WELCOME TO MEDIA STUDIES 2024!

Hi,

Well done in making it to AS level Media Studies this year! It's going to be a fun ride :)

By now we would have had a chat where you would have been spoken through the year plan and given an overview of what lies ahead.

Here's your checklist of what to do today;

1. Crate a Gmail accout to use for school (this should be sensible and include your name somehow)

2. Create a blog with your Gmail account and full name using Blogger.com 

3. Email me at bianca.dewit@cityimpactchurch.com with your log in details for your Gmail as well as your blogger link (username and password)

4. Create a Youtube account using your Gmail you've just created

Once you've done that, have a look through solme of the blogs of previous students and star to get an idea of what you're required to do this year.

Looking foreward to chatting about this course, more! 

T-Bianca 

Week 9 - Thursday

 Today we are going to go through a few early preliminary tasks as well as all of your Foundation Portfolio final edits to celebrate progress throughout the year.

As well as that, there is a questionnaire that will provide you with a forum to suggest changes to the course.

Week 9 | Representation Practise - Breaking Bad

  Hi guys,

This is a CRIME DRAMA, "Breaking Bad". Write an introduction outlining your main points and arguments for a representation essay on this clip. 

QUESTION 

"Explain how the meaning is created using the four technical areas, in the following clip."

Week 9 - Technology Question

 

"What Impact has digital technology had on the media area you have studied?"

Week 9| Wednesday - Fandom Theory

 https://guilsboroughschoolmedia.wordpress.com/2019/06/27/jenkins-fandom-theory/

Have a look at this link then write down some ways in which this is relevant to your Hollywood Blockbuster

Week 9 - Tues| A NZ Perspective on film / local audiences

 Looking at NZ within the world context;

Make a slide show and upload it to your blog that encapsulates the major developments in the history of film in NZ.

Use the clip below for a perspective of an actual NZ filmmaker.

https://www.goldenglobes.com/articles/brief-history-new-zealand-cinema

Week 9 Monday | Cross-Media Convergence and Synergy EXAMPLES

 https://taodigitalmarketing.com/why-the-avengers-end-game-marketing-is-genius/

https://www.campaignlive.co.uk/article/avengers-endgame-watershed-moment-cinema/1583251

https://www.independent.co.uk/arts-entertainment/films/news/avengers-endgame-marvel-promo-campaign-cost-mcu-infinity-war-release-date-a8875676.html

https://www.webchanakya.com/5-insane-but-true-facts-about-marvel-marketing-strategy-for-the-avengers-endgame/

CROSS MEDIA CONVERGENCE AND SYNERGY TERMINOLOGY

Activity#1

Research the definition of the following terminology and get examples from the case study above (Avengers Endgame) for each one;

- 360' Marketing / immersive marketing 

- viral marketing 

- hype/ buzz

- global marketing 

Also look up the following;

- Box office for this film, how it was released and how well it did.

Activity #2

Write a paragraph in response to the question below, using all the terminology and case study research above...

"How far does cross-media convergence and synergy affect the success of a film?"