AUDIENCES RESEARCH
Watch this for some context
Activity 1: Summarise a few key points about each generation in a Canva presentation using this resource
https://www.kasasa.com/articles/generations/gen-x-gen-y-gen-z
remember to include things like:
- what years were they born?
- what media consumption patterns do they have?
Activity 2: Read these resources and then craft your Question 2 CCR Question
Question 2
How does your product engage with audiences? How would you distribute it as a real media text?
(What effect does it have on audiences? What emotions do you evoke in audience members?)
- Think about and comment on the following;
- Who is your target audience (use demographics research above) - GEN Z/ i-gen content.
- Why would this appeal to this audience range?WHat do they enjoy/ value?
- How are you going to distribute this product BASED ON what you know about your target audience? (Do they go to the cinema? What sort of marketing would you use? What examples of viral marketing would you try and copy? What platforms would you make this available on and how?)
- characters (what characters did you choose to use? Can audiences identify with any of them? Are they scary / mysterious? Is there a vulnerable character that the audience sympathises with?
- narrative - what sort of story line does your film have? Think about narrative structure - are there certain aspects of the story that are revealed at the end? Is there enigma in your story? Is there a cliffhanger?
- point of view - is your film made from a certain point of view?
- How does the thriller genre in general 'hook' or engage audiences? (do a bit of research)
- What editing/ music choices have you used to build suspense and engage audiences?
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