Representation Practise - Hotel Babylon

 Hi guys,

You are going to watch this clip and do a practise exam question on it;

Question; 

Explain how meaning is created using the four technical elements in the following clip;

Remember to practise for exams by watching this through 4 times and give yourself 2 minutes in-between viewings for note-taking and then 45 minutes to write your essay. Also, note that the exam clip will be about 3 -4 minutes so not quite as long as this one. 

Some new Key Words for your glossary;

STEREOTYPE

 a widely held but fixed and oversimplified image or idea of a particular type of person or thing.

ARCHETYPE: 

a very typical example of a certain person or thing.

"he was the archetype of the old-style football club chairman"

JUXTAPOSITION

the fact of two things being seen or placed close together with contrasting effect.

"the juxtaposition of these two images"

COUNTERTYPE  

a corresponding or opposite type. 

an opposite type.

DICHOTOMY  

a division or contrast between two things that are or are represented as being opposed or entirely different.

Motif & Symbols

 

Friday 27th Aug - LOTR Case Study (technology)

 Hi guys,

Let's take a good look at an example of technology being used in film.

Here's some facts around the movies 

LINK for Wikipedia 

Watch this Lord of Rings Video and make some notes about the technology used in the LOTR movies. 

RESEARCH Questions:

1. Who is making the new LOTR TV series? 

2. Where was this being filmed? 

3. Where have they just moved production to?

4. What technology is being used in this TV series as a result of not filming 'on location' like the movies were? 

Lockdown Week 2 / Thursday- SLIDESHARE ASSIGNMENT

 Read through the following infographic;

INFOGRAPHIC LINK 

 - make a slide-share with key information in the following categories 

1. Pre-Production

2. Production

3. post production

4. Marketing and distribution

5. Exhibition 

6. Consumption and exchange 

- Add information and graphics to your Slide-Share from the 'Side by Side' doco that you've watched. 

- Include examples (with details) of your own case studies for how technology was used in the creation and distribution of your film. 

Lockdown - week 2 Tuesday

 Hi guys,

Today you're going to start a new page of notes called - Technology

Watch this over the next couple of days and make extensive notes for an essay question that you could get in regards to technology (lots of details);

 

Lockdown Thursday Representation

 Hi class,

Watch this clip from the teen drama, 'Riverdale'. 

- Create a page with notes for what you'd write in an essay, commenting on how the 4 technical areas are used to create meaning

- Write down what you think the 'big ideas' are in terms of who is being represented & how

- think about the idea of 'stereotypes' and how those traditional stereotypes are either challenged or conformed to.

We will discuss this in class tomorrow, online :) Make sure you have some good thoughts for each technical area!

T-Bianca 

Lockdown classwork - Synergy & Cross Media Convergence essay

Hi guys!

Unfortunate that we can't be at school this week but hey, now you have some extra 'forced' time at home and what better to do than get practising for your exams!

Task: Essay Question - Due Thursday 10am.

Once you have completed all the research on the blog from this week, you will set a timer for 45 minutes (in prep for exam time limits) and answer the following question (using all your info from your research).

"Synergy and Cross-Media-Convergence are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your chosen media area?

*** remember***

- use film case studies - lots of them!

- give lots of details (if you mention a film, include director, year it was released, budget, how much it made at Box Office etc

- use institutional case studies (Disney & NZFC)

- contrast and compare 

- use terminology 

Cross-Media-Convergence - taking a closer look

 Take a look at this slightly tedious but very informative video and make some notes on the difference between Cross-Media-Convergene and Synergy.

SLIDESHOW Video link

Synergy - getting a clearer picture of what it is

Hi class,

In preparation for Wednesday's essay, I want you to watch this video and make some detailed notes (in your own words), explaining what synergy is. 

You should also have some examples (like the Black panther examples) of how your case studies used examples of Synergy.  

Synergy in Disney - Case Study research

Hi class,

Read this article on Disney

Article #2 

Make some detailed notes about examples of Synergy in Disney's company.

Refresh your knowledge of Disney by making some more notes on this Disney YouTube clip;

T-Bianca 

Classwork - Friday: Marketing and Promotion

Hi class,

 

Read this link

Make some notes to add into your essay on how companies do cross-media-convergence / synergy as well as looking into what techniques your case studies used. 

T-Bianca 

Classwork Monday - Tues

 Task 1: Blogs - label ALL blog posts

- Advanced Portfolio Major Task

- Advanced Portfolio Minor Task 

- Research 

Task 2: CCR - add in narrative theory & Star Image theory if you haven't already;

Narrative Theory 

 

Narrative theory is based on the concept that people are essentially storytellers. Storytelling is one of the oldest and most universal forms of communication and so individuals approach their social world in a narrative mode and make decisions and act within this narrative framework (Fisher 1984).

Task 3: re-do Media Regulation essay 

- take into consideration essay notes I wrote on your essays

- use essay guide handout

- check-out 'post-truth' as a concept and include that in your intro

- Include major events in "History of Censorship in NZ" into your essay 

Re-write this essay, for some of you it will mean tweaks, for some it will mean completely re-doing it. Think about short, sweet, to-the-point paragraphs, FULL of stats, case-studies and examples. 

Remember this one is shorter than your media ecology one. You have 30 mins to write this essay although you want this to be extensive so you can use it to study from. 

Representation Practise "Homeland" - Classwork

Watch this clip through and write down who/ what groups out of the 4 core areas of society are being represented and in what way. 

We will go through this in detail, in class. 

MONDAY 

- write a fresh list for your reference of the 7 core areas of society that are represented in media

- watch this clip through again

- write down who you think out of those 7 core areas are being represented

- write down a list of how you would describe those represented groups by how this clip portrays them

- write an opening paragraph to an essay that starts with;

In this ______ TV drama, 'Homeland', we see the representation of _________ and _________. _______ are represented as being A, B & C. _______ are represented as being X, Y & Z. 

- then go on to collate examples of technical elements you would use to back up this argument, filling in the 4 quadrants of notes in each area. 

End of Audience Theory - Shirky

 Shirky – end of audience theory.

What is it?

Audience behaviour has changed due to the internet and the ability for audiences to create their own content at home thanks to the lower cost of technology. This new audience doesn’t just consume media, but also produces it – creating the term ‘prosumer’.

Amateur content made this way has different values to professional media producers, in that it promotes a connection between other amateur producers – they both deeply care about the products they make and can help them work together.

When they work together in this way, audiences can make more content than producers – Wikipedia is a good example of this.

What is the advanced version?

In the ‘old’ media, centralised producers addressed atomised consumers; in the ‘new’ media, every consumer is now a producer. Traditional media producers would ‘filter then publish’; as many ‘new’ media producers are not employees, they ‘publish then filter’.

These amateur producers have different motivations to those of professionals – they value autonomy, competence, membership and generosity. User-generated content creates emotional connection between people who care about something. This can generate a cognitive surplus – for example, Wikipedia can aggregate people’s free time and talent to produce value that no traditional medium could match.

‘The Audience’ as a mass of people with predictable behaviour is gone. Now, behaviour is variable across different sites, with some of the audience creating content, some synthesising content and some consuming content. The ‘old’ media created a mass audience. The ‘new’ media provide a platform for people to provide value for each other.

Homework Question

 Hi,

Here's your question for this week's essay. Due next THURSDAY.

"Analyse how media institutions are using different platforms to engage with their audiences."


You need to include Shirky's audience theory as well as the passive and active audience theories we covered in class. 

Please have a brainstorm version of your plan to show me by Monday next week.

All the best!

T-Bianca

Reception Theory - Stuart Hall

Watch this video and write down the key terms for the way Stuart Hall describes active audiences as decoding and encoding messaging in media;

Then looking at all 3 theorists you have researched today, include 1 in your current homework essay. (Add this in by referencing the theorist and applying the theory to the clip).

  Hi guys,

This is a CRIME DRAMA, "Breaking Bad". You are going to write a representation essay on this clip, looking at the 4 technical areas and how meaning is created. Remember to use your glossary and plan your essay out like you have been taught. 

THIS ESSAY IS DUE THURSDAY 5th August ON YOUR BLOG.

QUESTION 

"Explain how the meaning is created using the four technical areas, in the following clip."