Term 3 - Week 1- Monday - Side by Side doco

Hi class,

Here is your next set of tasks:

Monday/ Tuesday - watch this documentary by Keanuu Reeves (2012). He explores technological developments in the film world. Make lots of notes! You will need to be able to write an entire essay on this, at exam time and for homework, soon.

Use the following questions to gather the necessary information;

Questions should be filled out below: 

1) Note down specific changes in technology below and films that have utilized this change in technology...

 2) What has been the exclusive production, distribution and exhibition format for over 100 years?

 3) What is going to replace 35mm film?

 4) Note down key quotes from directors regarding digital and film production and exhibition:

 5) How is digital processed?

 6) How does the documentary discuss the production and post production process? 

7) How is digital helping or hindering film production, post production and exhibition?

 8) Note down key quotes from editors regarding digital post production: 

9) What is the impact of digital technology and what does the future hold? 

Study Break Essay #2 - Ownership

 Hi guys

In the break, we are tackling an essay on OWNERSHIP.

I want you to answer the following essay question, using the points of interest below;

"To what extent does Media Ownership impact the success of a film."


Please(!!!) plan your essay like we discussed, before attempting to write it.

In your plan:

• write a killer, clear, easy to understand opening sentence that sums up your position on the question.
• write 4 - 5 solid points that you will expand on in each paragraph
• write bullet points for case studies / facts / figures / quotes that you have for each paragraph to back up your points
• use case study and research ALL THE WAY THROUGH
• use terminology from class notes / glossary ALL THE WAY THROUGH

In your essay, cover the following

BASIC IDEAS

1. Hollywood's DOMINANCE over media industry
2 NZ's film industry situation - NZFC (compare & contrast issues for NZ film production competing with Hollywood)
3. Piracy as an issue for all

• how is media ownership structured (conglomerates / Hollywood big 5 - who are they?  / subsidiaries / Disney case study - what does Disney own? What are they worth? how much of our media are they actually making? )
• contrast Hollywood with NZ film (who are NZFC? What films have they made in last year? What are NZFC driven by (what is their end goal) / what types of films are being made and why? )
• How does the $ of ownership influence cross-media convergence / synergy opportunities? Does it influence how successfully a film is marketed?? (CASE STUDIES to back this up / 'What we do in the shadows' / Hollywood Blockbuster case study marketing strategies / Dark Knight Why So Serious marketing campaign / Cases that contrast how indi films struggle or NZ funded films struggle in comparison? maybe they don'y struggle? Maybe the internet has levelled the playing field?  / Horizontal Integration & Vertical Integration  - how does this benefit a film's success and give examples of both types of integration
• benefits of big $ to spend in ALL stages of production? (use your brainstorm from Monday - e.g. being able to hire big stars which also helps in promoting film (give EXAMPLES), benefits of technical equipment and bigger budgets for things like sounds / special effects etc
• impact of a big company vs indi film in things  like distribution - how does big $ make a difference in distribution process? Think integration of companies and how that may affect a film being distributed. How much harder is it for a small indi film to get distributed vS. your Hollywood blockbuster?
• Impact of big conglomerate on the TYPES of movies being made. What are top grossing movies of last year? Who made them? What types of movies are being produced and re-produced because they're popular? What happens to the original storyteller and stories that need to be told? How does Hollywood's domination of the market affect independent films or international films who want to get work out there?
• Piracy - how does this affect people who own the media? Use case study examples and research you've done to talk about this

Study Break: Representation Practise (Breaking Bad)

   Hi guys,

This is a CRIME DRAMA, "Breaking Bad". You are going to write a representation essay on this clip, looking at the 4 technical areas and how meaning is created. Remember to use your glossary and plan your essay out like you have been taught. 

THIS ESSAY IS DUE on the first day of Term 3

QUESTION 

"Explain how the meaning is created using the four technical areas, in the following clip."

Thurs - Distribution research

 

CLICK HERE  to rad an article outlining HOW you get a film distributed. 

Read the Wikipedia page for distribution to find answers to the following;

1. What are the different types of releases? 

2. How have release strategies changed with the development of technology?

3. What are ancillary rights?

4. What is a theatrical window? 

Case Study research...

1. What type of releases did your case studies have? 

2. What countries were they released to? 

Tuesday - The Interview

Hey guys,

I want you to make some notes on the following videos, looking at The Interview as our case study example. 

Visit this website to check out some facts about the movie, so you have these ready for an essay, too...

You would use this case study in an essay about 

- ownership 

- technology (mainly how the internet has changed movies being so globally available)

- audience (how movies are now made for a global audience, even when not intended)

 

Thurs: Classwork - Piracy

  Hi guys,

This concept of PIRACY can come into an essay on;

- Audience trends

- technology

- ownership 

Monday Classwork - Youtube Case Study information

  ARTICLE with information and stats on YouTube

Questions

- how have any of your case studies used Youtube? 

- What sort of success have these case studies had? 

- How much has YouTube and Web 2.0 helped your film reach a wider audience?

- What is the difference between trailer hits / views on YouTube for each of your case studies?