Hi team,
Today we are recapping and going through Ownership as a full exam question topic.
We will look at the following aspects of ownership in the film industry;
- Monopoly
- The Big 5
- Oligopoly
- Funding
- Independant films
- Conglomerate
- Subsidiary
- Horizontal + Vertical Integration
- Synergy
- Cross-Media Convergence
- Franchise
Once we have covered these, you will have some time in class to research examples in your case studies, of CMC, synergy, H + V integration.
Take a look at the article on Disney below;
On your notes on ownership, make a list of issues outlined here that arise from Disney being so massive. Include any recent acquisitions and what this means for the film industry and audiences.
Then take a look at this link below;
Write down some details of how big Disney's reach is
Hi class
Here's our class video that explains some context for our audiences + institutions work we are about to embark on;
Major film studios are production and distribution companies that release a substantial number of films annually and consistently command a significant share of box office revenue in a given market.
In the American and international markets, the major film studios, often known simply as the majors or the Big Five studios, are commonly regarded as the five diversified media conglomerates whose various film production and distribution subsidiaries collectively command approximately 80 to 85% of U.S. box office revenue.
Since the dawn of filmmaking, the U.S. major film studios have dominated both American cinema and the global film industry.[5][6] U.S. studios have benefited from a strong first-mover advantage in that they were the first to industrialize filmmaking and master the art of mass-producing and distributing high-quality films with broad cross-cultural appeal.[7] Today, the Big Five majors – Universal Pictures, Paramount Pictures, Warner Bros. Pictures, Walt Disney Pictures, and Columbia Pictures – routinely distribute hundreds of films every year into all significant international markets. It is "nearly impossible" for a film to reach a broad international theatrical audience without being first picked up by one of the majors for distribution.
The Big Six remained dominant until 2019, with Disney's acquisition of 21st Century Fox including TCF. This resulted in a new "Big Five" for the first time since Hollywood's Golden Age. Paramount and Warner Bros. are the only early Big Five members to remain as majors today.[8]
Definitions
Who are the Big 5?
What is a Subsidiary
What is a Conglomerate ?
Case Study
Disney - write some key facts and information found in the videos below to bolster your Disney case study
Case Study requirements;
- a NZ film (What we did in the Shadows)
- a Hollywood Blockbuster (your choice)
(some good ideas are Black Panther or any Marvel Avenger movie,
- an Indi-film (one not made/ funded by a big Hollywood production studio)
- A film that didn't do well (The Interview)
You need to know EVERYTHING about these films.
- date of release
- what their budget was
- what they made on opening weekend
- what gross earnings were for the film
- who directed it
- any A-list cast / actors?
- controversy or context around it - if any?
- who distributed the film?
- who funded the film (Indi - if so? How did they fund it? - crowd-funding etc)
- what did critics say about it? reviews and how it was received by the public
- how was it distributed? (DVD / streaming platform etc)?
- Marketing campaigns - what was marketing budget / what ways was it marketed?
Time for the next homework assignment. This is DUE ON Friday 22nd March.
Classwork
Today we will go through some ways each technical element can be used to create meaning.
Activity
Work your way through these clips from the Netflix TV drama series called, 'Maid'.You will need to hand this in for marking at the end of Wednesday's lesson.
Write down for each one;
- Big picture ideas (who is represented and how)
- plan of techniques/ conventions used to portray this meaning in each clip (in a grid with 4 tech areas referenced)
Maid clip – interview at cleaning co.
Maid clip – bear hunt
Maid clip – family dinner
Today we are going to look at some active and some passive media theories.
VIDEO FROM CLASS LESSON
Activity -
Create an extension to your slideshare that has these theories all explained in your own words and examples of it.
Passive
- Hyperdermic Needle theory
- Two-step flow theory
Take a look at these videos that explain what happened in 1938 when a radio broadcast of a fictional story, caused panic.
Make some notes for yourin regards to how this story illustrates Stuart Hall's idea of audiences reading the media's dominant reading. Also, relate this to the hyperdermic needle theory.
Active - Uses + Gratification Theory
Today we are going to look at Blumler and Katz's uses and gratification theory.
Here are the 2 videos we will watch in class, for your reference if you want to revisit them. This theory should be referenced and explained in relation to Question 2 of your. CCR.
According to their research, goals for media use can be grouped into five uses.[7] The audience wants to:
