Wk 8 - Wednesday - Audience trends

 Have a look at these links and notes below about what audience demographics are labelled, what.

Make some notes on audiences generations and how their demographic affects the way they consume media;

 - what are some major trends that are noticeable among the age groups?

 - how do these trends mirror or challenge your own media consumption trends? 

 - how are companies responding to trends like this?  

	Born	Ages
Gen Z	1997 – 2012	10 – 25
Millennials	1981 – 1996	26 – 41
Gen X	1965 – 1980	42 – 57
Boomers II*	1955 – 1964	58 – 67

https://goknit.com/gen-z-lacking-affinity-movie-tv/

https://www.latimes.com/entertainment-arts/business/newsletter/2022-04-12/gen-z-spends-half-its-waking-hours-on-screen-time-heres-the-good-and-bad-news-for-hollywood-the-wide-shot

https://luxurysociety.com/en/articles/2022/05/millennials-and-gen-z-are-watching-less-tv-and-film-how-can-luxury-brands-make-most-opportunity

Tuesday: Orson Welles - War of the World

Hi guys,

Take a look at these videos that explain what happened in 1938 when a radio broadcast of a fictional story, caused panic. 

Make some notes for your essay in regards to how this story illustrates Stuart Hall's idea of audiences reading the media's dominant reading. 

Write a paragraph that answers this question;

How is the War of the Worlds example of 1938 a good example of audiences relating to a media product? What was the context of this event? 

 

Week 6 - Friday: Social Media Use - Audiences

Hi guys,

Have a read of this article and highlight some trends of how audiences are accessing media. 

This can be related to;

1. audience trends 

2. proloferation of technology / internet 

3. Prosumers - how audiences are creating content as well as consuming 

 https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/

Week 5 - Thursday - Audience trends NZ

Audience Research. Please use the links below and answer the questions. Make a blog post under the AUDIENCE label and give it the heading; 'Audience Research'


Check this link out for Global and NZ digitisation trends.

Questions;
1. How many of the world's population are currently connected to the internet? (slide 6)
2. How many of the world's population are active social media users? (slide 6)
3. What are the top 5 social media sites used globally? (slide 10)
4. What two age-groups have the largest contingent of social media users? (slide 12)
5. What percentage of NZ's population are connected to the internet and what percentage have social media? (slide 15)
6. What are the top 3 devices used to consume media in NZ? (slide 18)
7. How many hours a day are NZ's watching/ streaming online TV services? (slide 19)
8. What percentage of internet users in NZ swatch videos online and what percentage stream content via the internet? (slide 28)
9. What are NZ's top 5 social media sites? (slide 33)



Check out this link for trends within NZ for media consumption

Questions;

1. Who are considered 'i-gens' (page 3 )
2. In what ways are i-gens connected and using digital technology? (pg 4)
3. How would you describe the relationship with i-gens with the content of the media they are consuming? (Summarise page 5)
4. In what way does social media play a part in influencing i-gens activity in whether they watch a film or not? (p7)
5. List the emotional motivations that drive i-gens to watch movies at the cinemas and what in general do they like about it? (p8 & 10)
6. Comment on why i-gens opt to watch movies online at home (p 9)
7. What do the i-gens say is negative about the cinema experience? (p11)
8. Use page 13 to write a few sentences about how i-gens should be marketed to if you are trying to get them to watch your film
9. Use pages 14 - 19 to write a few points about the way i-gens prefer to engage with media and what they want out of a media consumption experience

Wk 5 - Wednesday: Cinema trends

 Hi guys,

Research audience consumption trends in the following link. Make some notes for your essay on what audience attendance is like in 2022 at cinemas in USA.

https://www.similarweb.com/corp/blog/insights/the-show-must-go-on-audiences-return-to-movie-theaters/

Have a look at the next article and make some notes on what they say has kept movie theatres afloat this year... who produced them? How does this information fit in what we believe about the power the Big 5 have in the film industry...

https://www.cnbc.com/2022/04/24/movie-theater-owners-optimistic-about-2022-box-office-before-cinemacon.html

Do some research to find out what cinema attendance numbers are like in NZ. Is the trend in the US visible here in NZ, too? 

Homework: Audiences question

   Hi guys,

Here is the exam question we are going to practise answering. We will discuss this as a class this week and write up / draw up an essay plan together

QUESTION 

"How does your own experience of media consumption illustrate wider patters of audience behaviour?"