Week 7: Monday / Tues/ Wed - Representation - 4 technical elements create practise 'Maid'

Classwork 

Today we will go through some ways each technical element can be used to create meaning. 

Activity

Work your way through these clips from the Netflix TV drama series called, 'Maid'.You will need to hand this in for marking at the end of Wednesday's lesson.

Write down for each one;

- Big picture ideas (who is represented and how) 

- plan of techniques/ conventions used to portray this meaning in each clip (in a grid with 4 tech areas referenced)

Maid clip – interview at cleaning co.

 

 

Maid clip – bear hunt 

 

Class Analysis 

Maid clip – family dinner 

 

Class Analysis

Week 6 - Tuesday - Active VS. Passive audience theories

Today we are going to look at some active and some passive media theories. 

VIDEO FROM CLASS LESSON

Activity - 

Create an extension to your slideshare that has these theories all explained in your own words and examples of it. 

Passive 

- Hyperdermic Needle theory 

- Two-step flow theory  

Take a look at these videos that explain what happened in 1938 when a radio broadcast of a fictional story, caused panic. 

Make some notes for yourin regards to how this story illustrates Stuart Hall's idea of audiences reading the media's dominant reading. Also, relate this to the hyperdermic needle theory. 

 

Active  - Uses + Gratification Theory 

Today we are going to look at Blumler and Katz's uses and gratification theory. 

Here are the 2 videos we will watch in class, for your reference if you want to revisit them. This theory should be referenced and explained in relation to Question 2 of your. CCR.

In summary 

1. The audience is conceived as active.
2. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.
3. The media compete with other sources of satisfaction.
4. Methodologically speaking, many of the goals of mass media use can be derived from data supplied by individual audience members themselves.
5. Value judgments about the cultural significance of mass communication should be suspended while audience orientations are explored on their own terms.

According to their research, goals for media use can be grouped into five uses.^[7] The audience wants to:

1. Be informed or educated
2. Identify with characters of the situation in the media environment
3. Simple entertainment
4. Enhance social interaction
5. Escape from the stresses of daily life

Week 5: Friday - Reception Theory

   Hi class

Today I want you to watch this short clip on Stuart Hall's RECEPTION THEORY, read the notes in the link below and make some notes. 

We will go through this in more detail on Monday.

You are going to create a slide share that explains each aspect of his theory. Include an example that illustrates each of the different 'readings', Stuart Hall explains and include pictures. What are some examples of where an audience may choose to adopt each of the 'readings'?  

Link to read through

Some notes;

Reception Theory 

Quick revise

Reception theory as developed by Stuart Hall asserts that media texts are encoded and decoded. The producer encodes messages and values into their media which are then decoded by the audience. However, different audience members will decode the media in different ways and possibly not in the way the producer originally intended.

Stuart Hall states that audience members adopt one of the following three positions when they decode the text:

Dominant, or Preferred Reading - how the producer wants the audience to view the media text. Audience members will take this position if the messages are clear and if the audience member is the same age and culture; if it has an easy to follow narrative and if it deals with themes that are relevant to the audience.

Oppositional Reading - when the audience rejects the preferred reading, and creates their own meaning for the text. This can happen if the media contains controversial themes that the audience member disagrees with. It can also arise when the media has a complex narrative structure perhaps not dealing with themes in modern society. Oppositional reading can also occur if the audience member has different beliefs or is of a different age or a different culture.

Negotiated Reading - a compromise between the dominant and oppositional readings, where the audience accepts parts of the producer's views, but has their own views on parts as well. This can occur if there is a combination of some of the above e.g. audience member likes the media, is of the same age as you and understands some of the messages, but the narrative is complex and this inhibits full understanding.

Many factors could affect whether the audience take the dominant, oppositional or negotiated reading.

• Age

• Beliefs

• Culture

• Gender

• Life experience

• Mood at the time of viewing

  

  

  

  

  

  
  

  CLASS LESSON VIDEO  

  
  

  
  

Week 5 - Thursday / Thriller Analysis

 Hi class

PART A - Thriller Analysis 

Today I want you to watch each of these 2 opening sequences and write a few bullet points on the techniques they used that built suspense.

Pay particular attention to the TITLES and how they work in the first one.

In the rest of them, think about the 4 technical elements and what was particularly effective in the techniques they used.

Embed the links in your own blogs too.

LINK 1 - Until 2.40mins

 LINK 2 - A thriller scene 

PART B

- Search on YouTube for some After Effects options that will fit with your opening sequence 

- Embed them into a blog post entitled 'After Effects Research'

- Write a blurb for each video with what you are planning to do and intend to try 

- Practise an effect with a piece of footage 

- export your After Effect practise and embed into your blog for reference 

Here's an AE video tutorial that should help :)

Week 5 Homework: Opening Sequences (Due Thurs week 6)

  Hi everyone,

Here's the video from class explaining this homework task...

This homework is due next Thursday 7th March :)

Let's take a look at James Bond, Skyfall's opening credits;

Notice what techniques are used in this opening to the film. 

So here's the task for this week's classwork:

•On your blog create a post titled 'Opening Sequences' and explain the following: 

–What is the purpose of Opening Sequences?

–What is the difference between Opening Credits and a Title Sequence?

–What techniques can be employed in an opening sequence?

Here's some examples of what we mean when we say TECHNIQUES

https://www.creativebloq.com/audiovisual/top-techniques-title-sequences-10135013

–Research a modern Thriller and a Hitchcock film of your choice to use as examples, as well s the James Bond, Skyfall clip, above. 

–Demonstrate how both films achieve the purpose of the Opening Sequence, and contrast their techniques.

Here is an updated version of the powerpoint explaining some of the differences between opening sequences and title sequences.  It has a few more leading questions to assist you in the assignment.

https://www.artofthetitle.com

Let me know if you have any further questions!

- T. Bianca

Week 5: Practise Shoot reflection

Hi team,

I want you to answer the dollowing questions about your practise shoot;

1. What went well?

2. What was a challenge?

3. What will you do differently next time? 

Include some footage and comment on what you want to get better.

Inspiration for suspense in car