Audiences and Institutions Research Questions

Hi

Here are your research focus points for the next 2 lessons.

You are going to need to research and formulate answers to these topics with direct relation to your 4 film case studies.

Create a slide show that you can present to the class with your findings.

QUESTIONS

1. Provide case study examples for all your 4 films as to how cross-media convergence and synergy have been used specifically in distribution and marketing and contrast success rates, based on Box Office success and overall success

2. How has technological convergence been used to increase awareness of case study films in marketing campaigns and exhibition?

2. What new technologies are being introduced to movies and what were contributing factors that increased success rate in your case studies? (think about green screens, 3D, digital print, digital projection, new cameras etc (Side by Side notes)

3. How did your case study movie producers target specific audiences in the decisions they made? (In relation to marketing, distribution and consumption)

4. What type of release strategies were employed in your case studies and how did that impact positively/ negatively on the overall success of them?

5. Compare and contrast your blockbuster to your NZ film case study. How do population size differences in USA vs. NZ, impact all stages of production?

6. List NZ's main Arthouse film theatres and NZ's mainstream cinema chains. How do the amount of cinemas in each category relate to audience consumption trends? Where was your Indi movie shown? Where was your NZ movie shown? Where was your Blockbuster movie shown? How well did each do and how much of that was related to exhibition choice of establishment.