Click into the below page and find the link to download the 'where are the audiences' research.
https://www.nzonair.govt.nz/news/where-are-the-audiences-2024/
Click into the below page and find the link to download the 'where are the audiences' research.
https://www.nzonair.govt.nz/news/where-are-the-audiences-2024/
Hi guys,
Let's take a good look at an example of technology being used in film.
Here's some facts around the movies
Watch this Lord of Rings Video and make some notes about the technology used in the LOTR movies.
RESEARCH Questions:
1. Who is making the new LOTR TV series?
2. Where was this being filmed?
3. Where have they just moved production to?
4. What technology is being used in this TV series as a result of not filming 'on location' like the movies were?
Impact of technology on different phases of production
Example 1- 'Tangerine'
the 2015 film Tangerine was famously shot entirely on three iPhone 5S devices, a groundbreaking technical feat at the time. Director Sean Bakerchose the iPhone as the most appropriate and mobile tool for his street-level story, using an anamorphic adapter from Moondog Labs to achieve a wide, cinematic look, and the Filmic Pro app for manual image control. The film's distinctive "pop verité" aesthetic also involved increasing the color saturation in post-production and minimal, creative lighting
https://theasc.com/articles/tangerine-iphone-enables-streetwise-story
2. Deadpool (2016)
https://en.wikipedia.org/wiki/Marketing_for_Deadpool_(film)
3. Avatar, WOTW (CGI and motion capture)
Watch the first Barbie video, a few minutes of the second Barbie video, the Oppenheimer video and the Avatar video.
Answer these questions;
- Name of film and year it was released
- director of each film
- did the directors choose digital or film to shoot these?
- what SFX / CGI was used in these films?
- what practical effects were used in the making of these films
- a quote or interesting fact about the making of these films
- how well have each of these films done in Box Office earnings?
- what have rotten tomatoes reviews been for these?
Contrast these films successes with Antman vs. Wasp and make some notes on the contrast between them.
Hi guys,
We are going to revisit CHANGES IN TECHNOLOGY as a topic today.
Remember we watched Keanu Reeves, "Side by Side" and you made some good notes (everything you'll need for an essay) for writing about the move from film to digital.
Today we are going to explore technological changes and what impact that has on the film indutstry. You need to be able to comment on CHANGES IN TECHNOLOGY AND HOW IT IMPACTS EVERY PART OF THE PRODUCTION PROCESS (production / post-production / distribution / exhibition / consumption)
This article from last week has a lot in it in terms of technological advancements / changes in technology that impact the film industry;
This article here, "Then and Now has some great points in an easy to read format for each stage of production.
Make notes in preparation for an exam question that could include technological changes.
Here's an essay question to respond to in relation to TECHNOLOGY;
5. Explore how technological developments have changed the relationship between producers and audiences in one media area.
Have a read of this article.
Make some notes of the benefits of AI in the film industry as well as some of the challenges that will now arise.
https://raindance.org/the-impact-of-ai-on-the-film-industry-a-producers-view/
https://www.theguardian.com/film/article/2024/jul/27/artificial-intelligence-movies
Digital technology changes in how filmmakers are using web 2.0
https://raindance.org/exploring-digital-media-through-filmmaking-trends-in-2022/
Another article with some great points in how technology is changing the way films are made;
https://blog.audiosocket.com/filmmaking/future-of-film/
Hi class,
"What Impact has digital technology had on the media area you have studied?"
Answer the following questions using correct definitions and explanation of theory;
1. Write a paragraph in response to the following question;
"How has audience consumption changed over time?" make sure you link in the following concepts;
- technological convergence
- web 2.0
- fragmentation
- Shirky's 'End Of Audience' theory
- Youtube case study stats and research
(5)
2. Write an introduction to an essay that answers the following question;
"How does funding impact the media area you have studied"
Make sure to include definitions and in correct context, the following terminology/ concepts;
- oligopoly
- monopoly
- horizontal + V integration
- conglomerate
- subsidiary
- Disney case study info
(5)
3. Explain in a paragraph how the internet has levelled the playing field for Indi filmmakers and the big studios. Make sure to reference the following concepts;
- internet
- web 2.0
- cross-media convergence
- synergy
- case studies in relation to their marketing
(5)
4. Talk about the NZ film market. Who funds films in NZ and how does it differ from the Big 5? What differences are there?
(5)
5. Compare and contrast your big bidget Hollywood film and 'Sound of Freedom'. Talk about some key details of them all and how crowd funding has played a role in the indi film
(5)
6. What do you think about the world now being a GLOBAL audience? What are the challenges that come with this? Think specifically about China and what we studied.
(5)
bell hooks – feminist theory.
What is it?
bell hooks believes that white, male, upper class people control the media industries and their values and beliefs are the ones that we see in the vast majority of media products.
This means that people who are not white, male and upper class will not see their values in media products and means that whole groups of people and their values can be misrepresented or ignored.
It can also create prejudice and discrimination towards these groups. In particular, bell hooks believes that black women are seen as the lowest status in media representations because of their ethnicity and gender – a combination of misogyny and racism – which comes from historical racism, such as the slave trade, which has never gone away.
What’s the advanced version?
Feminism is a movement to end patriarchy (a society ran by men for men): sexism, sexist exploitation, and oppression.
hooks (intentionally lower-case) explains that ‘intersectionality’ refers to the intersections of gender, race, class and sexuality to create a ‘white supremacist capitalist patriarchy’, whose ideologies dominate media representations.
She argues that black women should develop an ‘oppositional gaze’ that refuses to identify with characters – the ‘gaze’ is political for black Americans, as slaves were punished for looking at their white owners.
In “The Oppositional Gaze: Black Female Spectators”, hooks gives the rubric that black woman are not only underrepresented in film, but they are also not allowed to ‘look’ either. Looking implores a sense of power that is removed from the black female body, to play the role of object in direct relation to white female existence.
The oppositional gaze serves as “a gesture of resistance” to not only the male gaze (see Laura Mulvey) but also toward the oppression of minorities through cinema by the all-inclusive gendering of woman. This gaze criticizes the doubling effect of objectification by “turning away [as] one way to protest, to reject negation”.
Where can I use it?
bell hooks’ theory can be used when exploring representations of gender and ethnicity, especially black women. It can also reveal the ideologies and viewpoints of producers, such as newspapers – especially when bias exists – which is more common in right wing products.
- Choose 2 Questions to look at (pick your least favourite questions, this will be more helpful)
- Create a Canva slideshow that explores different perspectives on how you can answer the question and how you can incorporate all your concepts, case-studies and theories into the question
- pretend you are teaching this question to an AS Media class and create a resource that explains answering the question, well.
1. “There are no such things as ‘local audiences’ any more; all audiences are global.” How far do you
agree with this statement?
2. To what extent is profit more important than creativity to media companies?
3. A very small number of institutions dominate the media.’
Evaluate the arguments against media ownership by fewer and fewer companies.
4. To what extent are your own media consumption practices typical of wider trends?
5. ‘Although large media institutions dominate the market there are benefits that come from being smaller.’ To what extent is this true for the media area you have studied?
6. Analyse the relationship between media ownership and media content in the area you have
studied.
7. Evaluate the ways in which audiences are active participants in the media area you have studied.
Let's talk about representation of GENDER and CULTURES
First - watch this video explaining Stuart Hall's perspective on representation
https://www.youtube.com/watch?v=FWP_N_FoW-I
I'd like you to include the following theories in an opening paragraph to the clips below;
1. Stuart Hall's reception theory
3. David Gauntlett's Identity theory
4. Active vs. Passive theories (Hyperdermic needle / 2 step flow theory)
The question is, "How is meaning created in this clip, using the four technical elements"
Compare and contrast the first clip from Netflix TV drama, 'Maid' with this clip from Season 1 of Suits.
Consider differing perspectives on gender and the role women play in society today. Considering David Gauntlett's theory on identity, how may these 2 clips impact women constructing their identity?
Maid clip – family dinner
Task 1
Check out this clip from Downton Abbey.
I want you to watch it through from 1.36 mins to the end (please note, this will be longer than the average clip you'll get in an exam but for the purposes of practise, it's a great clip).
Task 2:
Create a blog post with the title, "Downton Abbey Representation Practise" with your notes
Questions;
1. Who (out of the 7 core representation areas of society) are being represented in this clip?
(you can choose more than 1 category if you feel it's relevant)
2. How are they represented to us? (what messages are we told about these groups? What are they like? What are their lives like? What are we encouraged / pursuaded to think about them?)
3. Split a planning page up into 4 squares and include your 4 technical elements. Go through the clip from 1.36 and collect EVIDENCE (or examples) of where each technical area created meaning. Use correct terminology AND details of the example you're referring to (you can't just say 'there's lots of close-up's") You will need to watch the clip through 3 - 4 times, like you would in an exam, to get the notes you need.
Task 2:
Watch this video as it goes through each technical element and how you should be taking notes for your essay;
Task 3:
Write an essay over the next 2 lessons in response to the exam question,
'How is meaning created using the four technical elements?"
This is due on Thursday.
Understanding distribution
https://www.youtube.com/watch?v=BPtliDtwQpQ
Make some notes on the comparison between Big 5 studio and indi filmmaker in relation to the film distribution process.
https://stoppress.co.nz/news/what-we-do-shadows-viral-marketing-its-finest/
Hey guys,
You are going to add this example to your portfolio for a case study in the area of marketing.
Have a look at the viral in-flight safety video that Air NZ made in the theme of the Hobbit. It's a great example of CMC + Synergy.
Notes to write
1. How many hits did it get on Youtube?
2. what year was this made?
3. Why is this a good example that illustrates how NZ film is used for a different purpose than the films created for the Big 5? Was this safety video purely for entertainment?
Hi guys!
We are moving into marketing and distribution!
Let's take a look at Disney's marketing strategies.
https://taodigitalmarketing.com/why-the-avengers-end-game-marketing-is-genius/
https://www.campaignlive.co.uk/article/avengers-endgame-watershed-moment-cinema/1583251
CROSS MEDIA CONVERGENCE AND SYNERGY TERMINOLOGY
Activity#1
Research the definition of the following terminology and get examples from the case study above (Avengers Endgame) and/or Avatar, Way of the Water, for each one;
- 360' Marketing / immersive marketing
- viral marketing
- hype/ buzz
- global marketing
Also look up the following;
- Box office for this film, how it was released and how well it did.
Activity #2 - we will work on this during the week
Write an essay in response to the question below, using all the terminology and case study research above...
"How far does cross-media convergence and synergy affect the success of a film?"
"In relation to the media area you have studied, discuss the ways audience consumption has changed over time."
Audience Trends
HOW Audiences are watching has changed;
1. Active Audiences & Participatory Culture
2. Second Screening and Multi-Platform Interaction
WHAT audiences are watching has changed
3. Algorithmic Personalization
4. . Short-Form Content Preference
5. Niche Audiences & Fragmentation
WHERE audiences are watching has changed
6. Mobile-First Consumption
7. Streaming vs Cinema – Changing Viewing Habits
· Theory: Uses and Gratifications Theory—audiences prefer convenience and control
8. Globalization of Film Audiences
9. Fragmentation and technological convergence
· Trend: Audiences are accessing media based on demand, thanks to the accessibility of technological devices and the internet
· Examples : Family members all watching / consuming content on different devices
· Why it matters: Challenge to media producers to find audiences on different platforms, no centralised audience anymore