T3 | Wk 1 - Audience Research

Please work in pairs and work through this amazing document that has all the stats and information on how and where audiences are accessing media. 

 Audience Research. 

Please use the links below and answer the questions. Make a blog post under the RESEARCH label and give it the heading; 'Audience Research'

WHere are the audiences 

https://d3r9t6niqlb7tz.cloudfront.net/media/documents/NZ_On_Air_Study_WATA_2023_-_FINAL.pptx_updated.pdf

Check this link out for Global and NZ digitisation trends.

Questions;
1. How many of the world's population are currently connected to the internet? (slide 6)
2. How many of the world's population are active social media users? (slide 6)
3. What are the top 5 social media sites used globally? (slide 10)
4. What two age-groups have the largest contingent of social media users? (slide 12)
5. What percentage of NZ's population are connected to the internet and what percentage have social media? (slide 15)
6. What are the top 3 devices used to consume media in NZ? (slide 18)
7. How many hours a day are NZ's watching/ streaming online TV services? (slide 19)
8. What percentage of internet users in NZ swatch videos online and what percentage stream content via the internet? (slide 28)
9. What are NZ's top 5 social media sites? (slide 33)



Check out this link for trends within NZ for media consumption

Questions;

1. Who are considered 'i-gens' (page 3 )
2. In what ways are i-gens connected and using digital technology? (pg 4)
3. How would you describe the relationship with i-gens with the content of the media they are consuming? (Summarise page 5)
4. In what way does social media play a part in influencing i-gens activity in whether they watch a film or not? (p7)
5. List the emotional motivations that drive i-gens to watch movies at the cinemas and what in general do they like about it? (p8 & 10)
6. Comment on why i-gens opt to watch movies online at home (p 9)
7. What do the i-gens say is negative about the cinema experience? (p11)
8. Use page 13 to write a few sentences about how i-gens should be marketed to if you are trying to get them to watch your film
9. Use pages 14 - 19 to write a few points about the way i-gens prefer to engage with media and what they want out of a media consumption experience

T3 | Wk 1 - Wed: Audiences Research

Another local audiences research piece\

https://socialmedia.org.nz/digital-video-now-leads-the-way-in-new-zealand/

And a third link for research;

https://thespinoff.co.nz/media/01-09-2020/youtube-rises-to-top-of-the-pile-and-nine-other-findings-about-how-nz-consumes-media

Decline in TV ratings 

https://www.nzherald.co.nz/entertainment/the-spinoff-20-years-of-tv-ratings-that-show-the-immense-scale-of-audience-decline/IVCA77DUZ37YPACASEBBN6EHLA/

Long 'Where are the audiences' study we will look at in class

WHere are the audiences 

https://d3r9t6niqlb7tz.cloudfront.net/media/documents/NZ_On_Air_Study_WATA_2023_-_FINAL.pptx_updated.pdf

T3 | Wk 1 - Ownership - China

  

Have a watch of these 2 videos and make notes. Be careful to get stats/ quotes and case study examples that you can use in essays.

You can use the concept of a global audience impacting representation / impacting Hollywood in the following essays;

- Audiences (in relation to how audiences are not just local, consuming local media but Global and the issues that arise with this)

- ownership (in relation to how Hollywood are powerful but with money being their bottom line, they compromise on Western values to gain Chinese audience support)

- technology (in relation to how proliferation of the internet has shifted audiences from local to global and some of the issues that arise with that)

T3 | Week 1 | Monday - Ancillary Rights

  Have a look at this article and add the term 'ancillary rights' to your glossary and essay plan for ownership / CMC + Synergy

https://beverlyboy.com/filmmaking/what-are-ancillary-rights-in-film-why-are-they-important/#:~:text=Ancillary%20rights%20represent%20film%2Drelated,are%20based%20on%20the%20film.

Term Break Homework

Term Break Homework 

Task 1 

'When they See Us' representation essay. Handwrite a 2 1/2 page essay using the notes from class as preparation and practise for your exam question. 

This is due MONDAY, WEEK 1 of T3.

Task 2

Complete your CCR for your Foundation Portfolio. We will talk this through in class but please be intentional about the amount of work you include in this. Please also note my comments on previous CCR's - it needs to be a critical reflection, not just a commentary on what you did. That is planning. CCR is meant to reflect critically on the whole process. 

Week 10 | Friday - Representation Practise - When they See Us

  Hey guys,

We are going to do an exercise with the video clip below. 

Write on some A4 paper;

1. Big picture ideas (2 -3 statements about who is represented and how)

2. divided page of planning into 4 tech areas (write down techniques that you would use for each area as evidence to backup your main points)

3. Write an introduction which includes your big picture ideas as well as Stuart Hall's reception theory and also Gauntlett's identity theory 

4. Hand in for marking 

When They See Us (Netflix TV Drama)