Pages

Sunday, 27 July 2025

T3: Wk 2: Monday + Tues + Wed - Representation practise

 Task 1

Check out this clip from Downton Abbey.

I want you to watch it through from 1.36 mins to the end (please note, this will be longer than the average clip you'll get in an exam but for the purposes of practise, it's a great clip).




Task 2: 

Create a blog post with the title, "Downton Abbey Representation Practise" with your notes

Questions;

1. Who (out of the 7 core representation areas of society) are being represented in this clip? 

(you can choose more than 1 category if you feel it's relevant)

2. How are they represented to us? (what messages are we told about these groups? What are they like? What are their lives like? What are we encouraged / pursuaded to think about them?)

3. Split a planning page up into 4 squares and include your 4 technical elements. Go through the clip from 1.36 and collect EVIDENCE (or examples) of where each technical area created meaning. Use correct terminology AND details of the example you're referring to (you can't just say 'there's lots of close-up's") You will need to watch the clip through 3 - 4 times, like you would in an exam, to get the notes you need. 


Task 2:

Watch this video as it goes through each technical element and how you should be taking notes for your essay;



 Task 3:

Write an essay over the next 2 lessons in response to the exam question,

'How is meaning created using the four technical elements?"


This is due on Thursday. 


T3 | Wk 1 | Friday - Understanding distribution

Understanding distribution 


https://www.youtube.com/watch?v=BPtliDtwQpQ


Make some notes on the comparison between Big 5 studio and indi filmmaker in relation to the film distribution process.

Tuesday, 22 July 2025

T3| Wk 1 | Wed - WWDITS Marketing campaign

 https://stoppress.co.nz/news/what-we-do-shadows-viral-marketing-its-finest/

T3 | Wk 1| Wed - Synergy and CMC for NZFC films

   




Hey guys,


You are going to add this example to your portfolio for a case study in the area of marketing.


Have a look at the viral in-flight safety video that Air NZ made in the theme of the Hobbit. It's a great example of CMC + Synergy.

Watch the VIDEO here  


Notes to write

1. How many hits did it get on Youtube? 

2. what year was this made? 

3. Why is this a good example that illustrates how NZ film is used for a different purpose than the films created for the Big 5? Was this safety video purely for entertainment? 


Sunday, 20 July 2025

T3 | Wk 1 | Tuesday

  Hi guys!


Let's look at this together and make some notes about how marketing is changing with technological advancements to be more interactive. Also, for a marketing essay, let's use this as an example of how movies can create hype/ buzz in creative ways. This was produced by and distributed by Warner Bros. Use this as an example of how big studios have an advantage for this sort of reach, in their marketing. 




T3 | Wk 1 - Disney Marketing

We are moving into marketing and distribution!


Let's take a look at Disney's marketing strategies. 


 https://businessmodelanalyst.com/walt-disney-marketing-strategy/#:~:text=Streaming%20Services%3A%20Disney%20reaches%20audiences,greets%20that%20strengthen%20brand%20loyalty.


 https://taodigitalmarketing.com/why-the-avengers-end-game-marketing-is-genius/


https://www.campaignlive.co.uk/article/avengers-endgame-watershed-moment-cinema/1583251


https://www.independent.co.uk/arts-entertainment/films/news/avengers-endgame-marvel-promo-campaign-cost-mcu-infinity-war-release-date-a8875676.html






CROSS MEDIA CONVERGENCE AND SYNERGY TERMINOLOGY

Activity#1

Research the definition of the following terminology and get examples from the case study above (Avengers Endgame) and/or Avatar, Way of the Water, for each one;

- 360' Marketing / immersive marketing 

- viral marketing 

- hype/ buzz

- global marketing 

Also look up the following;

- Box office for this film, how it was released and how well it did.


Activity #2 - we will work on this during the week

Write an essay in response to the question below, using all the terminology and case study research above...


"How far does cross-media convergence and synergy affect the success of a film?"