Hi guys,
Here is a great article with a video about using music for effect in thrillers. Please add it to your own blogs and write a sentence explaining what you will try and do for your own short film opening.
CLICK LINK HERE
Pages
Thursday, 28 May 2020
Tuesday, 26 May 2020
CCR Distribution Question
Hi class
Here's a link I want you to read through and make some notes as to how you would distribute your short film as a real media text.
https://www.rev.com/blog/indie-film-distribution
Here's a link I want you to read through and make some notes as to how you would distribute your short film as a real media text.
https://www.rev.com/blog/indie-film-distribution
Thursday, 21 May 2020
Classwork Fri 22nd May - Technological Changes
Hi class
Here are some links you can use for researching technological changes in film production and how techology advancements have impacted filmmaking.
Write down some key points from each one;
https://www.wired.com/insights/2015/01/how-tech-shaped-film-making/
https://filmdaily.co/news/digital-technology/
https://www.e-techasia.com/2017/04/11/technology-changing-cinematography-and-film-production/
Here are some links you can use for researching technological changes in film production and how techology advancements have impacted filmmaking.
Write down some key points from each one;
https://www.wired.com/insights/2015/01/how-tech-shaped-film-making/
https://filmdaily.co/news/digital-technology/
https://www.e-techasia.com/2017/04/11/technology-changing-cinematography-and-film-production/
Sunday, 17 May 2020
Homework Tues 19th May - PT 2 Planning
Hi class
This week your focus is getting your Preliminary Task 2 planning up to scratch.
You have completed a version of your planning, but I want you to take it to the next level in;
1. Presentation
- including youtube clips/ film opening examples / photos / nice layouts for text / headings and fonts and sizes that are standardised
- detail!!! Add in things like photos of the costumes / props / locations/ character types and explain why you've chosen things (rationale), what are you using as inspiration?
2. Fill in the gaps
- Now that you know what you're filming, who is acting for you?
- Where are you filming? Plan a reccie and go get some photos and shot ideas
- Create shot list and filming schedule / plan for the week/ day's you're filming
- Get go-ahead from anyone for filming locations that may need permission for
- Get plan B set-up (get photos of your plan B)
3. Add in a list of who is doing what in the beginning of your blog post and introduce your team
4. Create a 'mood board' post using the following as inspiration
past pupil mood board exemplar
Planning is due for re-marking on Tuesday 26th May
This week your focus is getting your Preliminary Task 2 planning up to scratch.
You have completed a version of your planning, but I want you to take it to the next level in;
1. Presentation
- including youtube clips/ film opening examples / photos / nice layouts for text / headings and fonts and sizes that are standardised
- detail!!! Add in things like photos of the costumes / props / locations/ character types and explain why you've chosen things (rationale), what are you using as inspiration?
2. Fill in the gaps
- Now that you know what you're filming, who is acting for you?
- Where are you filming? Plan a reccie and go get some photos and shot ideas
- Create shot list and filming schedule / plan for the week/ day's you're filming
- Get go-ahead from anyone for filming locations that may need permission for
- Get plan B set-up (get photos of your plan B)
3. Add in a list of who is doing what in the beginning of your blog post and introduce your team
4. Create a 'mood board' post using the following as inspiration
past pupil mood board exemplar
Planning is due for re-marking on Tuesday 26th May
Preliminary Task 2 Planning
Hi class
Today you are going to add to your Preliminary Task 2 planning
A.
I want you to write a short blog post commenting on the challenges you've faced trying to plan your task online and remotely, from home.
Consider the following questions
1. How did working from home hinder my planning?
2. Did working from home have any benefits?
3. How positive are you feeling about your PT2 idea and where you're at with planning?
4. What foreseeable issues are there with your planning and having to from next week?
Wednesday, 13 May 2020
Classwork Friday 15th May - Synergy & Cross Media Convergence
Hi guys
Our LAST online work before we head back to school! Let's finish strong!!
This is something I want you to work on TODAY and you can have the weekend to finish it. These are due on Monday at media class.
Today you are going to write an essay on Cross-Media-Convergence and synergy.
Question:
How do companies use cross-media-convergence and synergy to promote media products and to what extent does that cause a film to be successful?
To plan;
1. Come up with a topic sentence. A starting statement that encapsulates what you believe the answer to the question is.
2. Write down 4 - 5 bullet point sentences that encapsulate the MAIN POINTS you would use to argue this point.
3. Under each main bullet point, write in brackets what case study information from your own case study or your class case studies / research that will be relevant and add detail to your argument.
I want you to explain / analyse/ comment on and include the following concepts;
1. Disney as a conglomerate - how does Disney have an advantage? (GIVE EXAMPLES of vertical & horizontal integration and how it uses synergy & CMC to promote films. How successful are those efforts? Give evidence with gross earnings for films (how well did they do?)
This paragraph can be split into at least 2 paragraphs. LOTS of examples needed here. Look up lots of businesses that Disney owns and how they use CMC for things like soundtracks / video games/ TV commercials run by their own TV networks / using famous stars to promote the films etc.
2. CMC and synergy limitations in smaller companies / indi filmmakers. Comment on rise of internet being a valuable tool that levels playing field a bit. What online tools can and do indi filmmakers use LOTS OF EXAMPLES HERE - Facebook fan pages likes/ follows? Hits on Youtube? other clever marketing campaigns??(The Dark Knight / What we Do In The Shadows examples) How has being able to be screened on Netflix and other VOD sites helped?
3. NZFC - how do NZ-made films benefit from CMC and synergy? (NZ government interested in tourism/ local economic growth / development of local talent). Comment on population and audience numbers in NZ vs. US for example. Give case study examples for your NZ film. Use example of The Hobit being used on Air NZ in-flight safety video. How many hits did that get on Youtube? How else can NZ government use CMC to promote films? Think TV etc.
4. Analysis. what is your opinion (based on research). How many people are seeing the big budget movies and how much of that success is based on marketing? What were marketing budgets for blockbuster and in comparison, how well did they do?
5. Impact of Internet and more specifically web 2.0 on CMC/ synergy extended info - how many people in NZ online? How many people globally? How many people on social media? How are films promoted via social media? give lots of examples. How else does the internet play a role in CMC / synergy? (the ability for audiences to INTERACT with the media!! Liking & sharing. Reviewing and documenting of social media that they're seeing the film. Creates HYPE and a buzz around a film's release. Gives companies ability to totally saturate our online activity with marketing for a film (in advertising as well as other ways of CMC).
Some good notes / points about Disney and CMC
Our LAST online work before we head back to school! Let's finish strong!!
This is something I want you to work on TODAY and you can have the weekend to finish it. These are due on Monday at media class.
Today you are going to write an essay on Cross-Media-Convergence and synergy.
Question:
How do companies use cross-media-convergence and synergy to promote media products and to what extent does that cause a film to be successful?
To plan;
1. Come up with a topic sentence. A starting statement that encapsulates what you believe the answer to the question is.
2. Write down 4 - 5 bullet point sentences that encapsulate the MAIN POINTS you would use to argue this point.
3. Under each main bullet point, write in brackets what case study information from your own case study or your class case studies / research that will be relevant and add detail to your argument.
I want you to explain / analyse/ comment on and include the following concepts;
1. Disney as a conglomerate - how does Disney have an advantage? (GIVE EXAMPLES of vertical & horizontal integration and how it uses synergy & CMC to promote films. How successful are those efforts? Give evidence with gross earnings for films (how well did they do?)
This paragraph can be split into at least 2 paragraphs. LOTS of examples needed here. Look up lots of businesses that Disney owns and how they use CMC for things like soundtracks / video games/ TV commercials run by their own TV networks / using famous stars to promote the films etc.
2. CMC and synergy limitations in smaller companies / indi filmmakers. Comment on rise of internet being a valuable tool that levels playing field a bit. What online tools can and do indi filmmakers use LOTS OF EXAMPLES HERE - Facebook fan pages likes/ follows? Hits on Youtube? other clever marketing campaigns??(The Dark Knight / What we Do In The Shadows examples) How has being able to be screened on Netflix and other VOD sites helped?
3. NZFC - how do NZ-made films benefit from CMC and synergy? (NZ government interested in tourism/ local economic growth / development of local talent). Comment on population and audience numbers in NZ vs. US for example. Give case study examples for your NZ film. Use example of The Hobit being used on Air NZ in-flight safety video. How many hits did that get on Youtube? How else can NZ government use CMC to promote films? Think TV etc.
4. Analysis. what is your opinion (based on research). How many people are seeing the big budget movies and how much of that success is based on marketing? What were marketing budgets for blockbuster and in comparison, how well did they do?
5. Impact of Internet and more specifically web 2.0 on CMC/ synergy extended info - how many people in NZ online? How many people globally? How many people on social media? How are films promoted via social media? give lots of examples. How else does the internet play a role in CMC / synergy? (the ability for audiences to INTERACT with the media!! Liking & sharing. Reviewing and documenting of social media that they're seeing the film. Creates HYPE and a buzz around a film's release. Gives companies ability to totally saturate our online activity with marketing for a film (in advertising as well as other ways of CMC).
Some good notes / points about Disney and CMC
Tuesday, 12 May 2020
Online Class - Thurs 14th May Globalisation
Podcast - "How China is taking control of Hollywood"
STUFF article: Hollywood bows to China
We will be looking at The Interview and exploring some questions;
The Interview Controversy/
STUFF article: Hollywood bows to China
We will be looking at The Interview and exploring some questions;
The Interview Controversy/
The Interview Wiki link
1. Why is this a good example of a movie that didn't do as well as expected?
2. Where was this film released and why?
3. What were initial release plans and why were they cancelled?
4. How well did the movie do in the end?
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