Week 9 - Tues - AirNZ Viral In-Flight video

 

Hey guys,

You are going to add this example to your portfolio for a case study in the area of marketing.

Have a look at the viral in-flight safety video that Air NZ made in the theme of the Hobbit. It's a great example of CMC + Synergy.

Watch the VIDEO here  

Notes to write

1. How many hits did it get on Youtube? 

2. what year was this made? 

3. Why is this a good example that illustrates how NZ film is used for a different purpose than the films created for the Big 5? Was this safety video purely for entertainment? 

Week 9 - Monday

 

Hey guys,

Take a look at the marketing techniques used by WWDITS and make some notes for an essay on ownership or synergy/ cmc

What We did in the Shadows 

https://stoppress.co.nz/news/what-we-do-shadows-viral-marketing-its-finest/

Good Synergy / CMC examples from Avatar

 https://www.kimp.io/avatar-movie/

Friday - Youtube Case Study

   ARTICLE with information and stats on YouTube

Questions

- how have any of your case studies used Youtube? 

- What sort of success have these case studies had? 

- How much has YouTube and Web 2.0 helped your film reach a wider audience?

Video #1 - An Origin Story 

Video #2 - Youtube's story

- how much content is created everyday?

- Who acquired Youtube and how much was spent?

- how was allowing people to monetise channels, a major shift in the industry?

- how were algorithms  used to Youtube's advantage with subscribers? 

- name some of the ways Youtube has changed and added aspects to their channel to increase audience / subscribers? 

 ARTICLE with information and stats on YouTube

https://thesocialshepherd.com/blog/youtube-statistics

Week 8 - NZFC + the NZ Film Industry

Today we are going to look into the New Zealand Film Commission. 

I want you to open your case study blog post and do some research on the NZFC and answer the following questions;

1. Who are the NZFC and what is their primary purpose? 

2. What films have they funded in the last 5 years that did really well internationally?
3. What films have they funded in the last 5 years that you have seen or that you know have been popular?
4. What services do the NZFC offer to help NZ filmmakers in the production process?

5. What is the difference between the 'why' NZFC funds films vs. 'why' Hollywood Big 5 studios fund films? 

www.nzfilm.co.nz/new-zealand

Week 8 - Piracy

   Hi guys,

This concept of PIRACY can come into an essay on;

- Audience trends

- technology

- ownership 

Week 8 - Wednesday - Pro's + Cons of ownership

 Hi guys

Part A:

Today I want you to work together, in pairs and look at the advantaged and disadvantages of Indi vs. Big 5, Blockbuster movies. You have 15 minutes. Think about ALL phases of production.

We will look at these in class together when you're done. 

Part B: Research 

Questions to research for your case studies 

- what are some examples of your case studies in the area of synergy (compare and contrast what they were able to do/ achieve)

- what are some ways that big budgets benefitted your case studies or lack of bug budget, that put your Indi film at a disadvantage? 

- what was the Box Office revenue for each of your case studies?