Here's some articles to help you understand how much of an advantage (and how smart) Disney is in terms of synergy as a marketing ploy...
https://medium.com/@noah.freiman/how-disney-uses-synergy-in-its-marketing-4ea2a890c603
Here's a good article focusing on how Disney has operated a synergistic business model for the past 60 years;
https://www.reforge.com/blog/disney-growth-map
And this one is great for a visual understanding!
https://www.wired.com/2015/11/how-disney-is-making-sure-youll-never-be-able-to-escape-star-wars/
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