Hi guys!
You're going to watch this clip of a very straightforward theory by David Gauntlett.
This theory is simple and a great one to use in your REPRESENTATION essay or in a an essay about ownership, thinking about the older structures of corporations who would have clearer pathways of power to creating representations of different groups in society. The thinking about old media VS. new media, a media where now, many people can represent themselves, is an interesting one to think about and a great one to mention in your essays!