T2| Wk 10 | Wed - China + Global audience/ ownership issues

    

Have a watch of these 2 videos and make notes. Be careful to get stats/ quotes and case study examples that you can use in essays.

You can use the concept of a global audience impacting representation / impacting Hollywood in the following essays;

- Audiences (in relation to how audiences are not just local, consuming local media but Global and the issues that arise with this)

- ownership (in relation to how Hollywood are powerful but with money being their bottom line, they compromise on Western values to gain Chinese audience support)

- technology (in relation to how proliferation of the internet has shifted audiences from local to global and some of the issues that arise with that)

https://education.cfr.org/learn/learning-journey/globalization-case-studies/big-in-china-the-global-market-for-hollywood-movies

ACTIVITY

1. What is the current quota of USA films allowed into China?

2. What ways are US filmmakers making Hollywood films more appealing to China?

3. How big is the Chinese market in comparison to the US?

4.  Look at some examples of some movies and compare Box Office in US and China