T3 | Wk 2 - Youtube Case Study

    ARTICLE with information and stats on YouTube

Questions

- how have any of your case studies used Youtube? 

- What sort of success have these case studies had? 

- How much has YouTube and Web 2.0 helped your film reach a wider audience?

Video #1 - An Origin Story 

Video #2 - Youtube's story

- how much content is created everyday?

- Who acquired Youtube and how much was spent?

- how was allowing people to monetise channels, a major shift in the industry?

- how were algorithms  used to Youtube's advantage with subscribers? 

- name some of the ways Youtube has changed and added aspects to their channel to increase audience / subscribers? 

 ARTICLE with information and stats on YouTube

https://thesocialshepherd.com/blog/youtube-statistics

T3 | Wk 2 - Wed - Netflix Case Study

Quick Video on history of Netflix

https://youtu.be/pMZPTnWpaWk?si=Rdr2_B2OEkGMdKhG

Netflix then Vs. Now - Article 

https://www.cnet.com/tech/services-and-software/netflix-review-our-top-choice-in-crowded-market/

T3 | Wk 2 - Tues - Disney + reaching their audience

 Disney Case Study in relation to REACHING AUDIENCES 

Research the following;

- the ways that Disney reaches it's audiences (what are all the avenues and platforms that Disney connects with audiences?)

- the audience that Disney is trying to target 

https://www.start.io/blog/disney-target-market-discover-disneys-audience-demographics-marketing-strategy-competitors/

T3| Wk 1 | Friday - Uses and Gratification Theory

 Hi guys.,

Today we are going to look at Blumler and Katz's uses and gratification theory. 

Here are the 2 videos we will watch in class, for your reference if you want to revisit them. This theory should be referenced and explained in your essay.

T3| Wk 1 - Friday - Distribution

 https://www.youtube.com/watch?v=6VLatLBH2_0

T3 | Wk 1 - Fri - Piracy

  

This concept of PIRACY can come into an essay on;

- Audience trends

- technology

- ownership 

Look up the piracy stats for your case studies and see what you can find. 

Audience Exam Questions

  Pick a past exam question to answer for homework, set a timer for 45 mins and write an essay using all your research and case study material, a quote and a theory; 

1. Analyse how media institutions are using different platforms to engage with their audiences.

2. Explain how audiences are targeted, built and maintained by media organisations.

3. In relation to the media area you have studied, discuss the ways audience consumption has changed over time.