Here's an essay question to respond to in relation to TECHNOLOGY;
5. Explore how technological developments have changed the relationship between producers and audiences in one media area.
Here's an essay question to respond to in relation to TECHNOLOGY;
5. Explore how technological developments have changed the relationship between producers and audiences in one media area.
Have a read of this article.
Make some notes of the benefits of AI in the film industry as well as some of the challenges that will now arise.
https://raindance.org/the-impact-of-ai-on-the-film-industry-a-producers-view/
https://www.theguardian.com/film/article/2024/jul/27/artificial-intelligence-movies
Digital technology changes in how filmmakers are using web 2.0
https://raindance.org/exploring-digital-media-through-filmmaking-trends-in-2022/
Another article with some great points in how technology is changing the way films are made;
https://blog.audiosocket.com/filmmaking/future-of-film/
Hi class,
"What Impact has digital technology had on the media area you have studied?"
Answer the following questions using correct definitions and explanation of theory;
1. Write a paragraph in response to the following question;
"How has audience consumption changed over time?" make sure you link in the following concepts;
- technological convergence
- web 2.0
- fragmentation
- Shirky's 'End Of Audience' theory
- Youtube case study stats and research
(5)
2. Write an introduction to an essay that answers the following question;
"How does funding impact the media area you have studied"
Make sure to include definitions and in correct context, the following terminology/ concepts;
- oligopoly
- monopoly
- horizontal + V integration
- conglomerate
- subsidiary
- Disney case study info
(5)
3. Explain in a paragraph how the internet has levelled the playing field for Indi filmmakers and the big studios. Make sure to reference the following concepts;
- internet
- web 2.0
- cross-media convergence
- synergy
- case studies in relation to their marketing
(5)
4. Talk about the NZ film market. Who funds films in NZ and how does it differ from the Big 5? What differences are there?
(5)
5. Compare and contrast your big bidget Hollywood film and 'Sound of Freedom'. Talk about some key details of them all and how crowd funding has played a role in the indi film
(5)
6. What do you think about the world now being a GLOBAL audience? What are the challenges that come with this? Think specifically about China and what we studied.
(5)
bell hooks – feminist theory.
What is it?
bell hooks believes that white, male, upper class people control the media industries and their values and beliefs are the ones that we see in the vast majority of media products.
This means that people who are not white, male and upper class will not see their values in media products and means that whole groups of people and their values can be misrepresented or ignored.
It can also create prejudice and discrimination towards these groups. In particular, bell hooks believes that black women are seen as the lowest status in media representations because of their ethnicity and gender – a combination of misogyny and racism – which comes from historical racism, such as the slave trade, which has never gone away.
What’s the advanced version?
Feminism is a movement to end patriarchy (a society ran by men for men): sexism, sexist exploitation, and oppression.
hooks (intentionally lower-case) explains that ‘intersectionality’ refers to the intersections of gender, race, class and sexuality to create a ‘white supremacist capitalist patriarchy’, whose ideologies dominate media representations.
She argues that black women should develop an ‘oppositional gaze’ that refuses to identify with characters – the ‘gaze’ is political for black Americans, as slaves were punished for looking at their white owners.
In “The Oppositional Gaze: Black Female Spectators”, hooks gives the rubric that black woman are not only underrepresented in film, but they are also not allowed to ‘look’ either. Looking implores a sense of power that is removed from the black female body, to play the role of object in direct relation to white female existence.
The oppositional gaze serves as “a gesture of resistance” to not only the male gaze (see Laura Mulvey) but also toward the oppression of minorities through cinema by the all-inclusive gendering of woman. This gaze criticizes the doubling effect of objectification by “turning away [as] one way to protest, to reject negation”.
Where can I use it?
bell hooks’ theory can be used when exploring representations of gender and ethnicity, especially black women. It can also reveal the ideologies and viewpoints of producers, such as newspapers – especially when bias exists – which is more common in right wing products.
- Choose 2 Questions to look at (pick your least favourite questions, this will be more helpful)
- Create a Canva slideshow that explores different perspectives on how you can answer the question and how you can incorporate all your concepts, case-studies and theories into the question
- pretend you are teaching this question to an AS Media class and create a resource that explains answering the question, well.
1. “There are no such things as ‘local audiences’ any more; all audiences are global.” How far do you
agree with this statement?
2. To what extent is profit more important than creativity to media companies?
3. A very small number of institutions dominate the media.’
Evaluate the arguments against media ownership by fewer and fewer companies.
4. To what extent are your own media consumption practices typical of wider trends?
5. ‘Although large media institutions dominate the market there are benefits that come from being smaller.’ To what extent is this true for the media area you have studied?
6. Analyse the relationship between media ownership and media content in the area you have
studied.
7. Evaluate the ways in which audiences are active participants in the media area you have studied.