Today we are going to go through a few early preliminary tasks as well as all of your Foundation Portfolio final edits to celebrate progress throughout the year.
As well as that, there is a questionnaire that will provide you with a forum to suggest changes to the course.
Hi guys,
This is a CRIME DRAMA, "Breaking Bad". Write an introduction outlining your main points and arguments for a representation essay on this clip.
QUESTION
"Explain how the meaning is created using the four technical areas, in the following clip."
"What Impact has digital technology had on the media area you have studied?"
https://guilsboroughschoolmedia.wordpress.com/2019/06/27/jenkins-fandom-theory/
Have a look at this link then write down some ways in which this is relevant to your Hollywood Blockbuster
Looking at NZ within the world context;
Make a slide show and upload it to your blog that encapsulates the major developments in the history of film in NZ.
Use the clip below for a perspective of an actual NZ filmmaker.
https://www.goldenglobes.com/articles/brief-history-new-zealand-cinema
https://taodigitalmarketing.com/why-the-avengers-end-game-marketing-is-genius/
https://www.campaignlive.co.uk/article/avengers-endgame-watershed-moment-cinema/1583251
CROSS MEDIA CONVERGENCE AND SYNERGY TERMINOLOGY
Activity#1
Research the definition of the following terminology and get examples from the case study above (Avengers Endgame) for each one;
- 360' Marketing / immersive marketing
- viral marketing
- hype/ buzz
- global marketing
Also look up the following;
- Box office for this film, how it was released and how well it did.
Activity #2
Write a paragraph in response to the question below, using all the terminology and case study research above...
"How far does cross-media convergence and synergy affect the success of a film?"
Write down some examples to do with Disney in both horiztontal and vertical integration.
Activity
Use all your ownership terminology to write an introduction to this question, including definition and examples of horizontal and vertical integration;
"To what extent does media ownership impact the success of a film?"
