As we gear up for the Pre-lims, here are a few things you should be tracking in your notes. Make sure to learn these facts as close to "number perfect" as possible.
Your case studies should include NZFC as an institution, at least one local / arthouse film as denoted earlier in the term, and at least one blockbuster film (theoretically a product of one or more of the Big 6) to compare and contrast against.
For both films, you should know-
- Production / Pre / Post
- Including any impacting plans (i.e. 3D exhibition, etc)
- USP's
- budget and profit, specifically as related to the production phase
- budget and profit, specifically as related to the distribution phase
- budget and profit, specifically as related to and specific campaigns (typically marketing)
- Production company of origin, and its ownership
- Related ownership where applicable
- Distribution (cinemas: local / global, festivals)
- Marketing campaign (strategy, vehicle / rationale, results)
- Media platforms
- Including ownership & viewing (i.e. personalised digital experience vs cinema, etc)
- Media fragmentation
- Audience
- Reception of film / response
- Ticket sales
- NZFC stats
And of course, we will be adding to this list!
T-Bianca
No comments:
Post a Comment