Today I want you to do some research into MARKETING strategies for your case study films.
I want you to add examples of SYNERGY and CROSS-MEDIA CONVERGENCE for how your films were marketed to their audience.
Did they use any marketing campaigns? Were they global? Were they successful? Did they use vertical integration in any cases?
Write a few bullet points for each case study movie.
ALSO, we are adding Disney to our case study list as an institution we study. I want you to write down a few key examples from our online class as well as add a few of your own to the list on how they successfully use synergy and cross-media convergence in marketing.
Here's the Disney video we checked out yesterday if you want to re-watch it to make some notes.
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