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Tuesday, 4 August 2026

T3 | Wk 2 | Wed - Examples for a technology essay

  Impact of technology on different phases of production 


Example 1- 'Tangerine'

the 2015 film Tangerine was famously shot entirely on three iPhone 5S devices, a groundbreaking technical feat at the time. Director Sean Bakerchose the iPhone as the most appropriate and mobile tool for his street-level story, using an anamorphic adapter from Moondog Labs to achieve a wide, cinematic look, and the Filmic Pro app for manual image control. The film's distinctive "pop verité" aesthetic also involved increasing the color saturation in post-production and minimal, creative lighting

https://theasc.com/articles/tangerine-iphone-enables-streetwise-story


2. Deadpool (2016) 

https://en.wikipedia.org/wiki/Marketing_for_Deadpool_(film)


3. Avatar, WOTW (CGI and motion capture)


https://medium.com/@katesark88/avatar-the-way-of-water-social-media-marketing-strategy-to-drive-success-at-the-box-office-and-7d36f0cccdb2



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