role as part of marketing due to a a lot of ‘The Avengers’ marketing strategy being online. There was a 30 minute live global Twitter chat to market the film with the director and Samuel L.Jackson and Chris Evans present, allowing fans to ask questions and find out information about the film, and by using this digital technology for marketing, it suggests that more people would become attracted to the product and would become interested, so would want to consume the product. This is evidence of digital technology having a big role in this media area.
Furthermore, digital technologies were also used for viral marketing, as images of Robert Downey Jr in an Acufa, which is a car that fans would instantly recognise and associate with ‘The Avengers’ was leaked online, which meant fans could spread the pictures and publicity for the film was being created due to this association of a well-known actor and a vehicle from the films, so this is part of synergy, and digital technologies effectively helped to market the product, so it is very important for technologies to be involved in marketing.
Digital technologies are important in the consumption of the product as well, as many members of audiences would use it in order to view the product. As part of the exhibition of ‘The Avengers’, it was released in September 2012 on DVD, Blu-ray, 3-D Blu-ray and was available for digital download. This meant that that the audience members, mainly male and female aged under 25 in these two quadrants of the four, would be able to view the film in a way that appealed to them, as they could download it from iTunes, and provide digital technologies they couldn’t do so to consume the film, so the role is very important. In addition to this, Digital technology allows for apps for phones and tablets to be created and downloaded, as part of marketing the media product. This is extremely beneficial for both institutions and audiences, and there were apps created for ‘The Avengers’ that could not have been made without digital technologies. The app included a ‘Superhero Augmented Reality App’, in which users could play as their favourite superhero from the film, and there was another called ‘Avengers Alliance’, which was available to download from the App Store on iTunes. This allowed the audience to consume the product in a different way and interact ‘The Avengers’ franchise, and as technology has developed, it meant a greater audience was being targeted and the role of digital technologies in marketing and consumption is extremely vital in generating awareness and create an appeal.
On the other hand, it could be argued that the role of digital technologies is not extremely significant. Merchandise is a form of marketing that does not solely rely on digital technologies, and there was a lot of merchandise for ‘The Avengers’, and as the media product was the highest grossing film of 2012, it indicates that marketing and consumption can be successful with digital technologies having a more minor role. For ‘The Avengers’, individual character perfumes were created, which all differed in fragrance, and character merchandise was released in ‘waves’. For example, Iron Man and Captain America merchandise was released in the first wave, followed by Thor and Hulk merchandise in the second wave, and Black Widow and Hawkeye merchandise in the third. This merchandising did not involve digital technologies, yet it was still extremely successful, so it suggests that audiences will consume the media product differently by purchasing dolls and bags with their favourite character on, and do not have to be influenced by trailers and available apps. However, it could be argued that audiences would only consume the media product and the profits with it due to viewing a film trailer or participating in a global social networking event, as this is where the information they know about the film had come from.
To conclude, I think that digital technologies have a big role in marketing and consumption of films because it
ultimately creates awareness and hype for the product, and the success from merchandising and other marketing
techniques would greatly be down to the successful use of digital technologies. Some people may argue that
technology is not essential but in order to appeal to the audience and publicise the film, the technology is necessary,
and ‘The Avengers’ supports this as the various digital technologies used created excitement and anticipation for the
film, effectively leading to the success of the product.
Digital technologies has an important role in the marketing and consumption of film media products, as it widens the availability of film media project products and effectively creates awareness of the Product. By using digital technologies in marketing, it increases the number of people who see the product, as ‘The Avengers’ greatly used it to create anticipation for the product. There were a total of 14 trailers, both teaser and full-length trailers which were all available for download on iTunes, and by creating so many, which all advertised different characters or parts of the narrative, it meant the audience would want to consume their major product. For example, one teaser trailer focused on a few characters including Ironman, the Hulk and Captain America, where as the full-length trailers introduced us to all of the key protagonists, so the role is contributed to, as different members of the audience would find a different characters appealing. In addition to this, digital technologies play an important role as part of marketing due to a a lot of ‘The Avengers’ marketing strategy being online. There was a 30 minute live global Twitter chat to market the film with the director and Samuel L.Jackson and Chris Evans present, allowing fans to ask questions and find out information about the film, and by using this digital technology for marketing, it suggests that more people would become attracted to the product and would become interested, so would want to consume the product. This is evidence of digital technology having a big role in this media area.
Furthermore, digital technologies were also used for viral marketing, as images of Robert Downey Jr in an Acufa, which is a car that fans would instantly recognise and associate with ‘The Avengers’ was leaked online, which meant fans could spread the pictures and publicity for the film was being created due to this association of a well-known actor and a vehicle from the films, so this is part of synergy, and digital technologies effectively helped to market the product, so it is very important for technologies to be involved in marketing.
Digital technologies are important in the consumption of the product as well, as many members of audiences would use it in order to view the product. As part of the exhibition of ‘The Avengers’, it was released in September 2012 on DVD, Blu-ray, 3-D Blu-ray and was available for digital download. This meant that that the audience members, mainly male and female aged under 25 in these two quadrants of the four, would be able to view the film in a way that appealed to them, as they could download it from iTunes, and provide digital technologies they couldn’t do so to consume the film, so the role is very important. In addition to this, Digital technology allows for apps for phones and tablets to be created and downloaded, as part of marketing the media product. This is extremely beneficial for both institutions and audiences, and there were apps created for ‘The Avengers’ that could not have been made without digital technologies. The app included a ‘Superhero Augmented Reality App’, in which users could play as their favourite superhero from the film, and there was another called ‘Avengers Alliance’, which was available to download from the App Store on iTunes. This allowed the audience to consume the product in a different way and interact ‘The Avengers’ franchise, and as technology has developed, it meant a greater audience was being targeted and the role of digital technologies in marketing and consumption is extremely vital in generating awareness and create an appeal.
On the other hand, it could be argued that the role of digital technologies is not extremely significant. Merchandise is a form of marketing that does not solely rely on digital technologies, and there was a lot of merchandise for ‘The Avengers’, and as the media product was the highest grossing film of 2012, it indicates that marketing and consumption can be successful with digital technologies having a more minor role. For ‘The Avengers’, individual character perfumes were created, which all differed in fragrance, and character merchandise was released in ‘waves’. For example, Iron Man and Captain America merchandise was released in the first wave, followed by Thor and Hulk merchandise in the second wave, and Black Widow and Hawkeye merchandise in the third. This merchandising did not involve digital technologies, yet it was still extremely successful, so it suggests that audiences will consume the media product differently by purchasing dolls and bags with their favourite character on, and do not have to be influenced by trailers and available apps. However, it could be argued that audiences would only consume the media product and the profits with it due to viewing a film trailer or participating in a global social networking event, as this is where the information they know about the film had come from.
Examiner response:
The assessor needs to ensure that the candidate is actually answering the question set and not providing a general knowledge or ‘all
I know on the media area I have studied’ answer. The candidate should focus on a chosen media area and substantiate any response
with reference to exemplified products and services. This candidate’s response is on the film industry. This is an example of a high
level 4 response.
Marks awarded and rationale: 50/50
Breakdown: EAA 20, EG 20, T 10
Full marks have been awarded for this candidate’s response. There is an excellent case study on film which fully addresses the question. The examples focus on The Avengers – with a range of examples utilised. It is a clear and coherent argument which is meticulous in its use of detail and exemplification of ideas. This is linked to the marketing of the concept and the permutations available in the global/national consumption of these films. The candidate has successfully discussed both marketing and consumption with accurate knowledge of the film text and institutional context. Excellent use of terminology.
Marks awarded and rationale: 50/50
Breakdown: EAA 20, EG 20, T 10
Full marks have been awarded for this candidate’s response. There is an excellent case study on film which fully addresses the question. The examples focus on The Avengers – with a range of examples utilised. It is a clear and coherent argument which is meticulous in its use of detail and exemplification of ideas. This is linked to the marketing of the concept and the permutations available in the global/national consumption of these films. The candidate has successfully discussed both marketing and consumption with accurate knowledge of the film text and institutional context. Excellent use of terminology.
Hope this was useful! Keep researching your case study areas. Quiz yourselves on the facts. Keep the knowledge current!
- T. Marcus
Practice questions
Hi all-
We've had this question, or one very like it, before! This time, make sure to highlight the different effects of synergy and cross-media convergence; not as definition, but as application to a case study.
Assess the value of both synergy and cross-media convergence as they relate to media ownership.
- T. Marcus
We've had this question, or one very like it, before! This time, make sure to highlight the different effects of synergy and cross-media convergence; not as definition, but as application to a case study.
Assess the value of both synergy and cross-media convergence as they relate to media ownership.
- T. Marcus
Monday 19 October 2015
Revision / further support
Hi everyone,
Remember this Thursday we'd planned to meet at 11:30am in the Media Studies room. I will be giving out some practice questions for Institutions & Audiences, revising a few key topics and doing a Q&A time for any areas that people might be finding personally challenging.
Keep checking the resource links in the tabs on the right side of this page, as I continually post additional information to support your case study notes.
In the next few days I will also put up a few clips for Representation practice. Trust your studies are going well. Praying for you all.
- T. Marcus
Remember this Thursday we'd planned to meet at 11:30am in the Media Studies room. I will be giving out some practice questions for Institutions & Audiences, revising a few key topics and doing a Q&A time for any areas that people might be finding personally challenging.
Keep checking the resource links in the tabs on the right side of this page, as I continually post additional information to support your case study notes.
In the next few days I will also put up a few clips for Representation practice. Trust your studies are going well. Praying for you all.
- T. Marcus
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