T3 | Wk 1 - Wed: Audiences Research

Another local audiences research piece\

https://socialmedia.org.nz/digital-video-now-leads-the-way-in-new-zealand/

And a third link for research;

https://thespinoff.co.nz/media/01-09-2020/youtube-rises-to-top-of-the-pile-and-nine-other-findings-about-how-nz-consumes-media

Decline in TV ratings 

https://www.nzherald.co.nz/entertainment/the-spinoff-20-years-of-tv-ratings-that-show-the-immense-scale-of-audience-decline/IVCA77DUZ37YPACASEBBN6EHLA/

Long 'Where are the audiences' study we will look at in class

WHere are the audiences 

https://d3r9t6niqlb7tz.cloudfront.net/media/documents/NZ_On_Air_Study_WATA_2023_-_FINAL.pptx_updated.pdf