Hi guys
Here is the MARKING SCHEDULE for the Representation task.
Hi Class,
Here's something to check out in terms of what the examiner was looking for in exams.
Examiner report from last year
Question to consider in class today:
Question: In your opinion, how significant have changes in technology been in the media area you have studied?
Hi guys,
Here is the exam question we are going to practise answering. We will discuss this as a class today and write up / draw up an essay plan. Then, you will write this for Media work tomorrow, using a 45 minute timer.
QUESTION
"How does your own experience of media consumption illustrate wider patters of audience behaviour?"
Hi guys,
Today we are going to build on our understanding of the audience trends in NZ.
Over the next couple of days, read these articles and make some notes in a blog post to show what these audience trends indicate in terms of audience consumption;
https://www.nzonair.govt.nz/research/where-are-audiences-2021/
Hi,
Here are some exam questions and clips for you to practise with. Feel free to send them through to me for marking.
If you do, I will record your marks and add them to your overall score for the year. This means that if you do well in these practises, you have the opportunity to increase your average with better grades.
QUESTION 1: Representation Practise
- watch 4 times through, take notes for 2 mins between each viewing
- 45 minutes for writing the essay
EXPLAIN HOW MEANING IS CREATED IN THE EXTRACT, USING THE 4 TECHNICAL AREAS;
East Enders (UK TV Drama)
Hi class,
Take a look at this video for some extensive notes on how to direct your TV drama.
Hi guys,
You are going to watch this clip and do a practise exam question on it;
Question;
Explain how meaning is created using the four technical elements in the following clip;
Remember to practise for exams by watching this through 4 times and give yourself 2 minutes in-between viewings for note-taking and then 45 minutes to write your essay. Also, note that the exam clip will be about 3 -4 minutes so not quite as long as this one.
Some new Key Words for your glossary;
DICHOTOMY
a division or contrast between two things that are or are represented as being opposed or entirely different.
Motif & Symbols
Hi guys,
Let's take a good look at an example of technology being used in film.
Here's some facts around the movies
Watch this Lord of Rings Video and make some notes about the technology used in the LOTR movies.
RESEARCH Questions:
1. Who is making the new LOTR TV series?
2. Where was this being filmed?
3. Where have they just moved production to?
4. What technology is being used in this TV series as a result of not filming 'on location' like the movies were?
Read through the following infographic;
- make a slide-share with key information in the following categories
1. Pre-Production
2. Production
3. post production
4. Marketing and distribution
5. Exhibition
6. Consumption and exchange
- Add information and graphics to your Slide-Share from the 'Side by Side' doco that you've watched.
- Include examples (with details) of your own case studies for how technology was used in the creation and distribution of your film.
Hi guys,
Today you're going to start a new page of notes called - Technology
Watch this over the next couple of days and make extensive notes for an essay question that you could get in regards to technology (lots of details);
Hi class,
Watch this clip from the teen drama, 'Riverdale'.
- Create a page with notes for what you'd write in an essay, commenting on how the 4 technical areas are used to create meaning
- Write down what you think the 'big ideas' are in terms of who is being represented & how
- think about the idea of 'stereotypes' and how those traditional stereotypes are either challenged or conformed to.
We will discuss this in class tomorrow, online :) Make sure you have some good thoughts for each technical area!
T-Bianca
Hi guys!
Unfortunate that we can't be at school this week but hey, now you have some extra 'forced' time at home and what better to do than get practising for your exams!
Task: Essay Question - Due Thursday 10am.
Once you have completed all the research on the blog from this week, you will set a timer for 45 minutes (in prep for exam time limits) and answer the following question (using all your info from your research).
"Synergy and Cross-Media-Convergence are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your chosen media area?
*** remember***
- use film case studies - lots of them!
- give lots of details (if you mention a film, include director, year it was released, budget, how much it made at Box Office etc
- use institutional case studies (Disney & NZFC)
- contrast and compare
- use terminology
Take a look at this slightly tedious but very informative video and make some notes on the difference between Cross-Media-Convergene and Synergy.
Hi class,
In preparation for Wednesday's essay, I want you to watch this video and make some detailed notes (in your own words), explaining what synergy is.
You should also have some examples (like the Black panther examples) of how your case studies used examples of Synergy.
Hi class,
Make some detailed notes about examples of Synergy in Disney's company.
Refresh your knowledge of Disney by making some more notes on this Disney YouTube clip;
T-Bianca
Hi class,
Make some notes to add into your essay on how companies do cross-media-convergence / synergy as well as looking into what techniques your case studies used.
T-Bianca
Task 1: Blogs - label ALL blog posts
- Advanced Portfolio Major Task
- Advanced Portfolio Minor Task
- Research
Task 2: CCR - add in narrative theory & Star Image theory if you haven't already;
Narrative Theory
Narrative theory is based on the concept that people are essentially storytellers. Storytelling is one of the oldest and most universal forms of communication and so individuals approach their social world in a narrative mode and make decisions and act within this narrative framework (Fisher 1984).
Task 3: re-do Media Regulation essay
- take into consideration essay notes I wrote on your essays
- use essay guide handout
- check-out 'post-truth' as a concept and include that in your intro
- Include major events in "History of Censorship in NZ" into your essay
Re-write this essay, for some of you it will mean tweaks, for some it will mean completely re-doing it. Think about short, sweet, to-the-point paragraphs, FULL of stats, case-studies and examples.
Remember this one is shorter than your media ecology one. You have 30 mins to write this essay although you want this to be extensive so you can use it to study from.
Shirky – end of audience theory.
What is it?
Audience behaviour has changed due to the internet and the ability for audiences to create their own content at home thanks to the lower cost of technology. This new audience doesn’t just consume media, but also produces it – creating the term ‘prosumer’.
Amateur content made this way has different values to professional media producers, in that it promotes a connection between other amateur producers – they both deeply care about the products they make and can help them work together.
When they work together in this way, audiences can make more content than producers – Wikipedia is a good example of this.
What is the advanced version?
In the ‘old’ media, centralised producers addressed atomised consumers; in the ‘new’ media, every consumer is now a producer. Traditional media producers would ‘filter then publish’; as many ‘new’ media producers are not employees, they ‘publish then filter’.
These amateur producers have different motivations to those of professionals – they value autonomy, competence, membership and generosity. User-generated content creates emotional connection between people who care about something. This can generate a cognitive surplus – for example, Wikipedia can aggregate people’s free time and talent to produce value that no traditional medium could match.
‘The Audience’ as a mass of people with predictable behaviour is gone. Now, behaviour is variable across different sites, with some of the audience creating content, some synthesising content and some consuming content. The ‘old’ media created a mass audience. The ‘new’ media provide a platform for people to provide value for each other.
Hi,
Watch this video and write down the key terms for the way Stuart Hall describes active audiences as decoding and encoding messaging in media;
Then looking at all 3 theorists you have researched today, include 1 in your current homework essay. (Add this in by referencing the theorist and applying the theory to the clip).
Hi guys,
This is a CRIME DRAMA, "Breaking Bad". You are going to write a representation essay on this clip, looking at the 4 technical areas and how meaning is created. Remember to use your glossary and plan your essay out like you have been taught.
THIS ESSAY IS DUE THURSDAY 5th August ON YOUR BLOG.
QUESTION
"Explain how the meaning is created using the four technical areas, in the following clip."
Hi class
TASK A: NZ Film Market Research
- Read this article and write down what the NZFC does:
https://mch.govt.nz/funding-nz-culture/agencies-we-fund/art-music-film/new-zealand-film-commission
- Read this article (mainly the 1st 2 paragraphs) and make some points about NZ's film industry and where it's come from
https://en.wikipedia.org/wiki/Cinema_of_New_Zealand
- Read this page of NZFC's website and make a few points about the way they distribute films
https://www.nzfilm.co.nz/about/what-we-do/distribution-and-marketing
Read these articles and make some notes relating to the film industry in NZ
Link to article on recent funding for NZ films
TASK B: Ownership Essay
Using the 'formula' for essay-writing that we have practised, you are going to write an essay on Media Ownership. Answer the following question;
"Discuss the impact of funding on media products"
- Your essay should be 3 full pages in hand-written length, ready to hand in on the first day back at school. You should be able to do this in an hour and narrow that down to 45 minutes for an exam as you get quicker.
- You should also hand in an essay plan that includes a brainstorm of topics / case studies that you plan to include in your essay.
- Remember to add in comparisons of FILM CASE STUDIES, Disney as your institution as well as the NZ market vs. Hollywood.
Hi guys!
Hi class
Today we are going to look at DISNEY as our Institution example / case study.
I want you to watch this short clip and make some notes
Then go to this link and make some more notes about the company - more importantly, the first paragraph on what the company owns
https://en.wikipedia.org/wiki/The_Walt_Disney_Company
Then look at the example of how Disney used synergy and cross-media convergence to market Star Wars, in this article.
https://www.wired.com/2015/11/how-disney-is-making-sure-youll-never-be-able-to-escape-star-wars/
Hi class
You are going to need CASE STUDIES for your exam and for us to discuss in class. You are going to open a blog post and title it 'Case Study Research' where you will document your findings.
Case Study requirements;
- a NZ film (What we did in the Shadows)
- a Hollywood Blockbuster (your choice)
- an Indi-film (one not made/ funded by a big Hollywood production studio)
- A film that didn't do well (The Interview)
You need to know EVERYTHING about these films.
- date of release
- what their budget was
- what they. made on opening weekend
- what gross earnings were for the film
- who directed it
- any A-list cast / actors?
- controversy or context around it - if any?
- who distributed the film?
- who funded the film (Indi - if so? How did they fund it? - crowd-funding etc)
- what did critics say about it? reviews and how it was received by the public
- how was it distributed? (DVD / streaming platform etc)?
- Marketing campaigns - what was marketing budget / what ways was it marketed?
Time for the next blog task, everyone! This is DUE ON THURSDAY 17th June.
Hi class
Today I want you to watch each of these 3 opening sequences and write a few bullet points on the techniques they used that built suspense.
Pay particular attention to the TITLES and how they work in the first one.
In the rest of them, think about the 4 technical elements and what was particularly effective in the techniques they used.
Embed the links in your own blogs too.
LINK 1 - Until 2.40mins
LINK 2 - A quiet Place first 2.30mins
LINK 2 - A thriller scene
Hi guys
Foundation Portfolio Brief
Hi class,
AUDIENCES RESEARCH
Watch this for some context
Activity 1: Summarise a few key points about each generation in a Canva presentation using this resource
https://www.kasasa.com/articles/generations/gen-x-gen-y-gen-z
remember to include things like:
- what years were they born?
- what media consumption patterns do they have?
Hi guys,
Hi class
Today we are going to look at the following videos, you are to take notes on what you learn from them, as we watch them;
1. Establishing shots
Hi class
This week is all about Preliminary Task 2
Here's the breakdown for deadlines;
Due Thursday 15th:
Everything done as a group to be able to complete individual planning during the study-break
- Brainstorm
- Moodboard
- Storyboard
- Script
- Vision Board / Moodboard