T1| Week 9 + 10 Thursday Classwork |Audience Research

 Please work in pairs and work through this amazing document that has all the stats and information on how and where audiences are accessing media. 

 Audience Research. 

Please use the links below and answer the questions. Make a blog post under the RESEARCH label and give it the heading; 'Audience Research'

WHere are the audiences 

https://d3r9t6niqlb7tz.cloudfront.net/media/documents/NZ_On_Air_Study_WATA_2023_-_FINAL.pptx_updated.pdf

Check this link out for Global and NZ digitisation trends.

Questions;
1. How many of the world's population are currently connected to the internet? (slide 6)
2. How many of the world's population are active social media users? (slide 6)
3. What are the top 5 social media sites used globally? (slide 10)
4. What two age-groups have the largest contingent of social media users? (slide 12)
5. What percentage of NZ's population are connected to the internet and what percentage have social media? (slide 15)
6. What are the top 3 devices used to consume media in NZ? (slide 18)
7. How many hours a day are NZ's watching/ streaming online TV services? (slide 19)
8. What percentage of internet users in NZ swatch videos online and what percentage stream content via the internet? (slide 28)
9. What are NZ's top 5 social media sites? (slide 33)



Check out this link for trends within NZ for media consumption

Questions;

1. Who are considered 'i-gens' (page 3 )
2. In what ways are i-gens connected and using digital technology? (pg 4)
3. How would you describe the relationship with i-gens with the content of the media they are consuming? (Summarise page 5)
4. In what way does social media play a part in influencing i-gens activity in whether they watch a film or not? (p7)
5. List the emotional motivations that drive i-gens to watch movies at the cinemas and what in general do they like about it? (p8 & 10)
6. Comment on why i-gens opt to watch movies online at home (p 9)
7. What do the i-gens say is negative about the cinema experience? (p11)
8. Use page 13 to write a few sentences about how i-gens should be marketed to if you are trying to get them to watch your film
9. Use pages 14 - 19 to write a few points about the way i-gens prefer to engage with media and what they want out of a media consumption experience

HOMEWORK : Due THURSDAY Week 11

Hi class,

You have 2 tasks due for Thursday, last week of T1.

1. Final Edit 

2. CCR 

Remember 

• PRESENTATION is important (check you have pictures/ photos / colours and that the writing and placement of graphics or backgrounds isn't distracting)
• BLOG TOOLS - each question needs a DIFFERENT blog tool EMBEDDED into blog

Question 1
How does your product USE or CHALLENGE conventions? How does it represent social groups / issues?
(Think sound, lighting, narrative structure, editing, camera work, symbolism and iconography)
 - make a list of conventions used, are they conforming to the norm or challenging the normal thriller conventions?
- This needs to be at least 5 slides with DETAILS and showing links to clips/ movies you used as inspiration. Do NOT just list things, EXPLAIN them, show photos of what you wanted to achieve as a convention and what you did achieve

Question 2
How does your product engage with audiences? How would you distribute it as a real media text?
(What effect does it have on audiences? What emotions do you evoke in audience members?)
- Think about and comment on the following;
- Who is your target audience (use demographics research we did in class - GEN Z/ i-gen content.
- Why would this appeal to this audience range?
- How are you going to distribute this product BASED ON what you know about your target audience? (Do they go to the cinema? What sort of marketing would you use? What examples of viral marketing would you try and copy? What platforms would you make this available on and how?)
 - characters (what characters did you choose to use? Can audiences identify with any of them? Are they scary /  mysterious? Is there a vulnerable character that the audience sympathises with?
- narrative - what sort of story line does your film have? Think about narrative structure - are there certain aspects of the story that are revealed at the end? Is there enigma in your story? Is there a cliffhanger?
- point of view - is your film made from a certain point of view?
- How does the thriller genre in general 'hook' or engage audiences? (do a bit of research)
- What editing/ music choices have you used to build suspense and engage audiences?

Question 3
How have your PRODUCTION skills developed throughout the project? (pre-production, production and post-production. What have you learnt to do?
- comment on the learning process. What did you find hard? What did you enjoy doing? What was a challenge and
- what were peer revision/ comments on your rough edit? What did they suggest you change? What did you end up changing?
- what went well in the filming process that you'll do again? What will you do differently next time?

Question 4 - How did you integrate technologies into this project?
(Software, hardware and online)
- Photos! List photos, screenshots, videos and explanations of every website, software, Youtube tutorial, camera, sound gear/ microphone etc, you used to plan, write scripts, look up info on sound effects, convert Youtube music to MP3's, edit, after effects etc

Audience Study - YOUTUBE Case Study

    ARTICLE with information and stats on YouTube

Questions

- how have any of your case studies used Youtube? 

- What sort of success have these case studies had? 

- How much has YouTube and Web 2.0 helped your film reach a wider audience?

Video #1 - An Origin Story 

Video #2 - Youtube's story

- how much content is created everyday?

- Who acquired Youtube and how much was spent?

- how was allowing people to monetise channels, a major shift in the industry?

- how were algorithms  used to Youtube's advantage with subscribers? 

- name some of the ways Youtube has changed and added aspects to their channel to increase audience / subscribers? 

 ARTICLE with information and stats on YouTube

https://thesocialshepherd.com/blog/youtube-statistics

Monday | Reception Theory

Today I want you to watch this short clip on Stuart Hall's RECEPTION THEORY, read the notes in the link below and make some notes. 

You are going to create a slide share that explains each aspect of his theory. Include an example that illustrates each of the different 'readings', Stuart Hall explains and include pictures. What are some examples of where an audience may choose to adopt each of the 'readings'?  

Link to read through

Some notes;

Reception Theory 

Quick revise

Reception theory as developed by Stuart Hall asserts that media texts are encoded and decoded. The producer encodes messages and values into their media which are then decoded by the audience. However, different audience members will decode the media in different ways and possibly not in the way the producer originally intended.

Stuart Hall states that audience members adopt one of the following three positions when they decode the text:

Dominant, or Preferred Reading - how the producer wants the audience to view the media text. Audience members will take this position if the messages are clear and if the audience member is the same age and culture; if it has an easy to follow narrative and if it deals with themes that are relevant to the audience.

Oppositional Reading - when the audience rejects the preferred reading, and creates their own meaning for the text. This can happen if the media contains controversial themes that the audience member disagrees with. It can also arise when the media has a complex narrative structure perhaps not dealing with themes in modern society. Oppositional reading can also occur if the audience member has different beliefs or is of a different age or a different culture.

Negotiated Reading - a compromise between the dominant and oppositional readings, where the audience accepts parts of the producer's views, but has their own views on parts as well. This can occur if there is a combination of some of the above e.g. audience member likes the media, is of the same age as you and understands some of the messages, but the narrative is complex and this inhibits full understanding.

Many factors could affect whether the audience take the dominant, oppositional or negotiated reading.

• Age

• Beliefs

• Culture

• Gender

• Life experience

• Mood at the time of viewing

  

  

  

  

  

  
  

  
  

 Josh + Aubrey 

Film opening 

https://www.youtube.com/watch?v=9MZ8q_jCUzw

Short film - run

https://www.youtube.com/watch?v=EOPxOZN3zMk

Homework due Thursday Week 8

  Time for the next homework assignment. This is DUE next week Thursday.

Let's have a look at this peer exemplar!

We need to research film company logos.  Look up images and the history of their creation, and make observations on what seems to be involved in creating a company logo.

Provide example images and a strong paragraph describing your findings.

Talk about how you will apply this information to the design of your company's logo.  Again, provide example images and a strong paragraph. You should have at least 5 logos investigated on your blog and then additionally, your film production company logo ideas too.

I suggest you start the logo investigation links in the research section of our class blog for some ideas.



Have fun!

Wk 7 - Thursday - PT 2 Planning

  

NOTES FOR PRELIMINARY TASK 2

1. We're being more intentional about the creation of suspense / tension through use of specific filming techniques and conventions.

2. It's a good idea to get them to choose a specific thriller sub-genre you want to try to reproduce. You can reference your recent blog assignments on that to decide which conventions you want to use.  PT#2's mark will also take into account how good a job you did at making an accurate representation of this sub-genre.

3. We're switching up roles! Whatever job you had for PT #1

Second filming task brief-

·                Two characters

·                1.30 - 2 mins maximum length

Technical elements required:

·                Use at least one extreme-wide / establishing shot, one close-up (CU) andone extreme close-up (ECU).

·                Use 180-degree rule

·                Use shot-reverse-shot

·                Use match on action

·                Use Thriller conventions

·                Consider the Critical Reflection questions as you prepare for the main task!

·                After Effects! Explore this technology to decide what you will add into your version of the edit..

All the best! Remember to plan thoroughly, record all your decisions and changes. Work with the end in mind. Lastly, get creative!

Here is your checklist to work through. Some things you should ALL do, e.g. concept treatment & storyboard)  some things only you will be responsible for (e.g. storyboard/ script)

Pre-Production

1. Brainstorm (all include a version of this, show record of ideas developing into final idea)

2. Concept – HERE is the link for the template of how to do this
3.   Treatment - see link HERE for template for how to do this

4.  Storyboard (you can either print the template off our class blog, left side under ‘film templates’ or if you don’t have a printer, draw up your own template to use).
5.    Script & Talent

6. Shot List

7.     Location / Setting (do some research, find photos of the look you are after and places that could work for setting. Find some movies with setting / location that you want to replicate)

8.     Props & costumes (again, find examples of EVERY prop and costume you want to use. What other movies have they used them in? What look and feel are you going for? What colours are going to be symbolic? What props are going to be used in iconography? Include lots of photos/ screenshots of movies and write about the ‘why’ you would make this creative choice).

9. Film Schedules

10. Call Sheets

      PRODUCTION

11.     Lighting (you need a lighting plan. Show you have done some research to find lighting styles you like and want to replicate. Explain how you will get your desired effect).
10.     Camera (in this you include shot types and camera movement you want to explore and try out. Maybe it’s things like  dolly shot where you want the camera moving or a high establishing shot? Get examples of what you want to try replicate and look up/ plan creative ways to get this. For a dolly shot you can put your camera on a wheelie chair, a tracking shot can be on a skateboard etc. Get creative! Are you going to use lots of close-up’s? Are you going to use lots of obstruction of vision in what you include in your shot? Whose point of view is the story told from?
9.     Sound – who is going to do this on the day? Then you all need to start researching sound. What do you plan on including in your sound? Hat soundtracks have you found? What sound effects? What movies or short films achieve what you want to achieve in sound and how will you use them as inspiration?

      10. Director / time keeper

 

      POST-PRODUCTION

11.     Editing – look up some cool editing techniques like how to do a chase scene, how to do flashbacks, how to do fast paced edits, how to create a disorientated feel via editing. Do some research and have a clear idea of what you want to achieve with editing in this short film opening

12. Logo - design, placement/ animation (track all stages of designs, revision drafts, issues, decisions and finished product as well as treatment explanation for the above).

T-Bianca