T3 | Wk 8 - Mon / Tuesday - Audience Research Continued

Check this link out for Global and NZ digitisation trends.

Questions;
1. How many of the world's population are currently connected to the internet? (slide 6)
2. How many of the world's population are active social media users? (slide 6)
3. What are the top 5 social media sites used globally? (slide 10)
4. What two age-groups have the largest contingent of social media users? (slide 12)
5. What percentage of NZ's population are connected to the internet and what percentage have social media? (slide 15)
6. What are the top 3 devices used to consume media in NZ? (slide 18)
7. How many hours a day are NZ's watching/ streaming online TV services? (slide 19)
8. What percentage of internet users in NZ swatch videos online and what percentage stream content via the internet? (slide 28)
9. What are NZ's top 5 social media sites? (slide 33)



Check out this link for trends within NZ for media consumption

Questions;

1. Who are considered 'i-gens' (page 3 )
2. In what ways are i-gens connected and using digital technology? (pg 4)
3. How would you describe the relationship with i-gens with the content of the media they are consuming? (Summarise page 5)
4. In what way does social media play a part in influencing i-gens activity in whether they watch a film or not? (p7)
5. List the emotional motivations that drive i-gens to watch movies at the cinemas and what in general do they like about it? (p8 & 10)
6. Comment on why i-gens opt to watch movies online at home (p 9)
7. What do the i-gens say is negative about the cinema experience? (p11)
8. Use page 13 to write a few sentences about how i-gens should be marketed to if you are trying to get them to watch your film
9. Use pages 14 - 19 to write a few points about the way i-gens prefer to engage with media and what they want out of a media consumption experience

T3| Wk 7 | Friday - Case Study - Netflix

 https://www.youtube.com/watch?v=R80-_WR5mks

T3| Wk 7 | Friday - Disney - Case Study of how the institution transforms to reach audiences

https://www.youtube.com/watch?v=xzuStMPBt1A

 

T3 | Wk 7 | Friday - Audience Question

 

 1. Analyse how media institutions are using different platforms to engage with their audiences.

T3 | Wk 7 - Wednesday - Case Study - Youtube

     ARTICLE with information and stats on YouTube

Questions

- how have any of your case studies used Youtube? 

- What sort of success have these case studies had? 

- How much has YouTube and Web 2.0 helped your film reach a wider audience?

Video #1 - An Origin Story 

Video #2 - Youtube's story

- how much content is created everyday?

- Who acquired Youtube and how much was spent?

- how was allowing people to monetise channels, a major shift in the industry?

- how were algorithms  used to Youtube's advantage with subscribers? 

- name some of the ways Youtube has changed and added aspects to their channel to increase audience / subscribers? 

 ARTICLE with information and stats on YouTube

https://thesocialshepherd.com/blog/youtube-statistics

T3 - Wk 7 | Monday - Wednesday - Audience Research Assignment

 

We are studying audiences for this next part of the puzzle in the media landscape picture. 

Your task is to conduct a research project to compare and contrast media use across the demographics. 

Action points;

1. Demonstrate and outline clear breakdown of the demographic brackets that you'll be using 

2. Create a questionnaire that includes a range of questions that gathers information on media use; including time spent consuming media, where media is accessed and ways in which technology is used in consuming media. 

3. You'll need a sample size big enough to gather significant data and qualify trends that emerge (this should be at least 10 people in each age bracket / demographic)  

4. Collate the data and put together a presentation on your findings 

5. Taking it a step further - how are institutions developing and changing in their response to audience trends 

You will be marked as follows;

- Research conducted is thoroughly conducted, using well thoughr-out questions, across an appropriate sample pool for the purpose of the exercise 

- Research is collated and presented in a professional, clear way. Conclusions and findings are presented in a way that demonstrates understanding of key concepts.

- There is a clear understanding of how the audience trends identified impact media institutions and the way they interact with audiences. Examples are detailed, varied, relevant and back-up the findings  

- The presentation utilises relevant blog tools in a way that clearly and effectively lays out information. 

T3 | Wk 3 | Tuesday - NZFC

  Today's research is going to be useful for any essay regarding ownership.

We are going to look into the New Zealand Film Commission. 

I want you to open your case study blog post and do some research on the NZFC and answer the following questions;

1. Who are the NZFC and what is their primary purpose?
2. What films have they funded in the last 5 years that did really well internationally?
3. What films have they funded in the last 5 years that you have seen or that you know have been popular?
4. What services do the NZFC offer to help NZ filmmakers in the production process?

www.nzfilm.co.nz/new-zealand

List of films from NZFC

Now I want you to consider the following question on a brainstorming page that you will title, "INSTITUTIONS (OWNERSHIP)".

Flick though this slideshow and make some notes but keep in mind this is British and we are focusing on the NZFC so mainly take the generalised points about ownership and what affect it has on a film being made.

"How does the status of the institution impact on how they engage with the major stages of production?"
(basically, how does it impact a film being made to have the backing of a massive conglomerate like Disney, as opposed to being a filmmaker from NZ wanting to make an indi film).

Write points for;

1. Production (getting funding / cast & crew / music for the film / technology & equipment)
2. Distribution / marketing ( actors promoting the film / vertical & horizontal integration / synergy & cross-media-convergence)
3. exhibition & exchange (the type of release you may have / the rights to the film / piracy)

***NZFC new funding update 

The New Zealand Film Commission (NZFC) has announced key funding changes for 2025, designed to simplify processes, enhance accessibility, and support a broader range of filmmakers. With an emphasis on cultural storytelling, commercial viability, and innovation, these updates aim to make New Zealand’s film industry more dynamic and globally competitive.

Filmmakers will now be required to define the aspirations of their projects from the outset. This ensures that NZFC funding aligns with the film’s intended impact and goals. Projects should fit into one or more of the following categories:

Cultural: A film that represents Aotearoa’s identity and unique storytelling.

Critical: Aimed at international film festivals and critical acclaim, with a clear audience and distribution pathway.

Local Audience: Strong potential to connect with and engage New Zealand audiences.

Commercial: A film with market attachments and international sales potential.

Innovation: Projects by emerging or distinctive filmmakers that push creative or technological boundaries.

By clarifying these aspirations, filmmakers can better align their projects with NZFC’s funding priorities.