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Titles / Credit Inspiration - After Effects

 

Week 7 - Monday - Uses + Gratification theory

 Hi guys.,

Today we are going to look at Blumler and Katz's uses and gratification theory. 

Here are the 2 videos we will watch in class, for your reference if you want to revisit them. This theory should be referenced and explained in relation to Question 2 of your. CCR.

Monday- Week 7 - Distribution research

Hi class,

Today we are looking at distribution and how it works. Why is this relevant? Because you will need to know all about this for your end of year exams when we look at how the movie industry works. You will also need to have a distribution plan for when you do your CCR (next on the agenda), and need to comment on how you will distribute your film.

We will go into this in more depth but today, I want you to read through these handy articles and decide, if your film was a real movie, how would you distribute it? On what platforms and why? Remember to think about your target audience, too. What platforms are they watching content on? This may need some research.

LINK HERE 

And HERE 

And THIS ONE 

ACTIVITY: Due for Homework on Thursday 

Write a blog post including your findings and research on distribution, particularly independent film distribution (because this is what your film is). 

Include research from the link supplied as well as other information you've researched on your own, as to what distribution avenues you would use and why. 

You may also choose to include examples of other indi-films and how they were distributed as part of your rationale for your choices.

Week 6 - Classwork - Thriller Analysis + After Effects

Hi class

PART A - Thriller Analysis 

Today I want you to watch each of these 3 opening sequences and write a few bullet points on the techniques they used that built suspense.

Pay particular attention to the TITLES and how they work in the first one.

In the rest of them, think about the 4 technical elements and what was particularly effective in the techniques they used.

Embed the links in your own blogs too.

LINK 1 - Until 2.40mins

LINK 2 - A quiet Place first 2.30mins

 LINK 2 - A thriller scene 

PART B

- Search on YouTube for some After Effects options that will fit with your opening sequence 

- Embed them into a blog post entitled 'After Effects Research'

- Write a blurb for each video with what you are planning to do and intend to try 

- Practise an effect with a piece of footage 

- export your After Effect practise and embed into your blog for reference 

Here's an AE video tutorial that should help :)

Week 5 - Homework - Reception Theory

  Hi class

Today I want you to watch this short clip on Stuart Hall's RECEPTION THEORY, read the notes in the link below and make some notes. 

We will go through this in more detail on Monday, when we have to use room 12.

You are going to create a slide share that explains each aspect of his theory. Include an example that illustrates each of the different 'readings', Stuart Hall explains and include pictures. What are some examples of where an audience may choose to adopt each of the 'readings'?  

Link to read through

Some notes;

Reception Theory 

Quick revise

Reception theory as developed by Stuart Hall asserts that media texts are encoded and decoded. The producer encodes messages and values into their media which are then decoded by the audience. However, different audience members will decode the media in different ways and possibly not in the way the producer originally intended.

Stuart Hall states that audience members adopt one of the following three positions when they decode the text:

Dominant, or Preferred Reading - how the producer wants the audience to view the media text. Audience members will take this position if the messages are clear and if the audience member is the same age and culture; if it has an easy to follow narrative and if it deals with themes that are relevant to the audience.

Oppositional Reading - when the audience rejects the preferred reading, and creates their own meaning for the text. This can happen if the media contains controversial themes that the audience member disagrees with. It can also arise when the media has a complex narrative structure perhaps not dealing with themes in modern society. Oppositional reading can also occur if the audience member has different beliefs or is of a different age or a different culture.

Negotiated Reading - a compromise between the dominant and oppositional readings, where the audience accepts parts of the producer's views, but has their own views on parts as well. This can occur if there is a combination of some of the above e.g. audience member likes the media, is of the same age as you and understands some of the messages, but the narrative is complex and this inhibits full understanding.

Many factors could affect whether the audience take the dominant, oppositional or negotiated reading.

• Age

• Beliefs

• Culture

• Gender

• Life experience

• Mood at the time of viewing

  
  

Saul Bass - Art of the Title Sequence

 Hi guys,

In looking at title sequences in more detail, we cannot go past Saul Bass and his incredible influence on the history of them. 

Take a look at this short clip and feel free to include his influence on your chosen title sequences if appropriate.

T-Bianca