Week 9 | Wed - CMC / Synergy example for The Hobit + Air NZ collar

  

Hey guys,

You are going to add this example to your portfolio for a case study in the area of marketing.

Have a look at the viral in-flight safety video that Air NZ made in the theme of the Hobbit. It's a great example of CMC + Synergy.

Watch the VIDEO here  

Notes to write

1. How many hits did it get on Youtube? 

2. what year was this made? 

3. Why is this a good example that illustrates how NZ film is used for a different purpose than the films created for the Big 5? Was this safety video purely for entertainment?