Illegal Downloading

Here are some good links for research into illegal downloading

Illegal downloading in NZ

 kiwi's illegally downloading

Thinking about Audience

Let's have a think about audience...

• Read through these articles .

Generational Marketing

Audience Demographics Article

• Consider and make notes on the following and include relevant notes in your CCR / notes on your blog as well as exam prep for any essay on audience and media consumption trends:

1. What are the different audiences that media (films) are marketed to? (names and years of when they're born)

2. What are some noticeable trends for each age group

3. How might marketing strategies change for a film in distribution phase, to reach different audiences?

4. What were the target audiences for your case studies and how did they reach them?

Institutions and Audiences Essay Question for Homework

This week I'd like you to focus on the following question;

Refer to the area of FILM media;

How far does digital distribution affect the consumption of media texts in the film industry?

Things to consider
- what are the changes to distribution in the past 10 years?
- what are the pro's and what are the cons of digital distribution?
- Netflix and the rise of online streaming
- Personal studies on audience
- your own experience of  media consumption
- Audience trends, stats and figures that show how people are consuming digital media
 e.g. - how many people own devices that allow digital formatted media consumption
        - how many illegal downloads occur in your case studies?
        - how was the audience able to view your case study movies? (at the movies? online?)

- how do target audiences influence or be influenced by digital distribution? *(are all generations tech savvy?)

Use the following links to help you research:

Social Media and distribution
https://www.raindance.org/how-social-media-changes-film-distribution/

Film distribution process
https://www.quora.com/What-is-the-film-distribution-process.

Changes to film industry in next 5 years
https://www.screendaily.com/news/report-predicts-key-film-industry-changes-over-next-5-years/5126304.article

Distribution needing to keep up with digital rivals
https://www.thedrum.com/opinion/2017/09/12/why-movie-marketing-and-distribution-need-change-keep-up-with-digital-rivals

NZ Film Stats, facts and figures
https://www.nzfilm.co.nz/sites/default/files/nielsen-media-trends-report-2016.pdf


Changes in distribution model article
http://www.vulture.com/2014/12/6-ways-the-movie-distribution-model-is-changing.html



Impact of digital distribution - GOOD QUOTES
http://www.keanet.eu/docs/impactondigitaldistribution.pdf